This powerpoint was created for THATCampFL 2013. The forum was designed to investigate potential tools for consolidating communication and strengthening community outreach for UCF's Public History Center. By analyzing the multiple stakeholders and immediate objectives involved, as well as previous research, participants could discuss the issues of pluralistic communications and how to effectively streamline efforts for further community outreach.

1. In context to
the UCF Public History Center

2.  1902-1911: First High School in Sanford
 1911-1984: Sanford Grammar School
 1984: Added to National Register of Historic
Places; opened as Sanford Student Museum
 2012: Partnered with UCF to become the
Public History Center

3.  Volunteer Recruitment
 Advertising and Media
 Community Inclusion
 Educational Opportunities
 Increase Facilities Use
 Create Awareness About Preservation Efforts

4.  Subject to both Seminole County Public Schools
and University of Central Florida litigation
 Volunteers must be approved by SCPS dividends
program
 Limited resources due to funding limitations and
two-year lease limitations
 Number of other bodies such as the Friends Of
the Student Museum group

5.  Door-to-door advertising
 Open house events
 Girl Scouts heritage events
 Public History class projects:
ex: History Harvest
 Education Expos
 Event attendance in the historic district

6.  1. Are we reaching the audience that we need
to reach?
 2. Are there tools available at low cost?
 3. Are there techniques to encourage follow-
through from expressed interest?
 4. How can the differing bodies and
stakeholders be effectively managed without
creating disjointed communication?

7. Classmate Anne Ladyem McDivitt and I created online advertising for
the Student Museum prior to the lease agreement
Anne’s focus: A streamlined stand-alone website to showcase exhibits
and museum information separate from the SCSP website
My focus: Explore options for a social media package at no cost to the
museum. Also examine
methods to consolidate older,
repetitive profiles and make
information on events
accessible.
Presented these findings to the
Friends of the Student Museum
as well as UCF Graduate
Research Forum

8.  Class divided into five focus groups for
assessment
 John Settle and myself: “Community
Stakeholders, Marketing and Public Relations”
 Task to assess multiple bodies involved and
create a recommendation proposal
 Divided into three efforts:
immediate future, near future, and eventual
future

9.  Fundraise for self-sustainable funds
 Charity fundraising must be done through
Friends of the Student Museum group now
 Methods for PHC:
1. Increase walk-in visitor donations
2. Increase facilities rental bookings
3. Grants or outside funding opportunities

10.  Establish collaborative relationships with
other historic bodies
 Incorporate local historic community
 Create well-defined ongoing marketing
strategy
 Includes package with information and
literature to encourage participation

11.  Represent a strong presence in the community
 Conduct research utilizing former students or
personal connections to the museum
 Possess streamlined marketing package for
various purposes:
- volunteer information
- visitation information
- rental information
 Maintain a uniform and constant marketing
strategy

12. Also have hosted Girl Scouts heritage
events and “Fright School”
Programming being developed for summer
camp

13. Booth Presence at Events such
as Sanford’s Birthday
Celebration
Booth at UCF Education Expo
Attempt to bring in volunteers

17.  How do we draw further deliverables?
 Garner commitments for volunteer efforts?
 Reach a larger pool of educators?
 What resources are not being utilized?
 Are there tools out there to simplify the
process?
  What is the next step??