This document discusses communication in business. It defines communication as sharing information between individuals or organizations so understanding results. Effective communication has several purposes in business including conveying messages, coordinating efforts, and developing managerial skills. Communication is important for smooth business operations and allows for maximum production at minimum cost, prompt decision making, and building good employee relations. The elements of the communication process include a source, message, channel, receiver, and effect. Communication can take various forms depending on direction, organizational structure, and means of expression.