The document outlines communication strategies to engage transfer students. It recommends gathering student information through forms on the transfer website to learn about career goals and time to graduation. The strategies include emailing segmented lists, posting on social media like Facebook and Twitter about transfer fairs, and conducting surveys to gain more insights. A communications plan is suggested working backwards from an event date with multiple touches. The goal is to increase engagement through an interactive website and leveraging various channels.

1. Communication Strategies to Engage
Transfer Students
David Regan White
Outreach Communications Manager
Excelsior College

2. Agenda
 Research
 Transfer Website
 Communications Outreach
 Communications Plan
 Questions Answers, Best Practices

3. Research
Community College Research Center

4. Quote
What is your college’s transfer completion rate?

5. Best Practices
Feel free to raise hands and ask questions
or let us know about your best practices
during the presentation.

6. Transfer Website
Appointment or data form
Use form to gather and engage transfer students:
 Name
 Email
 Career goal and degree program
 Appointment time
 Time to graduation (credits already acquired)
 Online, traditional

7. Sample Form

8. Transfer Website
Add Engaging Banners

9. Transfer Website
Take-Aways
 Gather info via forms on transfer student career goals
 Add Banner links to college or transfer fair info
 Add Student Testimonials
 Increase engagement

10. Communications
Strategies
 Email
 Social Media Posts
 Flickr – photos of Transfer Fairs
 Surveys
 Traditional – Postcards, Letters
 Communications plan

11. Email
Email
 Use college email list – student enewsletter
 Segment by credits or semester
 Segment by degree
 Drive to transfer website
 Call to actions (CTA) form, Transfer Fair info

12. Social Media
Social Media Posts
 Facebook page post
 Facebook ads
 Twitter
 Flickr – Add photos of Transfer Fairs
 Use link for FB and Twitter posts

13. Twitter
Sample Tweet

14. Facebook
Sample FB Post

15. Flickr
Flickr Photo Stream

16. Surveys
Gain knowledge
 Learn about your audience
 What works
 What doesn’t
 How to best engage

17. Traditional
Postcards, Letters
 More expensive
 More direct

18. Surveys
Communications Plan
Work back from Transfer Fair Date
 Email, Enewsletter 15 days – 1 week – 3 days
 Facebook post 2 days – day of – add photos
 Twitter 1 day – day of – live tweet photos, create
#TransferFair
 3 days after - Flickr – create photo stream for content
link

19. Communications
Take-aways
 Make transfer website more interactive
 Segment emails by degree, time to graduation
 Interact on Facebook and Twitter
 Leverage photos
 Create a Communications plan
 Don’t discount traditional
 Survey to learn more
Bottom line – Increase Engagement

20. Questions
Questions and Answers
Share Best Practices