commen on thoese 2 1- Richard Lennon     After reviewing the article “First the Flood, Now the Fight” multiple times, I was unable to find clearly defined examples of horizontal or vertical integration in the article based off the definitions and examples we learned in the assigned video.  Horizontal integration is when a company or organization acquires a similar company or organization in the same industry or field.  The closest example to horizontal integration in the article occurred after the storm when FEMA oversaw and managed around 700 contractors and employees during the recovery process.  Vertical integration is when a company or organization acquires a company that operates either before or after the acquiring company or organization in the production process.  There was no clear demonstration of vertical integration that I found in this article. Inter-organizational coordination after Katrina was poor and inconsistent at best.  It was stated in the article that “current and former officials at all levels blame FEMA workers' inexperience with eligibility rules, weaknesses in U.S. disaster laws and inconsistent treatment by Congress for much of the wrangling”.  I think the biggest problem was that the destruction that Katrina caused was so geographically widespread, that FEMA had to divide their personnel and resources up amongst a much larger area then originally planned for.  Spreading their personnel out like this to cover a larger area is where I believe a lot of the problems happened, because it then forced them to have less experienced personnel operate in roles/capacities that they would otherwise not normally operate in because they were the only available resources at the time.  This could have been one of the causes for the repeated disputes amongst local governments and FEMA representatives due to the improper interpretation of rules and disaster laws by FEMA representatives.    Horizontal recovery is something that I believe we in Emergency Management will revisit on many occasions.  A form of temporary horizontal integration is something that occurs during most disaster recoveries.  After a disaster, FEMA or a local emergency management agency usually takes over coordinating and leading the recovery effort.  During this time, they also take control of available rescue and recovery organizations to use in whatever way to carry out the organization’s goal and overall mission.  This is different than the corporate world where a company is taken over forever, whereas in the disaster recovery setting it is appropriate for this to occur on a temporary basis 2-Doug Harper     Not having any formal education in Business Administration, but having an understanding of macro and micro economics to be honest I had heard of vertical and horizontal integration as it relates to business. Saying that the video presented really did a great job of "dumbing it down", and did make it easier for me to understand. Taking t ...

1. commen on thoese 2
1- Richard Lennon
After reviewing the article “First the Flood, Now the Fight”
multiple times, I was unable to find clearly defined examples of
horizontal or vertical integration in the article based off the
definitions and examples we learned in the assigned video.
Horizontal integration is when a company or organization
acquires a similar company or organization in the same industry
or field. The closest example to horizontal integration in the
article occurred after the storm when FEMA oversaw and
managed around 700 contractors and employees during the
recovery process. Vertical integration is when a company or
organization acquires a company that operates either before or
after the acquiring company or organization in the production
process. There was no clear demonstration of vertical
integration that I found in this article.
Inter-organizational coordination after Katrina was poor and
inconsistent at best. It was stated in the article that “current
and former officials at all levels blame FEMA workers'
inexperience with eligibility rules, weaknesses in U.S. disaster
laws and inconsistent treatment by Congress for much of the
wrangling”. I think the biggest problem was that the
destruction that Katrina caused was so geographically
widespread, that FEMA had to divide their personnel and
resources up amongst a much larger area then originally planned
for. Spreading their personnel out like this to cover a larger

2. area is where I believe a lot of the problems happened, because
it then forced them to have less experienced personnel operate
in roles/capacities that they would otherwise not normally
operate in because they were the only available resources at the
time. This could have been one of the causes for the repeated
disputes amongst local governments and FEMA representatives
due to the improper interpretation of rules and disaster laws by
FEMA representatives.
Horizontal recovery is something that I believe we in
Emergency Management will revisit on many occasions. A
form of temporary horizontal integration is something that
occurs during most disaster recoveries. After a disaster, FEMA
or a local emergency management agency usually takes over
coordinating and leading the recovery effort. During this time,
they also take control of available rescue and recovery
organizations to use in whatever way to carry out the
organization’s goal and overall mission. This is different than
the corporate world where a company is taken over forever,
whereas in the disaster recovery setting it is appropriate for this
to occur on a temporary basis
2-Doug Harper
Not having any formal education in Business Administration,
but having an understanding of macro and micro economics to
be honest I had heard of vertical and horizontal integration as it
relates to business. Saying that the video presented really did a
great job of "dumbing it down", and did make it easier for me to

3. understand. Taking the same concept and applying it to
Emergency Management I tried to explain it to myself in simple
terms. I came up with my definition(s) and my response below:
(1) Vertical integration: How a community interacts with the
different levels of government. Basically local/municipal
government officials deal with the state/province, then with the
federal government. Each of the three levels of government
communicates with each other. Much like in the fire service
when Fire gets together with our EMS partners, and the PD we
use the term "Unified Command". The system works during an
emergency as each agency sends a senior representative or the
specialized staff (think of a Haz-mat call, you would want the
Haz techs to be present during the meeting). We collectively
determine a strategy, then devise the tactics to respond to the
incident at hand. Depending on nature of the call, the lead
agency is defined by the type of call. For example PD would be
the lead for a bomb call, or report of possible terrorism event
and use of say sarin gas. For a school bus overturned with mass
casualties it may indeed be EMS, and for say a fire at a petrol
facility Fire would be the lead. The take away is each agency
plays a key role. Much like each level of government will have
a part to play during a disaster.
To bring the above into context of the 1993 Midwest floods the
level of vertical integration was great. Extreme I may say, This
event was across 534 counties across 9 states and required
$4.2B of direct federal aid. Also to be noted was the successful
federal buyout program to remove families from rebuilding on
the floodplain (this was studied in prior EMGT 6603). The
States had a direct role as well as was seen as Missouri took up
this program and had successful results. The Missouri State

4. Emergency Management Agency (SEMA) played a direct role in
administering the program for the residents of Missouri. This
once again shows vertical integration in regards to EM.
As for strengths and weaknesses I see the idea of "turf wars"
being the largest hindrance and EM Managers must be cognative
of and deal with as soon as they become aware of a
dysfunctional arrangement beginning to take hold. On the other
hand if an "expert" is needed, I feel confident within the
vertical integration model one will be found whether from the
state/province or federal government. Think of mutual aid
extreme.
To strengthen and build on a best practice system, to make the
response better once again I feel relationship building 101. Not
during an event, but prior to a disaster the local EM Managers
need to communicate, attend professional symposiums, visit,
call, and provide periodic updates as to the happenings of their
local community with state/provincial and federal persons who
would be called upon during an event. In other words pre-
planning by being able to know not just how to do something,
but who will we call.
(2) Horizontal integration: How the community interacts with
the additional resources available to them during the recovery
phase (short term and long term). I think of groups/agencies
such as The Red Cross, Salvation Army, local community
groups whether informal (think convergent groups) or groups
such as The Rotary Club or The Kinsmen Club (Canada), faith
based groups, local BIA's (Business Improvement
Associations), local Ratepayer groups (if the entire community
is completely destroyed such as from a wild fire or tornado this
may not be practical) to name a few. This type of integration I

5. think of as everyone is a "partner" and brings something to the
table and are to be treated as equals.
As for horizontal integration I turn to the American Red Cross.
I do so as many groups I am sure played a role but from this
exert from my research shows the response was admirable:
Since 1992, the American Red Cross (ARC) has recruited social
workers and other mental health professionals to serve in the
Disaster Mental Health (DMH) program, and the National
Association of Social Workers (NASW) has partnered with them
to support recruitment. In the aftermath of disasters, DMH
volunteers support co-workers, survivors, and relief partners
with identification of mental health needs (psychological
triage), promotion of resilience and coping skills (psychological
first aid, psychoeducation, public health messaging, and
consultation), and targeted interventions (referrals, crisis
intervention, casualty support, and advocacy)
(http://www.socialworker.com/extras/social-work-month-
2017/american-red-cross-expands-eligibility-for-disaster-
mental-health-progra/). I found it ironic as one of our
classmates in a Discussion paper talked about sending mental
health care workers to a disaster scene during the PDA phase. It
appears the ARC has a formal plan already in place with their
DMH program. They were sent in during the 1993 floods.What
an example of horizontal integration indeed.
The one issue when dealing with horizontal integration is the
EM Manager must maintain oversight still. Think of having a
strong IC (Incident Commander) in place. The IC makes the
decisions, but goes to his/her resources and develops an
effective IAP (Incident Action Plan). The resources in this case
are our partners within the community (and of course the people
themselves). On the opposite side of the spectrum, when you
work with other community partners they feel they have a direct

6. input into the decision making. Bring key players to the
table/game and engage them, and the results will pay dividends
I feel.
To conclude EM Managers will use both concepts during
recovery of vertical and horizontal integration. We need to work
with locals and all the way up to federal and even international
agencies. Think of having a "Rolodex" at your finger tips when
needed, vs going to Google or worse the Governments "phone
book" on who you are going to call. In other words pre-planning
by being able to know not just how to do something, but who
will we call.
1.Characterize the level of horizontal and vertical integration
observed, including their effect on specific outcomes.
2.Strengths and weaknesses in inter-organizational coordination
should be described.
3.What could be done to strengthen inter-organizational
coordination, both vertically and horizontally, based on the
information obtained from lectures and assigned readings.
4.Summarize how vertical and horizontal integration may
impact other topics discussed up to this point in the course that
were not addressed in the case study provided.