The document discusses key considerations for digital content and social media marketing. It emphasizes that businesses need to adopt digital strategies to increase revenues and reduce costs. Content should be focused on target audiences and engage them through storytelling, video, and visuals. Short, snackable content performs best on social platforms with short attention spans. Proper planning and repurposing content across platforms is important. Digital influencers can help amplify reach when content resonates with their audiences. The document provides examples of engaging content and recommends using ChatGPT to help create social media posts.

1. Moses Kemibaro
Founder & CEO, Dotsavvy
https://www.linkedin.com/in/mos
eskemibaro

2. Founder & CEO @ Dotsavvy: 2002+
Consultant @ Opera Ads: 2019 - 2020
Consultant @ DAZN/Goal.com: 2014 - 2019
Africa Director @ InMobi: 2011 - 2012
Founder @ Dealfish EA (OLX Kenya & Jiji Kenya):
2010 - 2012
Blogger @ MosesKemibaro.com: 2007+
Digital Marketing Trainer: 2005+
Arsenal Football Supporter: 1997+
Moses Kemibaro - Biography

3. ● The global business landscape in Kenya is fast changing as
technology becomes essential for innovation as well as
meeting customer expectations across board.
● The COVID-19 pandemic led to accelerated digital
transformation for many in the global business
ecosystem in a myriad of ways. Therefore, all businesses
need to disrupt themselves or risk losing their market
share and profit margins to new digital-first challengers.
● Businesses have to move away from legacy ways of
working to adopting the latest digital platforms and
business processes that would enable to increase
revenues whilst reducing operating costs through a digital
strategy.
The Global Digital Landscape

4. Too Most Popular Social Media Globally

5. Too Most Popular Social Media Globally

6. Too Most Popular Social Media Globally

7. Too Most Popular Social Media Globally

8. The SOSTAC Marketing Framework

9. Mapping The Digital Customer Journey

10. Understanding The Digital Customer Journey is Key!

11. The Social Media Platforms That Matter Most

12. ● Calendars / Create rich topical content plan and calendars that
will cascade into social media updates on a monthly basis.
● Updates / Post helpful & engaging content on social media that
keeps communities engaged whilst ensuring top-of-mind
awareness.
● Content / Finding, creating, repurposing & sharing content that
social media communities care about and optimizing it to be
engaging will get their attention.
● Scheduling / Proper scheduling of social media updates to have
the highest possible impact which is important to make the
right impact with longevity.
Social Media Management For Brand
Awareness, Engagement & Conversions

13. The Social Media Engagement Process

14. ● It ‘brings to life’ who you are and
why you do what you do as an
organization
● It helps connect to target
audiences in a personalized and
authentic way
● Builds relationships through
relatable and contextually relevant
content
The Importance of Digital Content

15. Content Marketing Is A BIG Paradigm Shift!

16. For social media content to work on we need to
consider:
● What is unexpected? What is timely? What is
provocative?
● Movement and motion!
● Lots and lots of vibrant color
● Eye-catching.
● “Thumb-stopping”.
● Great visuals are essential
● Creating and repurposing content that will
resonate with target audience(s).
What Content Performs Best?

17. Two Things Drive Social Media Conversations

18. ● Tightly focused on the existing
and intended audience(s)
● Helpful, useful and valuable
content
● Entertaining content
● Content that is woven within
storytelling
Digital Content Has To Resonate!

19. Video & Visual Content Is Most Consumed

20. Video Consumption Dominates Digital
Content Consumption In 2023

22. Short-Form Video Content Over-Indexes On
YouTube Shorts, TikTok & Reels

23. Use Snackable Content For Short Attention
Spans On Social Media Platforms

24. Too Long; Didn't Read - Less Is More When It
Comes To Engaging Digital Content

25. Ensure Social Media Content Is Fit Platform!

26. An Example of Great Social Media Storytelling

27. An Example of Engaging Social Media Content /1

28. An Example of Engaging Social Media Content /2

29. Digital Influencer Marketing (#SaltBae)

30. How Digital Influencers + Key Opinion Leaders
(KOLs) Amplify Reach & Engagement!

31. How To Work With Digital Influencers
● Choose influencers who will resonate with
the target audience(s).
● Put storytelling at the heart of it as this is
what captures hearts and minds.
● Grant digital influencers creative license
which requires trusting that they know what
they are doing.
● Partner with digital influencers who engage
with the target audience(s) regularly based
on their social media content.

32. Switch It Up + Mix It Up On Content Calendars

33. Use ChatGPT To Create Social Media Content /1

34. Use ChatGPT To Create Social Media Content /2

35. Use ChatGPT To Create Social Media Content /3

36. Use ChatGPT To Create Social Media Content /4

37. 1. Social Media / Is where we live, online, all the time so
go where your target audiences live!
2. Mobile Is Everything / Social, internet, communication,
everything!
3. Great Content / Drives social media conversions,
conversations and community building initiatives.
4. Video & Visual Content / What we are all consuming
the most on social media.
5. User Experience (UX) / Great visual design with ease
of use for social media content and digital platforms.
What Matters Most For Digital Content?

38. Moses Kemibaro
Founder & CEO
Dotsavvy
email: moses@dotsavvyafrica.com
mobile & whatsapp: +254722711907
web: www.dotsavvyafrica.com
Thanks & Let’s Talk Some More!