This document outlines the key components of a closed loop marketing campaign model for a college, including planning and strategy, stakeholder collaboration, budgeting, workload management, optimization of impact, setting key performance indicators, various digital and print marketing tactics, project management of schedule and execution, and reporting, analysis, and learning from campaign results. The overall goal is to generate leads, increase enrollment, retention, advancement, engagement, donations, and brand awareness through an integrated marketing approach.

1. 1. Closed loop marketing campaign model
College Strategic Plan
Stakeholder Requests
Research
Due diligence
Enrollment
Retention
Advancement
Community
Branding
Lead Generation
Donations
Engagement
Events / Webinar
Planning / Strategy
Stakeholder
Collaboration
Budget
Workload
Optimize Impact
KPIs
Email
Online paid Ad
Landing page
Info Form
Web content
Press release
Social media
Post card
Print ad
Project Management
Schedule / Execution
Reporting / Analysis
Learnings / Takeaways
Marketing and
Communications
Campaign Model