1. Communication
Communication is defined as ``the process of passing
information & understanding from one person to
another
Communication means not only transfer of message
,but transmission of understanding as well
2. Forms of Communication
One way communication & two way
communication
Verbal Communication & Non-Verbal
Communication
4. Other Types..
Group Communication :A group is an
association of two or more persons who interact
with each other.
Public Communication :It involves speech by
one person to a large group at a time .
Mass Communication: process of
communicating to the public at large through
mass medias such as Television, internet
5. Objectives of Communication
Information :Enquiring ,supplying or receiving
information
Advice: is the personal opinion
Motivation: Channelises the inner surge
Warning :Information about the unpleasant &
unfavorable consequences
6.
Education: Most important objective of
communication
Order: Directive issued by management
Persuasion: art of influencing the other person
Negotiation: two or more parties discuss the
proposals
7.
Education: Most important objective of
communication
Order: Directive issued by management
Persuasion: art of influencing the other person
Negotiation: two or more parties discuss the
proposals