This document provides an overview of beverage options and trends across major quick-service restaurants (QSRs). It discusses the leading beverage categories served in QSRs, including soft drinks, iced tea, bottled water, coffee, smoothies, slushies, and shakes. For soft drinks and iced tea, it outlines the major brands, consumption statistics, size and packaging trends, and mixology innovations. The document serves as a reference for understanding beverage landscapes and competitive offerings in the QSR industry.
Perceptual mapping is a technique used by marketers to visually display customers' perceptions of a product, brand, or company relative to competitors. The document analyzes perceptual maps for three coffee chains - Starbucks, Cafe Coffee Day, and Barista. It finds that Starbucks is preferred for personal use over business due to its atmosphere, while CCD is suitable for both personal and business purposes. The analysis also shows that Starbucks offers high quality products at high prices, CCD provides moderate prices and quality, and Barista is perceived as overpriced. Finally, customers feel Starbucks provides a good experience relative to its cost, CCD offers benefits exceeding price, and Barista needs to improve quality and lower prices.
The opening ceremonies were held for a new Community-based Learning Center in Prednai, Trat, Thailand on May 8, 2012. Guests were welcomed with fruits instead of coffee or tea. The RECOFTC staff had prepared publications on natural resources for participants. During the event, the Executive Director of RECOFTC and the Director-General of the Department of Marine and Coastal Resources in Thailand gave speeches and cut the ribbon to formally open the new center. The center aims to educate local residents about coastal resource management.
Beans & Bonds: Case study of Planet Bean CoffeeSocial Finance
The document describes a coffee roasting business and worker cooperative called Sumac Community Worker Cooperative. Sumac operates multiple coffee bar locations and divisions like Planet Bean Inc. Sumac uses a multi-class share structure where employees can become voting members after one year. It finances new initiatives through solidarity investment shares and debt. The cooperative focuses on starting businesses quickly to seize opportunities and matching development to available financing.
Community Outreach for the Public History CenterKelli Ordonia
This powerpoint was created for THATCampFL 2013. The forum was designed to investigate potential tools for consolidating communication and strengthening community outreach for UCF's Public History Center. By analyzing the multiple stakeholders and immediate objectives involved, as well as previous research, participants could discuss the issues of pluralistic communications and how to effectively streamline efforts for further community outreach.
Barista Coffee positioned itself as an "experience" rather than just a commodity or service by focusing on creating an intimate and lifestyle experience for customers. This experiential approach allowed Barista to charge premium prices. While franchising could help Barista expand more quickly and reduce costs, maintaining the experiential aspect of the brand would be difficult with franchisees having less control compared to company-owned outlets. The document recommends that Barista adopt a franchising model but focus on training, quality control, and partner relationships to ensure franchisees also deliver the premium experiential coffee strategy.
How to Build a Learning Community with Lean CoffeeMark Kilby
How can you quickly get a group of people to self-organize to share everything they know about agile/lean software or any topic? Serve lean coffee. This talk provides an overview of how lean coffee was started, how you can run a lean coffee discussion, and some tips for serving.
Perceptual mapping is a technique used by marketers to visually display customers' perceptions of a product, brand, or company relative to competitors. The document analyzes perceptual maps for three coffee chains - Starbucks, Cafe Coffee Day, and Barista. It finds that Starbucks is preferred for personal use over business due to its atmosphere, while CCD is suitable for both personal and business purposes. The analysis also shows that Starbucks offers high quality products at high prices, CCD provides moderate prices and quality, and Barista is perceived as overpriced. Finally, customers feel Starbucks provides a good experience relative to its cost, CCD offers benefits exceeding price, and Barista needs to improve quality and lower prices.
The opening ceremonies were held for a new Community-based Learning Center in Prednai, Trat, Thailand on May 8, 2012. Guests were welcomed with fruits instead of coffee or tea. The RECOFTC staff had prepared publications on natural resources for participants. During the event, the Executive Director of RECOFTC and the Director-General of the Department of Marine and Coastal Resources in Thailand gave speeches and cut the ribbon to formally open the new center. The center aims to educate local residents about coastal resource management.
Beans & Bonds: Case study of Planet Bean CoffeeSocial Finance
The document describes a coffee roasting business and worker cooperative called Sumac Community Worker Cooperative. Sumac operates multiple coffee bar locations and divisions like Planet Bean Inc. Sumac uses a multi-class share structure where employees can become voting members after one year. It finances new initiatives through solidarity investment shares and debt. The cooperative focuses on starting businesses quickly to seize opportunities and matching development to available financing.
Community Outreach for the Public History CenterKelli Ordonia
This powerpoint was created for THATCampFL 2013. The forum was designed to investigate potential tools for consolidating communication and strengthening community outreach for UCF's Public History Center. By analyzing the multiple stakeholders and immediate objectives involved, as well as previous research, participants could discuss the issues of pluralistic communications and how to effectively streamline efforts for further community outreach.
Barista Coffee positioned itself as an "experience" rather than just a commodity or service by focusing on creating an intimate and lifestyle experience for customers. This experiential approach allowed Barista to charge premium prices. While franchising could help Barista expand more quickly and reduce costs, maintaining the experiential aspect of the brand would be difficult with franchisees having less control compared to company-owned outlets. The document recommends that Barista adopt a franchising model but focus on training, quality control, and partner relationships to ensure franchisees also deliver the premium experiential coffee strategy.
How to Build a Learning Community with Lean CoffeeMark Kilby
How can you quickly get a group of people to self-organize to share everything they know about agile/lean software or any topic? Serve lean coffee. This talk provides an overview of how lean coffee was started, how you can run a lean coffee discussion, and some tips for serving.
The document provides instructions for several coffee brewing methods: press pot, pour over, Chemex, siphon, and café solo. For each method, it lists the steps to grind the coffee, prepare hot water, add the coffee grounds to the brewer, and brew for a specified time before serving. The methods vary in terms of grind size, ratios of coffee to water, and brewing times but generally involve saturating the grounds with a small amount of water, then slowly pouring the remaining water over the grounds in a circular motion.
Professional espresso machines have more parts and controls than home machines. They include a head group for extraction, portafilter to hold coffee grounds, extraction buttons, steam wand for milk, steam knob to control steaming time, hot water pipe, and indicators for pressure and temperature. Learning the purpose of each part is important before operating a professional espresso machine to pull shots and steam milk correctly.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Simulation Modeling on Campus Starbucks Coffee CenterNiharika Senecha
Simulation Modeling of Campus Starbucks Coffee Center was done using Arena simulation software in order to reduce the long waiting time and increase the utilization of resources. The results were analyzed and a suggestion (a new and improved simulation model) was also made to improve the system.
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
Community Center, Interior Design ThesisMegan Starner
The document summarizes a thesis project proposing a new community center in Evanston, Illinois that combines civic and marketplace functions. The center aims to address issues with current decentralized marketplace models. It will be informed by principles of magnetism to guide its social and formal design. Diagrams and models show how space and circulation will work, including accommodating different uses throughout the day from commuters to students to evening visitors. Renderings depict the exterior and interior layout across three floors, connecting to transit while providing amenities like a technology center, art gallery, cafe, and rooftop garden.
The document provides information about community centers, including their functions, history, and case studies. Community centers are public locations where community members gather for activities and social support. They can host celebrations, meetings, and family events. Historically, the first community centers were established in the 1940s-50s in Singapore and the 1960s-70s in Australia to foster community development. The case studies describe the Firstenburg Community Center in Vancouver, which incorporates recreational, community, and library spaces, and the Agha Khani community's use of jammat khannas as gathering places.
The document provides instructions for several coffee brewing methods: press pot, pour over, Chemex, siphon, and café solo. For each method, it lists the steps to grind the coffee, prepare hot water, add the coffee grounds to the brewer, and brew for a specified time before serving. The methods vary in terms of grind size, ratios of coffee to water, and brewing times but generally involve saturating the grounds with a small amount of water, then slowly pouring the remaining water over the grounds in a circular motion.
Professional espresso machines have more parts and controls than home machines. They include a head group for extraction, portafilter to hold coffee grounds, extraction buttons, steam wand for milk, steam knob to control steaming time, hot water pipe, and indicators for pressure and temperature. Learning the purpose of each part is important before operating a professional espresso machine to pull shots and steam milk correctly.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Simulation Modeling on Campus Starbucks Coffee CenterNiharika Senecha
Simulation Modeling of Campus Starbucks Coffee Center was done using Arena simulation software in order to reduce the long waiting time and increase the utilization of resources. The results were analyzed and a suggestion (a new and improved simulation model) was also made to improve the system.
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
Community Center, Interior Design ThesisMegan Starner
The document summarizes a thesis project proposing a new community center in Evanston, Illinois that combines civic and marketplace functions. The center aims to address issues with current decentralized marketplace models. It will be informed by principles of magnetism to guide its social and formal design. Diagrams and models show how space and circulation will work, including accommodating different uses throughout the day from commuters to students to evening visitors. Renderings depict the exterior and interior layout across three floors, connecting to transit while providing amenities like a technology center, art gallery, cafe, and rooftop garden.
The document provides information about community centers, including their functions, history, and case studies. Community centers are public locations where community members gather for activities and social support. They can host celebrations, meetings, and family events. Historically, the first community centers were established in the 1940s-50s in Singapore and the 1960s-70s in Australia to foster community development. The case studies describe the Firstenburg Community Center in Vancouver, which incorporates recreational, community, and library spaces, and the Agha Khani community's use of jammat khannas as gathering places.
5. Bottled Iced Energy Sports Smoothies
QSR Soft Drinks Tea Coffee Slushies Shakes
Water Coffee Drinks Drinks
Coca Cola √ √ √ √ √ √ √
McDonald’s
Dasani Poweraid
Coca Cola √ √ √ √ √
Nestlé Seattle’s Seattle’s
Burger King
Pure Life Best Best
Coca Cola √ √ √ √ √
Wendy’s Nestea Nestlé
Pure Life
Coca Cola √ √ √ √ √ √
Gold Aquarius Kona
Jack In The Box
Peak Spring Classic
Coca Cola √ √ √ √ √ √ √
Hardees
Nestea Dasani Channel Monster Poweraid
& Carl’s Jr.
Islands
Coca Cola √ √ √ √ √
Chick-fil-A
Dasani
Coca Cola √ √
Popeyes
Church's Coca Cola √
Pepsi √ √ √
Bojangles’
Le Bleu
Coca Cola √ √
El Pollo Loco Nestlé
Pure Life
Pepsi √ √ √ √
Arby’s Nestlé
Pure Life
√ √ √ √ √ √ √ √
Sonic Coca Cola Sonic Poweraid
Wave
√ √ √
Subway Coca Cola Seattle’s
Best
n/a √ √ √ √ √
Dunkin’ Donuts
KFC
Pepsi √ √ 5
(local) (local)
Source: Respective QSR Online Menus
6. Overall Beverage Leaders
McDonald’s: With the recent launch of McCafé, McD has
been able to make their mark in coffee, iced coffee, and
smoothies. They market bottled water with their healthier
menu items, and their $1 price point for Sweet Tea makes it
easily accessible to everyone.
Sonic: Probably home to the widest variety of beverages in
QSRs, they make an event out of their popular slushies with
Happy Hours, and offer drinks that you can’t get anywhere
else.
Dunkin’ Donuts: They expanded upon the basic coffee
offerings and make each product a stand alone celebration
of beverages.
6
8. The Soft Drink Category
“Soft drinks account for
Coca Cola more than 25% of all
Pepsi-Co drinks consumed in the
United States. Meaning
Dr. Pepper
that ¼ drinks
consumed in the US is a
soft drink.”
8
Source: 1
9. Soft Drink Stats
The consumption of soft drinks has
increased 500% in the last 50 years,
according to the US Department of
Agriculture.
56% percent of 8-year-olds drink soft
drinks daily, and a third of teenage
boys drink at least three cans of
soda per day.
Soda is the #1 source of calories in
the average American’s diet, and 7%
of the average person’s caloric intake.
9
Source: 1, 2, 3
11. Soft Drink Sizes
A study from Duke University shows that
consumers shun the smallest and largest sizes
when choices are available.
To increase profits, the research team at Duke
says fast-food restaurants eliminated small (12-
ounce) soft drinks because the larger, 16-ounce,
beverage was more popular. Once the 16-ounce
beverage was the smallest on the menu, sales of
the next larger (21-ounce) soft drinks went up
while sales of 16-ounce beverages dropped.
At the opposite end of the scale of size options, The average fast food chain offers
the sale of 21-ounce beverages was higher than soft drinks in the following sizes:
the largest size offered, the 32-ounce Kid’s Size: 12oz
beverage. When a 44-ounce serving size was Small: 16oz
introduced, however, sales of the 32-ounce Medium: 20oz - 22oz
beverages rose. Large: 30oz – 32oz
Extra Large: 40oz – 64oz
11
Source: 5 - Duke University Study: Joel Huber, Kathryn M. Sharpe, and Richard Staelin
12. Soft Drinks Mixology Trend
While soft drinks themselves are nothing new, the
ability to mix and match that makes them
exciting.
Mixology, a term more commonly used for
alcoholic beverages, has become a new trend in
soft drinks. Instead of filling up on just one flavor,
consumers are being encouraged to take in all
the options and mix them up to create their own
personalized drink.
12
13. 100+ Possibilities
2009: Coca-Cola’s debuted the Freestyle
machine: a touch screen soda fountain
that offer customers a much wider range
of beverage selections, including flavors
that were previously not offered in the
U.S., like Orange Coke and flavored
Dasani waters.
Several franchises that have the
Freestyle Machine in one or more
locations include:
Wendy’s
Five Guys
Boston Market
Qdoba
Fatburger
Subway
Jack in the Box
Popeyes
13
Source: 6
14. Soft Drink Promotions
As most every restaurant and QSR has soda on
the menu, there aren’t many promotions focused
around this beverage variety.
However, some promotions include discounted or
free 2-liters with pizza purchases, or $1 for any
size drink.
14
16. The Iced Tea Category
Arizona (Arizona Beverage Company) “In the United States,
Lipton (Pepsi) Iced Tea makes up
Nestea (Coca Cola) about 85% of all tea
Snapple (Dr.Pepper Snapple Group) consumed and is
very popular as an
Gold Peak Tea (Coca Cola) alternative to
Honest Tea (Honest Tea Inc) carbonated soft
Peace Iced Tea (Peace Iced Tea) drinks.”
Did you know? June is National Iced Tea Month
16
Source: 7, 8
17. Iced Tea Facts
Worldwide, tea is the 2nd most popular beverage after
water, but ranks 6th in the US.
Most of the U.S. consumes unsweetened teas, however
the Southern states still cling to their sugar and drink
mostly sweetened tea.
On any given day, over 154 million Americans are
drinking tea.
In 2010, Americans consumed well over 65 billion
servings of tea.
Iced tea mix comprises about one fourth of all tea
prepared in the U.S.
17
Source: 9, 10, 11, 12
19. Bojangles’
Included in TV ads since
2006
Current promotion on
bojangles.com for their
Legendary Sweet Tea
Available in individual
serving and half gallon
sizes
19
20. Dunkin’ Donuts
First introduced July 2007 in
New England & Upstate NY,
Available in Original,
Raspberry, and Peach flavors
Unsweetened Tea has just 5
calories (in 16oz size)
Also available frozen
Promoted annually via
frequent LTO offer of any
sized iced tea $0.99
20
21. McDonald’s
Introduced in 2007
Originally promoted 32oz
size priced at just $1
Currently, any size tea is
just $1
Promoted on TV, In-store,
and online
This Sweet Tea is in
addition to the regular tea
from the fountain
21
22. Popeyes
Nationally Launched in
May of 2010
Available sweetened and
unsweetened
Available as single serve or
one gallon jugs
Had a Free Tea Giveaway
on 6/12/10
Promoted via Facebook, TV,
and Website
22
24. Bottled Water Category
Aquafina (Pepsi) “Bottled water can
Dasani (Coca-Cola) cost up to 1,900
Nestle Pure Life (Nestle) times more than
Evian (Danone Group) what flows from
your tap.”
Ice Mountain (Nestle)
24
Source: 14
25. Bottled Water Stats
Bottled Water is the fastest growing segment in the
beverage industry.
70% of consumers say they drink bottled water. American
demand is 8.6 billion gallons per year.
The 2011 market forecast is $87 billion, an increase of just
over 40% since 2006.
Plastic water bottles are the fastest growing form of
municipal solid waste in the United States.
Every 27 hours Americans consume enough bottled water
to circle the entire equator with plastic bottles stacked end
to end.
25
Source: 13, 14
26. Bottled Water - Go Green
Bottled water packaging is using
lighter-weight plastics and fewer
natural resources than ever before.
Many bottled water producers have
reduced the plastic container weight
for water bottles by an average of 27
percent, maybe even more.
Ice Mountain uses an Eco-Slim cap,
which along with the bottle use 20%
less plastic than their original Eco
Shape.
26
Source: Ice Mountain
27. Bottled Water Promotions
There are no major promotions around bottled
water, but the product is frequently featured as
the beverage choice for healthier menu items
and meals.
27
29. Coffee Stats
Coffee shops make up the fastest growing
part of the restaurant business, checking in
with a 7% annual growth rate.
Americans consume 400 million cups of
coffee per day, making the United States the
leading consumer of coffee in the world.
Coffee represents 75% of all the caffeine
consumed in the United States.
According to a recent study by the National
Coffee Association, 86 %of past-day coffee
drinkers prepared their coffee at home.
29
Source: 15
30. Iced Coffee
According to a survey by
Dunkin’ Donuts, nearly 80%
of iced coffee drinkers are
drinking more iced coffee
now than they did one year
ago.
56% of iced coffee drinkers
prefer iced coffee to hot
coffee even in the winter
months.
30
Source: Dunkin Donuts, 16
32. McCafé
Line of premium coffee
drinks launched in 2009
Summer 2009 launch
promotions included
“Free Mocha Mondays”
where 7oz iced mochas or
and 8oz hot mochas were
free
Other promos include $1
off coupons or a LTO of
small drinks for $1
32
33. Dunkin’ Donuts
Line of premium coffee
drinks launched in 2009
To celebrate their 60th
birthday this year, Dunkin’
Donuts held a variety of
regional promotions,
including “Free Iced
Coffee Day” at 13 US
locations where they gave
away 16oz iced coffees
33
Source: 17
35. Dunkin’ Donuts
Frozen Drinks Survey
Dunkin' Donuts recently conducted a survey of 500 Americans to
determine the role frozen beverages play in keeping people refreshed
and running. Here are some of the findings:
93% plan to spend more on frozen beverages this summer.
45% said they drink two frozen beverages to feel cool, 12% said they
drink three, and 10% said they drink at least four.
37% prefer a frozen beverage that is Coffee flavored, and 29% said
Vanilla. Strawberry (16%), Orange (10%), and Blue Raspberry (8%) are
other favorites.
66% prefer drinking frozen beverages between 12 pm and 3 pm.
75% said that being stuck in a car in traffic is the worst place to be
without a frozen beverage.
35
Source: Dunkin Donuts, 16
36. Smoothies
The name "smoothee" or
"smoothie" was originally
used by books, magazines,
and newspapers for a product
made in a blender.
Smoothies became popular in
the mid 1960s, when there
was a resurgence in the
United States in macrobiotic
vegetarianism.
36
Source: 20, 21
37. McCafé
McDonald’s introduced
Smoothies in 2010
The brand has promoted
their smoothies with free
samples, free coupons,
and $1 off coupons.
Latest flavor promotion is
for Mango Pineapple
37
38. Jack in the Box
Jack in the Box introduced
Smoothies in 2008
Flavors include Mango,
Strawberry, and
Strawberry Banana
Smoothies are made with
Minute Maid® fruit juice
and nonfat frozen yogurt
38
39. Slushies
There are two major
types of slushies:
Made with frozen,
carbonated water and
flavorings and colorings
(exa: Slurpee, ICEE)
More simply made with
stirred slush and flavorings
and colorings (exa: coffee-flavored ices
and alcoholic drinks like margaritas and daiquiris)
39
Source: 22
40. Dunkin’ Donuts
Coolatta
The Coolatta was introduced in 1997
New flavors were added in July 2010
In July 2011 Twitter fans could celebrate
“Dunkin’ Donuts Frozen Fridays” and
submit their unofficial name suggestions
for one of the new Coolatta frozen slush
drink mixes with hashtag #DDMIX.
“Cool” names have a chance to win a $50
Dunkin’ Donuts Gift Card.
Dunkin' Donuts will serve up a new flavor
combination for consideration each
Friday, with one winner per week to be
selected by the Dunkin' Donuts social
media team.
40
41. Sonic Drive - In
Sonic promotes their wide
variety of slushes with a
daily happy hour: ½ price
drinks from 2-4 pm every
day.
There are 398,929
fountain drink and slush
combinations to choose
from
41
42. Shakes
The original frosty was introduced
when Wendy’s opened in 1969. The
flavor is actually a mixture of
chocolate and vanilla.
A 2003 study on milkshakes found
that"...nearly half of all milk shakes
were bought in the early morning",
and usually, the "...shake was the
only item purchased, and it was
rarely consumed in the restaurant."
42
Source: 24
43. Wendy’s Frosty’s
Instead of just adding
strawberry to the current
chocolate and vanilla
Frosty line up, Wendy’s
went a little more
upscale in 2011.
The new line includes
Oreo and Caramel
Apple Parfaits, and a
Wild Berry Frosty Shake.
43
Source: 25
44. Wendy’s Frosty’s
To promote the new Frosty line,
Wendy’s donated 50 cents to
the Dave Thomas Foundation
for Adoption for each frosty
sold June 18-19, 2011.
If you donated $1 to the Dave
Thomas Foundation by 6/30/11,
you received a free key tag
which you can show to get a
Free Frosty Jr. with any
purchase through 12/31/11.
Donations for Father’s Day have
become an annual event,
promoting the frosty products.
44
46. Implications for KFC
KFC should consider the following beverage ideas to help increase
relevancy and drive traffic to stores:
Soda: capitalize on the mixology trend and offer a greater diversification of
flavors and combinations
Iced Tea: break through the iced tea clutter and create a branded tea authentic
to Kentucky and the Colonel, then offer it in a variety of flavors
Bottled Water: go green and promote a KFC Branded Nalgene or Sigg reusable
water bottle
Coffee: form a partnership with a well known coffee brand like Illy, or a chain
like Caribou Coffee to provide consumers with another option for their mid-
afternoon or evening caffeine fix
Frozen Drinks: take advantage of the growing demand for frozen beverages
and break into new dayparts with new innovative offerings
Other: consider offering other beverages from the Pepsi Portfolio like
Gatorade or Energy Drinks to give consumers something new for QSRs
46