Communication,It’s importance and Types

1. UNDERSTANDING
COMMUNICATION
Prepared By:
Jinsham Ali, Hadi, Hasen & Karthik

2. Agenda
❖ Introduction
❖ Definition Of Communication
❖ Importance of Communication
❖ Demonstration of String Telephone
❖ Types of Communication
❖ Conclusion
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3. Introduction
◈ Communication is an integral aspect of human interaction,
serving as the foundation for the exchange of thoughts, ideas,
and information. Its importance extends beyond verbal
exchanges, encompassing various forms of expression. In this
assignment, we delve into the definition, meaning, and diverse
types of communication that shape our daily lives.
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4. DEFINITION
➔According to Merriam-Webster Dictionary,
communication can be defined as the process or act of
exchanging, expressing or conveying information and
ideas through writing, speaking and gesturing.
➔According to John Adair, Communication is
essentially the ability of one person to make contact
with another and make himself or herself understood.

5. UNDERSTANDING COMMUNICATION 5
➔According to William Newman and Charles Summer,
Communication is an exchange of ideas, facts, opinions
or emotions between two or more people.

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7. 7
IMPORTANCE OF
COMMUNICATION

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➣ Communication is a fundamental aspect of human
interaction, playing a pivotal role in personal
relationships, professional success, and societal
development
Here are the key points highlighting it’s significance:
1. Effective Collaboration : Communication fosters
teamwork and collaboration. It enables individuals to share
ideas, coordinate efforts, and work towards common goals,
essential in both personal and professional settings.

9. 2. Building Strong Relationships : Clear and open
communication is the foundation of healthy relationships. It
promotes understanding, trust, and emotional connection,
strengthening bonds between family members, friends, and
colleagues.
3. Innovation and Creativity : Communication encourages
the exchange of diverse ideas and perspectives, fostering
innovation.
4. Customer Relations : Businesses rely on communication
to understand customer needs, address concerns, and
deliver satisfactory services.
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11. DEMONSTRATION OF STRING
TELEPHONE
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12. UNDERSTANDING COMMUNICATION 12
TYPES OF COMMUNICATION

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➔VERBAL COMMUNICATION : Communication which involves
the use of either the spoken or written word.
•Verbal Communication is of two types;
(i) Oral Communication : It is the exchange of information and
ideas
through spoken word.
(ii)Written Communication : It is the exchange of information,
ideas or
messages through written languages in the form of letters,
messages, emails, notes, drafts, etc.

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➔NON-VERBAL COMMUNICATION : Non-verbal
communication is the transfer through the body
language, facial expressions, gestures, voice quality,
etc.

15. ➔ Non-Verbal Communication often referred to as
“Body Language”.

16. ✧ Elements of Body Language :
1. Personal Appearance
2. Posture
3. Facial Expressions
4. Gestures

17. CONCLUSION
◈ Communication extends beyond the exchange of information; it
shapes relationships, resolves conflicts, and propels personal and
professional success. Recognising the importance of effective
communication and understanding its various types are crucial steps
toward navigating the complexities of our interconnected world. As we
refine our communication skills, we contribute not only to our individual
growth but also to the harmony and progress of our communities and

18. THANK YOU !
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