2. DEFINITION :
Communication is a process in which
a message is transferred from one
person to other person through a
suitable media and the intended
message is received and understood
by the receiver.
3. “A process by which two or more people exchange
ideas, facts, feelings or impressions in ways that each
gains a ‘common understanding’ of meaning, intent
and use of message” - Paul Leagens.
“Communication is a two way process of sharing and
transmitting ideas, information and message
between two or more individuals.”
4.
5. LEVEL OF COMMUNICATION
Extrapersonal communication
Interpersonal communication
Intrapersonal communication
Organizational communication
Mass communication5
6. Extrapersonal Communication:
• Communication is a process that takes place
with human entities and non-human entities as
well.
• When communication is done with non-human
entities it is called to be extra personal
communication.
7. Interpersonal Communication:
• It involves two parties-a sender and a receiver
who use common language to transit message
either through oral communication or written
communication.
lntrapersonal Communication:
•Intrapersonal communication is all about talking
to ourselves.
8. Organizational Communication:
In a team-based business organization, communication
becomes its lifeblood where people communicate with one
another.
The flow of communication inside an organization may filter in
up, down and horizontal directions.
Besides internal communication companies depend on
external communication also.
Companies exchange messages with people outside the
organization through external communication.
9. Mass Communication:
Newspapers, magazines and periodicals, the means of
mass communication are frequently used for oral or written
communication.
Besides, technologies such as the intemet, e-mail,
voicemail, faxes, audiotape, teleconferencing,
videoconferencing and closed circuit televisions have
increased options for internal and external
communication.
These fast means help people from all parts of the world to
work together.
10. ELEMENTS:
here are seven elements of communication:
› Source idea
› Message
› Encoding
› Channel
› Receiver
› Decoding
› Feedback
11. The Source idea is the process by which one
formulates an idea to communicate to another party.
This process can be influenced by external stimuli such
as books or radio, or it can come about internally by
thinking about a particular subject.
The source idea is the basis for the communication. 1.
Source idea:
12. 2. Message:
The Message is what will be communicated to another
party.
It is based on the source idea, but the message is
crafted to meet the needs of the audience.
For example, if the message is between two friends,
the message will take a different form than if
communicating with a superior.
13. 3. Encoding:
Encoding is how the message is transmitted to
another party.
The medium of transmission will determine the
form of the communication.
For example, the message will take a different
form if the communication will be spoken or
written.
14. 4. Channel:
The Channel is the medium of the communication.
The channel must be able to transmit the message
from one party to another without changing the
content of the message.
The channel can be a piece of paper, a
communications medium such as radio, or it can be
an email.
The channel is the path of the communication from
sender to receiver.
15. 5. Receiver:
The Receiver is the party receiving the
communication.
A receiver can be a television set, a computer,
or a piece of paper depending on the channel
used for the communication.
16. 6. Decoding:
Decoding is the process where the message is
interpreted for its content.
It also means the receiver thinks about the
message's content and internalizes the
message.
17. 7. Feedback:
Feedback is the final step in the communications
process.
This step conveys to the transmitter that the message is
understood by the receiver.
The receiver formats an appropriate reply to the first
communication based on the channel and sends it to
the transmitter of the original message.