This document discusses how to create a positive company culture. It notes that 64% of employees do not feel they have a strong work culture. It then provides examples of companies with positive cultures like Southwest Airlines, Twitter, and Adobe. Southwest empowers employees and fosters teamwork. Twitter focuses on teamwork and values employees. Adobe trusts employees and encourages creativity. The document concludes positive cultures communicate well, set goals, show gratitude, and empower employees through compensation and trust.

1. How to create a posi-ve
Company Culture
by Amy Standage

2. As a result, 64% of all employees do not feel they have a strong work culture
and unhappy employees take fiBeen more sick days each year than the
average worker

3. How do you create a posi-ve company culture?

4. How do you create a posi-ve company culture?
Start with the basics.

5. “Culture is how organiza-ons
‘do things’.”
-Robbie Katanga

6. Culture is consistent, observable
paMerns of behavior in organiza-ons.
Aristotle said, “We are what we
repeatedly do.”

7. For example, Southwest Airlines:
Airlines are oBen hot-spots for dissa-sfied employees, and
therefore dissa-sfied customers. Southwest Airlines goes against
those trends by communica-ng their goals and vision. They
create a unified team with a common purpose.

8. Southwest gives employees “permission” do a liMle
more to make customers happy. Employees feel
empowered and help one another meet the vision of
the company.

9. “In large part, culture is a
product of compensa-on.”
— Alec Havers-ck

10. Second example, TwiMer:
Employees of TwiMer have rooBop mee-ngs and a focus
on team-work. They also get free meals at the San
Francisco headquarters and some even have free yoga
classes and extra -me off.

11. TwiMer’s employees love working with
their talented team members. They feel
valued and part of a greater purpose.

12. “Organiza-onal culture is
civiliza-on in the workplace.”
— Alan Adler

13. Final Example, Adobe:
Adobe is a company that challenges its employees and
gives extra trust to their decision making skills and avoids
micro-managing. They encourage crea-vity.

14. “PuZng trust in your employees goes a long way towards
posi-ve company culture, because trust leads to independent
employees who help your company grow.”
- hMp://www.entrepreneur.com/ar-cle/249174
Charles Geschke and John Warnock, founders of Adobe

15. More ideas:

16. Review:
1. “You are what you do.” Authorize
employees to do good.
2. “Compensate.” Create a posi-ve, crea-ve
working environment.
3. “Civilize the workplace.” Trust employees
to get the job done.
4. Communicate.
5. Create SMART goals.
6. Show gra-tude

17. Informa-on gathered from the following websites:
hMp://www.fastcompany.com/3020929/leadership-now/80-of-companies-
dont-care-about-company-culture-do-you
hMp://www.stackhands.com/blog/company-culture/company-culture-
sta-s-cs/
hMps://hbr.org/2013/05/what-is-organiza-onal-culture
hMp://www.entrepreneur.com/ar-cle/249174
hMps://www.youtube.com/watch?v=MfgD3ath4z0