2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
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Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
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Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Comics aboutjournalistscatalogingproject knight
1. Sturdy Knight
Dr. Jian Qin
IST 616 – Information Resources: Organization & Access
April 28, 2014
Comics About Journalists Cataloging Project
I chose to create this catalog for a couple of reasons. One is pure expediency: I happen to own
all of these comic books already and have read each several times, which makes for easy reference and
subject analysis. The other is that comics and graphic novels are interesting to catalog. They get their
own content tag in MARC field 008 (6), and they are most often created by teams of co-creators rather
than a single author. They can be either entirely self-contained works, or parts of a series. And of
course they can cover just as wide a range of subject headings as any other form of literature.
The journalist angle I chose because I have always wanted to create a collection like this. There
are a surprising number of comics and graphic novels that deal with journalists or media figures as
primary characters, though not as many of them are superheroes as people seem to think. I personally
think that, just as all superheroes are, to an extent, reflections of Superman, so too all fictional comics
journalists are reflections of Clark Kent. One of these days I will actually get around to building this
collection.
Below are sample MARC records for four different comics. These records were retrieved from
library catalogs found through WorldCat search; the original source is listed at the top of each record.
Changes are highlighted, and explained in detail below each record.
2. Item: Transmetropolitan: Back on the Street by Warren Ellis
Original MARC Source: SUNY ECC
001 ERI01-000140288
003 OCoLC
005 20100106084112.0
008 980613s1998 nyua 6 000 0 eng d
010 |a 98188280
020 |a 9781401220846
035 |a (OCoLC)39282645
049 |a YJLN
050 00 |a PN6728.T68 |b E453 1998
100 1 |a Ellis, Warren.
245 10
|a Transmetropolitan : |b back on the street / |c Warren Ellis, writer ; Darick Robertson,
penciller ; Keith Aiken, Jerome K. Moore, Ray Kryssing, Dick Giordano, inkers ; Nathan
Eyring, color and separations ; Clem Robins, letterer
246 30 |a Back on the street
260 |a New York, NY : |b DC Comics, |c c1998.
500 Originally published in magazine form as Transmetropolitan #1-3
650 0 |a Science fiction |v Comic books, strips, etc.
655 07 |a Science fiction |v Comic books, strips, etc.. |2 lcsh
650 0 |a Aliens |v Comic books, strips, etc.
650 0 |a Journalism |v Comic books, strips, etc.
655 0 |a Graphic novels. |2 lcsh
700 1 |a Robertson, Darick.
994 |a C0 |b YJL
Starting off with something familiar. I worked with a different volume of this series for one of
the earlier skill workshops, so I already knew what to look for in the record.
Changes made:
– Added field 003 – LOC MARC Authority guidelines indicate that if field 001 (Control Number)
exists, field 003 (Control Number Identifier) should also exist
– Added Content tag 6 (Comics/graphic novels) to field 008
– Filled in additional credits in field 245; original record simply stated 'et al...' which is really just
lazy.
– Added field 500 (general description) to clarify relation of this manifestation to original work.
– Added field 655 (index term – genre/form) to describe medium/content more fully.
This was not a great record to begin with. Though there was no inaccurate information included,
there were several omissions, including the names of contributors credited on the title page of the work
and, more glaringly, the fact that this is, in fact, a comic book, which was mentioned secondarily in
field 650 but not made sufficiently clear. On the other hand, this was the only record which included a
Journalism tag in field 650.
3. Item: Daytripper, by Fabio Moon and Gabriel Ba
Original MARC Source: Colgate University
001 644663457
003 OCoLC
005 20120118153848.0
008 101119s2011 nyua 6 000 1 eng
010 2010941519
020 9781401229696 (pbk.)
020 1401229697 (pbk.)
035 (OCoLC)644663457
040 DLC|cDLC|dBTCTA|dYDXCP|dSDE|dNTD|dORX|dCDX|dWAU|dLKRBL
042 pcc
043 s-bl---
049 VVCM
050 00 PN6790.B63|bM66 2011
100 1 Moon, Fábio
245 10 Daytripper /|c Fábio Moon & Gabriel Bá ; with coloring by
Dave Stewart ; lettering by Sean Konot ; [introduction by
Craig Thompson]
260 New York :|b DC Comics,|cc2011
300 247 p. :|b chiefly col. ill. ;|c26 cm
500 "Originally published in single magazine form as
Daytripper 1-10"--T.p. verso
520 Presents key moments in the life of Brás de Oliva Domingos,
a Brazilian writer and sometime journalist, and the son
of a prominent author, as if each episode would turn out
to be the day in which he was about to die
650 0 |a Authors |v Comic books, strips, etc
650 0 |a Journalism |v Comic books, strips, etc
650 0 |a Mortality |v Comic books, strips, etc
650 0 |a Fathers and sons |v Comic books, strips, etc
651 0 |a Brazil |v Comic books, strips, etc
655 0 Graphic novels|zUnited States
655 0 Graphic novels |z Brazil |2 lcsh
700 1 Bá, Gabriel
700 1 Stewart, Dave
700 1 Konot, Sean
I had some formatting problems with this one; couldn't get it to display as a table like the others.
Sorry. This record reveals one of the major drawbacks of the MARC requirements: the need to pick a
single primary author/responsible party. The book was a collaboration between brothers Fabio Moon
and Gabriel Ba, who take equal credit, but Moon is listed in field 100 alone, and Ba is relegated to field
700 along with the colorist and letterer.
Changes made:
– Added subfield marker |a to all instances of field 650-651.
– Added field 650 |a Journalism. The main character is an obituary writer for a major newspaper,
and a key theme in the middle of the book is the power of accurate reporting to heal from
tragedy.
– Removed field: 651 0 |a Graphic novels |z United States; neither the creators nor the content of
the work have any strong relationship with the United States.
All in all this was a good record. The only problems were subfield |a missing from a few subject
fields, and the inaccurate but not especially misleading tag indicating a relation to the United States.
4. Item: DMZ: On the Ground, by Brian Wood
Original MARC Source: Amherst College
005 20110223092336.0
008 070928s2006 nyua 6 000 0 eng d
020 |a 9781417784554
020 |a 1401210627 (v. 1. : pbk.)
024 |a 9781401210625 (v. 1. : pbk.)
035 |a (OCoLC)ocn176889467
040 |a BTCTA |c BTCTA |d BAKER |d SOM |d VUE |d AMH
050 14 |a PN6728.D563 |b W66 2006
090 |a PN6727.W594 |b D58 2006 v.1
100 1 |a Wood, Brian.
245 10
|a DMZ. |n 1, |p On the ground / |c Brian Wood, writer ; Riccardo Burchielli, Brian Wood,
artists ; Jeromy Cox, colorist ; Jared K. Fletcher, letterer ; Brian Wood, original series covers.
246 30 |a On the ground
260 |a New York : |b Vertigo, |c c2006.
300 |a 126 p. : |b ill. (chiefly col.), map ; |c 26 cm.
490 1 |a DMZ ; |v 1
500 |a Volume number from book spine.
500 |a "Originally published in single magazine form as DMZ 1-5."--T.p. verso.
500 |a DMZ created by Brian Wood and Riccardo Burchielli.
521 |a Suggested for mature readers.
520 0
|a A second civil war is being fought across America and photojournalist Matty Roth finds
himself in Manhattan, in the middle of a standoff between the government and anti-
establishment militias.
650 0 |a Journalism |z Manhattan (New York, N.Y.) |v Comic books, strips, etc.
650 0 |a Journalism—Political aspects—United States |v Comic books, strips, etc.
650 0 |a Imaginary wars and battles |v Comic books, strips, etc.
650 0 |a Militia movements |z United States |v Comic books, strips, etc.
650 0 |a Dystopias |v Comic books, strips, etc.
655 0 |a Graphic novels. |2 lcsh
700 1 |a Burchielli, Riccardo.
700 1 |a Cox, Jeromy.
700 1 |a Fletcher, Jared K.
830 0 |a DMZ (Series : Trade publication) |v 1.
994 |a C0 |b AMH
This is another one that is part of a series. Originally had 4 separate entries for field 020, which
I found somewhat confusing.
Changes made:
– Deleted field 020; field contained the ISBN of the complete anthology, whereas this
manifestation is vol. 1 of the serialized version.
– Altered field 020 containing EAN number to field 024. OCLC guidelines indicate that either is
acceptable; I find this option more clear as it eliminates possible confusion regarding the ISBN.
– Added field 650 |a Journalism |z Manhattan. The work is about a journalist very specifically
working in and around Manhattan island; it felt appropriate to include the geographic tag.
5. – Added field 650 |a Journalism—Political aspects—United States. The work is more concerned
with the political role of reporters and media than with the profession itself. Subject heading
from LCSH database.
– Added subfield |2lcsh to field 655. OCLC guidelines indicate that source indicator subfield is
required in field 655.
Apart from the multiple ISBN fields (one of which was not appropriate to this manifestation),
this record was perfectly usable. The two subject fields I added reflect important aspects of the
overarching themes and setting of the work, but the fields that already existed do an adequate job of
describing the surface elements.
6. Item: Superman: Birthright, by Mark Waid
Original MARC Source: SUNY Geneseo
001 000411338
003 OcoLC
005 20060825123452.0
008 051222s2004 nyua 6 000 c eng
010 |a 2005284647
015 |a GBA524479 |2 bnb
016 7 |a 013128359 |2 Uk
020 |a 1401202519 (hardcover)
020 |a 1401202527 (softcover)
020 |a 1845760131 (pbk.)
035 |a (OCoLC)58831230
040 |a DLC |c DLC |d UKM |d BAKER |d YGM
042 |a pcc
049 |a YGMY
050 00 |a PN6728.S9 |b W35 2004
082 00 |a 741.5/973 |2 22
092 |a 741.5 |b W142su
100 1 |a Waid, Mark.
245 10
|a Superman: birthright / |c Mark Waid, writer ; Leinil Francis Yu, penciller ; Gerry Alanguilan,
inker ; Dave McCaig, colorist ; Comicraft, letterer ; Leinil Francis Yu & Gerry Alanguilan,
original series covers ; Superman created by Jerry Siegel & Joe Schuster.
260 |a New York : |b DC Comics, |c c2004.
300 |a 287 p. : |b chiefly ill. (chiefly col.) ; |c 27 cm.
500 |a Originally published in single magazine form as Superman: birthright 1-12.
500 |a ALA Best Books for Young Adults, 2006.
521 2 |a Suggested grades: Adult/High school.
650 1 |a Cartoons and comics.
650 0 |a Journalism |v Comic books, strips, etc.
650 0 |a Superman (Fictitious character) |v Comic books, strips, etc.
655 7 |a Science fiction comic books, strips, etc. |2 gsafd
655 7 |a Graphic novels. |2 lcsh
700 1 |a Yu, Leinil Francis.
962 |a Juvenile/YA Col.
962 |a young adult book
994 |a C0 |b YGM
938 |a Baker & Taylor |b BKTY |c 29.95 |d 22.46 |i 1401202519 |n 0006089773 |s active
938 |a Baker & Taylor |b BKTY |c 19.99 |d 14.99 |i 1401202527 |n 0006296403 |s active
7. You didn't really think we'd get through a catalog of fictional comic book journalists without
including Clark Kent, did you? This record is the most thorough of all the ones that I found, though not
entirely without flaws.
Changes made:
– Added field 003 – LOC MARC Authority guidelines indicate that if field 001 (Control Number)
exists, field 003 (Control Number Identifier) should also exist
– Added Content tag 6 (Comics/graphic novels) to field 008
– Deleted field 246 |a Birthright. Although 'Birthright' appears like a subtitle, it would be difficult
to identify the work using just the supertitle 'Superman,' as there are many works with that
supertitle. 'Birthright' is an inextricable part of this work's title, and to list it as a subtitle is I
think misleading.
– Added field 650 0 |a Journalism. This work is less directly about journalists/journalism than the
others used in this project, but it does extensively explore Clark Kent's career as a reporter
before adopting the Superman identity, and his early days working at the Daily Planet.
This, I think, was the best record of the ones that I used in this project. Not only because it is
extremely thorough, but because all of the optional fields that are included (such as 500 and 962)
suggest a familiarity with the work and accurately reflect it. The one quarrel I had was with the
decision to list 'Birthright' in field 246 as a subtitle, which as I said I find slightly misleading, though I
cannot argue that it is anything other than strictly accurate.
8. Cataloging Policy for Further Works:
– Contributors
– Primary writer entered into field 100
– All contributors credited on title page of print work should be listed under field 245,
together with role credited
– In the case of collections of previously serialized works, only contributors who participate
in every installment included should be added under field 700
– Subject Content
– Items are eligible for inclusion in this collection if they meet the following criteria:
– Are comics or graphic novel items (008 Cont 6)
– A primary character is a professional journalist, photojournalist, reporter, essayist, or
other media worker, or aspires to be one.
– If multiple manifestations of a work exist, preference will be given to the manifestation with
the earliest copyright date. The exception to this is serialized magazines, which will be
cataloged in collected volumes whenever possible.
– Authority Names
– In general, if any part of a work's title is also an LOC authority name, that part of the title is
considered too vague to stand alone as an identifier of the work. Subtitles, supertitles, or
other parts of the title will be considered as integral to proper cataloging, and will not be
listed separately in field 246 or elsewhere.
– Other Standards
– If the narrative content of a work, and in particular the requisite journalist character, is
clearly tied to a particular city, country, or region, the appropriate geographic subfield
should be included under field 650.
9. I chose the items to catalog for this project because, as I said, I am intimately familiar with all
of them, and wanted to explore that familiarity in a new way. Going through the MARC records from
different libraries, however, it quickly became apparent that not every cataloger has the luxury of
knowing the items they work with so thoroughly. I would bet that the cataloger at SUNY Geneseo has
read Superman: Birthright. I would also bet that the cataloger as SUNY ECC has not read
Transmetropolitan, or at least not thoroughly.
Some of the changes I made to the records represent errors on the part of the original catalogers.
Some do not – decisions like listing the ISBN of the anthologized version of DMZ as an alternate
ISBN, or listing 'Birthright' as a subtitle are technically correct based on OCLC and LOC guidelines. I
made those changes because I felt that despite their technical correctness they were somewhat
misleading. Being familiar with the works, I know that the anthologized DMZ contains enough extra
material not found in the serialized version that cross-listing the ISBN's might be more trouble than it's
worth. But I could only make that judgement call because I have that familiarity.
Initially, I found the MARC guidelines and templates we were working with needlessly
complex, packed with more optional fields than anyone could possibly want. Having spent some more
time with them, I'm beginning to see that those fields allow a greater array of personal experience and
expertise to come into play when a cataloger is creating a record. I am a comic book geek; I can add
additional metadata to comic book catalog records until the sun grows cold. Someone else who happens
to be passionate about geography, or sound recording technologies, has entire MARC fields to carefully
distinguish the geographical or aural qualities of an information object from others around it. LCSH
vocabulary lets a cataloger apply their precise knowledge of a field of study or body of work to the
records they create.
If cataloging were easy and unambiguous, it would be automated by now, and none of us would
be here. Though no cataloger can be expected to be intimately familiar with every item they record, the
more opportunities for expertise to show through, the better the records we will create.