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Communications Strategy &
Planning for Organizations
Your Company Name
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01
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AGENDA
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ABOUT THE PRODUCT
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02
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COMMUNICATION STRATEGY
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AUDIENCE RESEARCH
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KEY TIMELINES AND DEADLINE
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OUR
OBJECTIVES
02
01
03
04
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Satisfaction
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Product
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Values
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Communication
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Engage
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MEDIA OBJECTIVES
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03 01
TEXT HERE
02
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MEDIA OBJECTIVES
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TARGET
AUDIENCE
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TARGET AUDIENCE
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68%
58%
48%
33%65%
55%
45%
35%
75%
65%
55%
45%
85%
75%
65%
55%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Broadcast/ Cable OTT TV
Advanced TV
Mobile Video
Digital Video
Increase Maintain Decrease
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SPENDING DIRECTION CONSIDERATIONS
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CR
EA
VE
TI
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CREATIVE DIRECTION CONSIDERATIONS
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KPIs
Sales and Marketing
Process
Buyer’s
Journey
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Awareness
Consideration
Decision
Visitors
Leads
Marketing
Qualified Leads
Sales Qualified
Leads
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MEDIA KPI DEVELOPMENT
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COMMUNICATION GOALS
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SPREAD THE
WORD
NURTURE
INSPIRE
ENGAGE
C0NNECT
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COMMUNICATION GOALS
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VideoOut
Door
Social Display
Search
RadioMailTVMobile
Print
YOUR
TEXT
HERE
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MEDIA MIX OPTIMIZATION
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Brand
Leads
Sales
Loyalty
45%
30%
60%
75%
0
1
2
3
4
5
6
7
8
9
Series 1 Series 2 Series 3
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CAMPAIGN PERFORMANCE
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AD Fraud
55% 85%
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TRA Score
50%
30%
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70%
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85%
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ViewabilityBrand Safety
48%
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75%
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Industry
Snapshot
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doubt
AGENCY PERFORMANCE
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AGENCY PERFORMANCE
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Website Visitors
High- Value Actions Video Views
Purchases Installs Sign-ups
TRAFFIC
ENAGAGEMENT
CONVERSION
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MEDIA KPIs PERFORMANCE EVALUATION
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MARKETING STRATEGY
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MARKETING STRATEGY
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3%
7%
11%
14%
18%
21%
26%
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MEDIA BUDGET
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Offline
Online
Media Spend
$ 4.05
$ 3.25
Traffic
243
342
Sales
$7.89
$11.64
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OPTIMIZING MEDIA BUDGET
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60%
Men
40%
Women
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50%
Men
30%
Women
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75%
Men
40%
Women
GEOGRAPHICAL SEGMENTATION
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Primary Target
Group
Secondary Target
Group
Primary Target
Group
Secondary Target
Group
Primary &
Secondary
Target Group
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TARGET GROUP SEGMENTATION
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$
CLOSE
PURCHASE
TEXT HERE
TEXT HERE TEXT HERE TEXT HERE
TEXT HERE
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SALES CYCLE AND SEASONAL INSIGHT
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2011
2012
2013
2014
2015
2016
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SALES CYCLE AND SEASONAL INSIGHT
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Text
Here
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Post Visit
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During Visit
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Post Purchase
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Pre Visit
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Purchase
CORE STRATEGIC AUDIENCE
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01
0203
04
Target
Marketing
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CORE STRATEGIC AUDIENCE
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5%
15%
25%45%
10%
TEXT
HERE
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CORE STRATEGIC AUDIENCE
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02 03 04 05
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01
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SETTING CAMPAIGN METRICS
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ADDITIONAL
SLIDES
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VISION MISSION GOALS
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OUR MISSION
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JOHN PARKER
Finance Manager
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PETER DANIEL
Managing Director
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MARY GRAVES
Product Manager
OUR TEAM
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ABOUT US
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PETER DANIEL
Managing Director
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CAROL SMITH
CEO/ Director
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JOHN PARKER
Finance Manager
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MARY GRAVES
Product Manager
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01
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02
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03
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04
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05
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06
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OUR GOAL
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57%
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43%
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COMPARISON
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25%
40%
60%
80%
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FINANCIAL
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QUOTES
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0 100
20
10
30
40
80
90
70
60
50
SEGMENTATION
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90%
40%
50%
35%
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LOCATION
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01 02
2017
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0403
2018
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05 06
2019
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07
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2020
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TIMELINE
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01 02 03
04
05
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POST IT
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News Paper
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NEWSPAPER
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01
03 02
04
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PUZZLE
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TARGET
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TARGET
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0105
02
03
04
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CIRCULAR
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IDEA
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BULB OR IDEA
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FUNNEL
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Address
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Contact Numbers:
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Communications Strategy And Planning For Organizations PowerPoint Presentation Slides

  • 1. Communications Strategy & Planning for Organizations Your Company Name
  • 2. WWW.COMPANY.COM 2 THIS SLIDE IS 100% EDITABLE. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 THIS SLIDE IS 100% EDITABLE. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 THIS SLIDE IS 100% EDITABLE. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 THIS SLIDE IS 100% EDITABLE. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 AGENDA This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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  • 5. WWW.COMPANY.COM 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE TEXT HERE 01 TEXT HERE TEXT HERE 02 TEXT HERE TEXT HERE 03 AUDIENCE RESEARCH This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. WWW.COMPANY.COM 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. May This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jul This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sep This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nov This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feb This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Apr This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jun This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aug This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Oct This slide is 100% editable. Dec WWW.COMPANY.COM 6 KEY TIMELINES AND DEADLINE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. OUR OBJECTIVES 02 01 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Communication This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engage WWW.COMPANY.COM 7 MEDIA OBJECTIVES This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. WWW.COMPANY.COM 8 03 01 TEXT HERE 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MEDIA OBJECTIVES This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. WWW.COMPANY.COM 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TARGET AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TARGET AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. 68% 58% 48% 33%65% 55% 45% 35% 75% 65% 55% 45% 85% 75% 65% 55% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Broadcast/ Cable OTT TV Advanced TV Mobile Video Digital Video Increase Maintain Decrease WWW.COMPANY.COM 10 SPENDING DIRECTION CONSIDERATIONS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. WWW.COMPANY.COM 11 CR EA VE TI This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CREATIVE DIRECTION CONSIDERATIONS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. KPIs Sales and Marketing Process Buyer’s Journey Text Here Text Here Text Here Text Here Awareness Consideration Decision Visitors Leads Marketing Qualified Leads Sales Qualified Leads WWW.COMPANY.COM 12 MEDIA KPI DEVELOPMENT This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. WWW.COMPANY.COM 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. COMMUNICATION GOALS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. WWW.COMPANY.COM 14 SPREAD THE WORD NURTURE INSPIRE ENGAGE C0NNECT This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. COMMUNICATION GOALS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. WWW.COMPANY.COM 15 VideoOut Door Social Display Search RadioMailTVMobile Print YOUR TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MEDIA MIX OPTIMIZATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16. Brand Leads Sales Loyalty 45% 30% 60% 75% 0 1 2 3 4 5 6 7 8 9 Series 1 Series 2 Series 3 WWW.COMPANY.COM 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CAMPAIGN PERFORMANCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. AD Fraud 55% 85% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TRA Score 50% 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ViewabilityBrand Safety 48% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Industry Snapshot WWW.COMPANY.COM 17 doubt AGENCY PERFORMANCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY.COM 18 AGENCY PERFORMANCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.. Website Visitors High- Value Actions Video Views Purchases Installs Sign-ups TRAFFIC ENAGAGEMENT CONVERSION WWW.COMPANY.COM 19 MEDIA KPIs PERFORMANCE EVALUATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. WWW.COMPANY.COM 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARKETING STRATEGY This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. WWW.COMPANY.COM 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARKETING STRATEGY This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. 3% 7% 11% 14% 18% 21% 26% WWW.COMPANY.COM 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MEDIA BUDGET This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. WWW.COMPANY.COM 23 Offline Online Media Spend $ 4.05 $ 3.25 Traffic 243 342 Sales $7.89 $11.64 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. OPTIMIZING MEDIA BUDGET This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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  • 25. Primary Target Group Secondary Target Group Primary Target Group Secondary Target Group Primary & Secondary Target Group WWW.COMPANY.COM 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TARGET GROUP SEGMENTATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. $ CLOSE PURCHASE TEXT HERE TEXT HERE TEXT HERE TEXT HERE TEXT HERE WWW.COMPANY.COM 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SALES CYCLE AND SEASONAL INSIGHT This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27. WWW.COMPANY.COM 27 2011 2012 2013 2014 2015 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SALES CYCLE AND SEASONAL INSIGHT This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. WWW.COMPANY.COM 28 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Post Visit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. During Visit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Post Purchase This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pre Visit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Purchase CORE STRATEGIC AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. 01 0203 04 Target Marketing WWW.COMPANY.COM 29 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CORE STRATEGIC AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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  • 40. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY.COM 40 0 100 20 10 30 40 80 90 70 60 50 SEGMENTATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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  • 55. WWW.COMPANY.COM 55 Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress@123.com Thank YOU