Commercial partners presentation 20.04.12

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Commercial partners presentation 20.04.12

  1. 1. Commercial Partners Meeting 20 April 2012 marketingbirmingham.com
  2. 2. Agenda1. Operational update Neil Rami Chief Executive, Marketing Birmingham2. The UK Aviation Strategy Paul Kehoe Chief Executive, Birmingham Airport Chairman, Marketing Birmingham3. Questions
  3. 3. Operational update Neil RamiChief Executive, Marketing Birmingham
  4. 4. Performance 2011/12 1000 900  2011/12 target - 1250 jobs 800  2011/12 actual - 2187 jobs 700 917 600 500 400 300 380 370 200 300 100 120 100 0marketingbirmingham.com
  5. 5. Geographic markets based on current live non UK prospects and projectsmarketingbirmingham.com
  6. 6. Successful projects 2011/12 Creating 2,187 jobsmarketingbirmingham.com
  7. 7. Targeted approachAimIdentify economic sectors / sub sectors that BusinessBirmingham should target as potential sources ofbusiness investment into the city and GreaterBirmingham & Solihull LEP (GB&S LEP)WhyA targeted approach, matching global investmentopportunities with Birmingham and the GB&S LEP’sbusiness offer, helps Business Birmingham to: target its resources more effectively focus on those areas that give the city and GB&S LEP area a competitive advantage over its competitors worldwide
  8. 8. Looking to the future Current sectors were tested on three grounds:  Do forecasts suggest that these sectors will remain the key investment sectors?  Do priorities originally developed for Birmingham also apply to the wider LEP?  Any other priorities which offer opportunities? Current sectors Business, Professional and Financial Services Information and Communication Technologies Advanced Engineering Life Sciences
  9. 9. OutcomesSector / Sub-sector Opportunity Global UK LEP Value for RankingCluster / Function demand offer offer local economyAdvanced Auto- Immediate:engineering motive Auto manufacturing supply chain Longer term: Low Carbon vehicleAdvanced Aero- Aerospaceengineering space manufacturing supply chainBus, fin & Financial Back-office /prof services shared servicesservices –cost reduction while retaining links to HQBus, fin & Business UK/Regionalprof and prof HQservices servicesLogistics & Logistics & Major deliverydistribution distribution hubs
  10. 10. Sources of investment Economic impact (short to medium term) Higher Built to last Global powerhouse Financial Business & services professionalopportunities (current & future) services Adv Eng Supply chain (Auto) Source of investment Indigenous Food & drink ICT Inward Logistics Medtech Low carbon Digital media technologies Auto software/ electronics Bio-pharma research Creating the buzz Quality over quantity Lower Source: PA analysis
  11. 11. FDI Magazine European cities and regions of the future 1 Edinburgh UK 2 Glasgow UK 3 Amsterdam Netherlands 4 Oslo Norway 5 Helsinki Finland 6 Frankfurt Germany 7 Birmingham UK 8 Rotterdam Netherlands 9 Leipzig Germany 10 Gothenburgh Swedenmarketingbirmingham.com
  12. 12. 1.Free of charge Business and visitor economy  Part .of Marketing 1 Free of charge Birmingham, the city’s strategic marketing Business and visitor economy partnership 2. Value added analysis  Provides a comprehensive Detailed reports, maps and briefings package of research based services  Works as a strategic 3. Bespoke partner to deliver consultancy intelligence to inform service business decisionsmarketingbirmingham.com
  13. 13. Benefits  Proprietary data and intelligence - Sourcing and analysing official statistics and secondary intelligence - Utilising value added tools - Primary research methods  Network of experts  Well established track recordmarketingbirmingham.com
  14. 14. Track recordmarketingbirmingham.com
  15. 15. Policy Marketing Birmingham is playing a key role in shaping the policies that will affect Birmingham in the years to come.  Economic strategy - working with GBS LEP to develop priorities  Skills agenda - working with partners on the region’s skills needs as part of the economic strategy  Transport - helping to promote the case for HS2 and Birmingham Airport as a credible alternative to further expansion in the South East  Creative City - working with partners to boost the city’s position as a creative hub  Acting as a strategic link - bringing together the region’s economic priorities with the government’s policy agendamarketingbirmingham.com
  16. 16. Media profile  Generated over £15 million of media coverage  Coverage in national and international media; The New York Times, The Economic Times of India and CNN  The media is helping to shape a new view of Birmingham: “…With an only-in-Britain tapestry of vividly multiethnic neighbourhoods, a post-industrial urbanity that’s gentrifying before your eyes and a food scene that can’t be ignored, Birmingham is no longer simply flyover country. Welcome to England’s heartland metropolis: big-shouldered, friendly and fun.”marketingbirmingham.com
  17. 17. Media coverage
  18. 18. Visitor economy 2012/13 plan
  19. 19. 2012 activity  International Confex  Association event, March, Brussels  IMEX, May, Frankfurt  ICCA Association Seminar, May, Frankfurt  Association Congress, July, Liverpool  Square Meal, September, London  Ambassador programme
  20. 20. Pipeline and confirmed 18 live bids, collective value of 70,000 bed nights Recent major event wins: - IEEE Nanotechnology, 500 delegates, 3 days, August 2012 - International scientific association, 2,000 delegates, 4 days, September 2015 - New digital event x 200 delegates, 2 days, September 2012 - British American Business Council, 300 delegates, 3 days, May 2013
  21. 21. 2012 themes Culture Food Summer Christmas Digital Trade
  22. 22. International marketing  Partnership with Birmingham Airport  International activity - China - India  Route development
  23. 23. Summer 2012 Sport, attractions, heritage Olympic spotlight moments - Torch relay - London 2012 Festival - Live sites - Jamaica Village - Civic receptions - Jamaica Farewell Diamond Jubilee and Pride 20.12% GREAT campaign
  24. 24. Get involved Marketing Birmingham provides opportunities for Commercial Partners:  Site selector event  US Roadshow 2013 – EZ promotion  International events calendar  Digital gaming conference  Regional Observatory  Foodfest  20.12% campaign  Christmas campaign  Meet Birmingham Showcasemarketingbirmingham.com
  25. 25. The UK Aviation Strategy Paul Kehoe CEO, Birmingham Airport Chairman, Marketing Birmingham
  26. 26. Paul Kehoe, Chief Executive Officer
  27. 27. The opportunity 30
  28. 28. The project - runway extension 31
  29. 29.
  30. 30. Runway Extension 2014Extended to 3,000m Extends capability to US West Coast, South America, South East Asia and China
  31. 31. Our key messages:Capacity Double passenger numbers today, triple tomorrow, quadruple thereafterConnectivity Britain’s best connected airportGrowth Best option for immediate growth
  32. 32. Questions & answers

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