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COMMUNICATION IN BUSINESS

BY - AMIT PANDEY &
AAKASH KUMAR G
MEANING & DEFINITION


THE WORD COMMUNICATION IS DERIVED FROM THE LATIN WORD
„COMMUNICARE‟ THAT MEANS TO SHARE, TO IMPART, TO PARTICIPATE OR TO
TRANSMIT.



ACCORDING TO PETER LITTLE – “COMMUNICATION IS THE PROCESS OF BY
WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUALS OR
ORGANISATIONS SO THAT AN UNDERSTANDING RESPONSE RESULTS‟.



ACCORDING TO NEWMAN & SUMMER – “IT IS AN EXCHANGE OF
FACTS, IDEAS, OPINIONS OR EMOTIONS BY TWO OR MORE PERSONS”.
NATURE OF COMMUNICATION
1.

UNIVERSAL

2.

UNAVOIDABLE

3.

CONTINUOUS PROCESS

4.

TWO-WAY

5.

SHORT LIVED PROCESS

6.

NEEDS PROPER UNDERSTANDING

7.

LEADS ACHIEVEMENT OF THE ORGANIZATIONAL OBJECTIVE

8.

DISPELS MISUNDERSTANDING
PURPOSE/OBJECTIVES OF COMMUNICATION


CONVEYING THE RIGHT MESSAGE



CO-ORDINATION OF EFFORT



GOOD INDUSTRIAL RELATIONS



DEVELOPMENT OF MANAGERIAL SKILLS



EFFECTIVENESS OF POLICIES
IMPORTANCE


1.
2.

3.
4.
5.









SMOOTH WORKING OF A BUSINESS
MANAGERIAL FUNCTION
PLANNING & ORGANIZING
DIRECTION & LEADERSHIP
MOTIVATION
CO-ORDINATION
CONTROL
MAX PRODUCTION AT MINIMUM COST
PROMPT DECISION & ITS IMPLEMENTATION
BUILDING HUMAN RELATIONS
JOB SATISFACTIONS & GOOD MORALE
AVOID ILLUSION
CONTACTS WITH EXTERNAL PARTIES
ELEMENTS OF COMMUNICATION


SOURCE



MESSAGE



CHANNEL



RECEIVER



EFFECT
PROCESS OF COMMUNICATION
FORMS OF COMMUNICATION
1.

ON THE BASIS OF DIRECTION OF FORMAL COMMUNICATION

i.

VERTICAL

a)

DOWNWARD

b)

UPWARD

ii. HORIZONTAL OR LATERAL COMMUNICATION
iii. DIAGONAL COMMUNICATION
2. ON THE BASIS OF ORGANIZATIONAL STRUCTURE
I.
FORMAL COMMUNICATION
a) SINGLE CHAIN
b) WHEEL
c) CIRCULAR
d) FREE FLOW
e) INVERTED V
ii. INFORMAL COMMUNICATION (GRAPEVINE)
a) SINGLE STRAND CHAIN
b) GOSSIP CHAIN
c)
d)

CLUSTER CHAIN
PROBABILITY CHAIN
3) ON THE BASIS OF WAY OF EXPRESSION
i.

ORAL COMMUNICATION

ii.

WRITTEN COMMUNICATION

iii.

GESTURE COMMUNICATION
MODES OF COMMUNICATION


INTERNAL COMMUNICATION



EXTERNAL COMMUNICATION
FLOW OF COMMUNICATION


VERTICAL COMMUNICATION



HORIZONTAL COMMUNICATION

1.

GEOGRAPHICAL ORGANIZATION

2.

FUNCTIONAL ORGANIZATION
THANK YOU

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Communication in business