The document discusses providing guidance to young professionals in Chicago on career resources and networking opportunities as they are overwhelmed by information overload. It profiles three case studies of Chicago residents with different levels of media usage - a light user who gets most news from TV, an average user who uses LinkedIn and Twitter in addition to online newspapers, and a heavy user who spends over 40 hours per week on their computer. The document also provides demographic information about Chicago's large young professional population that it aims to serve.