Mark Zuckerberg is the CEO of Facebook. The document discusses two incidents: 1) Zuckerberg's 2013 commencement address at Harvard where he emphasized the importance of building community and giving everyone a sense of purpose. 2) Zuckerberg testifying before Congress in 2018 regarding the Cambridge Analytica data scandal. During the testimony, Zuckerberg apologized but some of his body language like shaking his head when denying accusations did not match his words, potentially indicating a lack of truthfulness. His handling of difficult questions showed discipline but some non-verbal cues like fake smiling and covering up topics quickly raised questions about his sincerity.

1. Mark
Zuckerberg
Chief Executive Officer of Facebook
CEO of an MNC

2. About
Mark Elliot Zuckerberg is an American technology entrepreneur and philanthropist best known for co-founding
and leading Facebook as its chairman and chief executive officer.

3. Incident:1
MARK ZUCKERBERG'S COMMENCEMENT ADDRESS AT
HARVARD
Relationship Building
"I’m an unlikely speaker, not just because I dropped out, but because we’re
technically in the same generation. We walked this yard less than a decade
apart, studied the same ideas and slept through the same Ec10 lectures. We
may have taken different paths to get here, especially if you came all the way
from the Quad, but today I want to share what I’ve learned about our
generation and the world we’re building together."
Body Language: Fast Moving, Forward

4. Extraversion
Today I want to talk about purpose. But I’m not here to give you the standard commencement about finding your
purpose. We’re millennials. We’ll try to do that instinctively. Instead, I’m here to tell you finding your purpose isn’t
enough. The challenge for our generation is creating a world where everyone has a sense of purpose.
COMMUNICATE THE VISION
Speech: Opinionated

5. Act as a role model for the set of values
& beliefs
Today I want to talk about three ways to create a world where everyone has a sense of purpose:
by taking on big meaningful projects together, by redefining equality so everyone has the
freedom to pursue purpose, and by building community across the world.
Eye Contact: Direct
Response To Crises: Risk Taking

6. Incident:2
FACEBOOK CEO MARK ZUCKERBERG HAD TO FACE A
TRIAL IN FRONT OF CONGRESS W.R.T ALLOWING
CAMBRIDGE ANALYTICA TO ACCESS TENS OF
MILLIONS OF USERS’ DATA . THERE WERE MANY
DIRECT AND INDIRECT QUESTIONS FROM SENATORS
AND LET'S CHECK IF HE WAS SUCCESSFUL IN MAKING
HIS COMMUNICATION.

7. HOW WELL HE HANDLED THE SITUATION?
Apologized - for the issue.
Promised it would never happen again
Added few jokes during the hours-long grilling
Discipline
Staying on message while using the company’s
values and mission to build his arguments
CEO declined to answer a question and promised to
follow up later - More to the complexity of the issues
than Facebook being secretive.

8. NON-VERBAL CUES
When asked the question on if Facebook was using
our mobile devices' microphones to "listen in" on us,
Zuckerberg firmly denied it. However, what his body
language said didn't quite coincide.
NON VERBAL DISUNION -
If he is lying it can be seen him saying "NO" but he
shakes head in opposite way.
Nodding - Agreement but he says no
Low Congurency= Low Trust
Pressing of Lips Together - Annoyance, Irritation,
Psychological - Angry as expected

9. Non-Verbal Cues
Sitting on the cushion - his height is 5'7 and wanted height but maybe it was like so that difficult questions - he can
show himself confident
Those who have nothing to hide show palms -He never shows palms
Speed smile ends very fast - It is fake
Cover up - fast and change topic - Tries to explain away and rush through the embarrassment
incongruence to what you say what you express through your facial expressions
Says Vision and Mission - does not express that way i.e. No passion says just a route learned robot - not congruent
to his expressions

10. INCIDENT 1 VS INCIDENT 2 COMPARSION

11. Thank You
Prepared by:
Shranik Jain
Varun Dixit
Prachi Bhambani
Rohit Rana