Community Management is the Future of Leadership
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As business and markets transform from command and control to networked and social, a new model for leadership is required. Community management offers a new lens for leadership and could be the future of all management. Explores how to lead like a community manager. Delivered as a keynote at the Women in TechX Breakfast in Melbourne, 2016.
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Community Management is the Future of Leadership
- 1. Community is the future of leadership Venessa Paech @venessapaech #womenintech Keynote, Melbourne 2016
- 2. My first online community - X-Philes Anonymous
- 3. Why community management is emergent as a leadership discipline 1. Companies are moving from hierarchical to networked and collaborative - companies as communities . 2. Accelerated by distributed work practices better suited to the knowledge economy. 3. Move to social business systems driving need for community management as optimal, intuitive leadership
- 4. Communities are not: ● Homogenous ● Happy & conflict free ● Group hugs ● Borderless ● Self-regulating
- 5. Communities are: ● Diverse ● Contradictory ● Turbulent ● Boundaried ● Human
- 6. Community management = productive communities Purpose is a minimum feature set for productivity. Community is the scaffold.
- 7. WHY? “Research has shown that companies that have a higher purpose and have strong cultures outperform their peer groups financially in the long run.” Tony Hsieh, CEO Zappos
- 8. Community managers are shepherds of purpose
- 9. Elements of Community Membership Influence Needs Fulfillment Shared Emotional Connection McMillan & Chavis, 1986 (still true)
- 10. Community is a group of people who, together, share the feeling they belong to something, can influence and be influenced by one another, and can have their needs fulfilled by fulfilling the needs of the group.
- 11. How do you lead like a community manager?
- 12. Create boundaries for identity
- 13. Create conditions for vulnerability
- 14. Develop rituals for cohesion
- 15. Create mechanisms for influence
- 16. Welcome (and protect) emotional connection
- 17. Calibrate a sense of place
- 18. The world needs a new model for leadership. The old ways generate broken outcomes. Companies are transitioning to communities. Work is no longer a place. Communities [people] remain an orgs most valuable asset. Community management is the future of all management
Editor's Notes
- About me. How I came to understand and love tribes.
- They’re rough around the edges, because they’re human.
- Build handrails. To be productive you have to have intent. You need a purpose.
- So why community management?? COMMUNITY MANAGERS ARE SHEPHERDS OF PURPOSE!!! What are we going to focus on today? How community management techniques and tactics can help you build and sustain better organizations over the long term and make you better leaders. To manage a community, we need to understand its make up.
- What re the signifiers of belonging? Can you exact influence? Can you be influenced? Are your needs being met? Are you getting what you needed when you joined? Are the needs of the group being met - and what is your role in that? Shared emotional connection - frequency and quality of interactions.
- Using those elements you can come up with this definition of community. So why community management?? What are we going to focus on today? How community management techniques and tactics can help you build and sustain better organizations over the long term and make you better leaders. To manage a community, we need to understand its make up.