4. BLUE BUTTON
Instant FAME!
(only for those ready)
What is this?
- We use the tribe to make noise when something HUGE
happens in the family
How does it work?
-You´ll get an email with instructions for INSTANT action.
bluebutton@startupchile.org
5. BLOG!
startupchile.org/blog
-Whats going on with the program: application
process, landings, demo days. SUPlife.
-Special events and meetups
-Press appearances
-“The Experience” + Personal and professional
blogging
-This just in: you can blog, too! Get access!
6.
7. HOW do I make them CARE?
Do it yourself (but we´ll teach you how!)
- Story, timing
- Where
- Contact lists
- Press releases, visuals
GO!
-10 days in advance
-Learn when and how to follow up
-Plan to have free time!
I need your data
8. What to expect?
Why did you come to Chile?
How does/will your project impact Chile?
What were you doing before you arrived to participate in Start-Up
Chile?
How are you spending the money?
How long do you plan to stay in Chile?
How can Chileans participate?
9. Press: How to Respond
Refer to: opportunities, sacrifices, inspirations
Tone: positive, natural, inspiring. NO COMPLAINERS!
Avoid:
Talking about partying and tourism
Saying that you weren’t doing anything before you arrived to
Chile
Saying that you came to Chile because you had nothing else to
do
Keep in mind:
Nothing is 100% off the record
Do not volunteer information: be strategic
TAKE CARE OF THE BRAND!
