This document summarizes a commercial partners meeting that took place on September 28, 2011. It discusses Marketing Birmingham's new headquarters, branding, and toolkit to promote Birmingham. It provides an operational update on attracting jobs and investment. Speakers from Birmingham City Council and the Greater Birmingham & Solihull LEP discuss the LEP's strategy to increase GDP by 30% and create 100,000 jobs by 2020 by focusing on key industries, skills, and infrastructure. Questions are taken at the end.

1. C ommerc ial P artners Meeting
28 September 2011
marketingbirmingham.com

2. A genda
 Welcome & Introductions
 Neil Rami, Chief Executive, Marketing Birmingham
 Mike Whitby, Leader, Birmingham City Council
 Andy Street, Chairman, Greater Birmingham &
Solihull LEP
 Questions & Answers
marketingbirmingham.com
C ommerc ial P artners Meeting
28 September 2011

3. Operational Update
Neil Rami
Chief Executive
marketingbirmingham.com

4. A new bas e
 Baskerville House
- accessible, central location
- cost effective
- effective 31st October
 Birmingham Forward and Finance Birmingham
will co-locate from 4th November
- positions Business Birmingham as
central resource and point of contact
for potential and existing investors
C ommerc ial P artners Meeting
28 September 2011

5. New c orporate identities
Multiple brands Single brand
marketingbirmingham.com
C ommerc ial P artners Meeting
28 September 2011

6. T he B irmingham toolkit
Provides a framework and overarching guidance on
the positioning and portrayal of Birmingham’s identity
Objectives:
 To clarify Birmingham’s positioning
 To develop the ‘Team Birmingham’ approach
- partnership working
The Birmingham toolkit:
 Online asset management system containing:
- The Birmingham story
- Facts and statistics
- Birmingham assets(imagery, movies,
data)
C ommerc ial P artners Meeting
28 September 2011

7. B us ines s B irmingham
 1,100 jobs attracted to the region in FY11/12 to date
 Currently over 90 active leads within existing pipeline
 Equates to some 7,600 potential jobs over a 3 year period
 Pipeline includes investors from nearly 20 countries
 50/50 split of FDI/UK originated projects
 7 UK and International campaigns delivered in FY11/12
to date
 20 further campaigns planned for remainder FY11/12
marketingbirmingham.com
C ommerc ial P artners Meeting
28 September 2011

8. Meet B irmingham
 Liberal Democrats Conference 2011
- £12m economic impact
- 3,500 pieces of Birmingham related media
coverage
 Meet Birmingham Showcase 10/11 November
 Sales strategy aligned with inward investment target
sectors
 Recent successes
- IEEE Nanotechnology 2012
- LGG Communications Conference 2012
- Solar Power UK 2011
- National Housing Federation 2012 & 2013
marketingbirmingham.com
C ommerc ial P artners Meeting
28 September 2011

9. Vis it B irmingham
 Birmingham Food Fest
- 14th – 23rd October 2011
- 100+ restaurants
- 80+ partner events
 Christmas in Birmingham
- Largest campaign to date
 Supporting ‘Great Britain’ campaign
C ommerc ial P artners Meeting
28 September 2011

10. Mike Whitby
Leader
Birmingham City Council
marketingbirmingham.com

11. A ndy S treet
Chairman
Greater Birmingham & Solihull LEP
marketingbirmingham.com

12. Marketing Birmingham’s
Commercial Partners
Meeting
28th September 2011

13. Context
 Why I took on the role of Chair
 Opportunity of the LEP:
 Birmingham’s significant assets and drivers
 Enhanced by offer from Solihull, South Staffs and
N Worcs
 Mandate from Government to do things differently
and ‘proceed until apprehended’
 Partnership between the private and public
sectors

14. The LEP
 LEP Board consists of 17 members (9
business and 8 public sector)
 Inaugural Board meeting on 8 th June
 Key aims of the LEP:
 Increase GVA by 30% (£8.25bn) by 2020
 Create 100,000 private sector jobs by 2020
 Boost indigenous and inward investment
 Achieve global leadership in key sectors
 Build a world class workforce

15. Business Board Members
 Andy Street (Chair) – MD of John Lewis
 Steve Hollis (Deputy Chair) - Midlands Chairman, KPMG
 Rob Brown – Group MD, Roger Bullivant Limited
 Nick Bunker – President of Kraft Foods & Cadbury UK /Ire
 Brian Francis – Chairman and MD, Gestamp Tallent Auto
 Paul Heaven – Owner - Blue Sky Corporate Finance
 David Kaye – Formerly MD, National Express
 Wade Lyn – MD, Island Delights
 Alan Volkaerts - Operations Director, Jaguar Land Rover
 Prof David Eastwood, VC Uni of Bham - HE/FE Rep

16. Emerging Strategy
 LEP to be a world-class city region
 Built around strategic economic assets and
opportunities
 Need to be bold and game changing
 Long-term agenda with short and medium term
objectives
 Focus on a small number of key priorities
 Play to strengths of private and public sectors
 Framework based on: Business; People; Place

17. Strategy for Growth
Making it happen…
Business Place People
Business led Local Authority led Employment and Skills
Board
 Business support  Birmingham – a global city of  Linking education and
 Access to finance choice business
 Inward investment  Solihull – economic growth  Higher level skills
driver  Low skills and economic
Region – complementary inactivity
strengths  Young people
 Apprenticeships

18. Business
 Supporting all business but playing to
sectoral strengths e.g.
 Advanced manufacturing, especially automotive
 Life sciences
 Creative and Digital industries
 Addressing fragmented business support
 Improving access to business support
 Improving access to finance
 The branding of the city region for inward
investment

19. People
 Business–led LEP Employment and Skills Board to
set strategic agenda
 Work with providers to shape delivery
 Six agreed priorities:
 Employer / demand led approach to skills offer - courses,
qualifications and curriculum
 Engage with schools & young people early
 Provide right careers advice
 Core employability skills
 Focus on higher level skills and apprenticeships
 A shared understanding of skills needs

20. Place
 Creation of an ambitious spatial framework
 High profile, iconic developments
 Connectivity
 Full support for High Speed 2
 Highway investment e.g. A45 Improvements
(successful RGF 1 bid)
 Supporting the airport extension
 Leading edge digital connectivity
 Creating a ‘business-friendly’ planning service

21. Enterprise Zone
Outcomes by 2025
 Over 700,000 sq metres of new floorspace
 Focus on professional and financial services,
digital media, ICT and creative industries
 Up to 40,000 jobs
 £2.8 billion to the economy in GVA once the
above growth is delivered
 Business rate uplift of up to £70 million p.a.
 Available for investment across the LEP

22. Delivering the Strategy
 Strategy will only be as good as the delivery
mechanisms supporting it
 Need to harness strengths of private and
public sectors
 Seeking input and ideas
 Role of Marketing Birmingham

23. Conclusion
 We must be game changing
 Real opportunity to rebalance the economy
 We have the ambition and the scale (geographically,
population and economic activity) to drive growth
 Strong relationship between business and the public
sector is key
 Business needs to fully engage with one voice
 Cross-LEP co-ordination is vital

24. Ques tions &
ans wers