This document discusses the importance of customer-oriented testing for digital products and apps. It notes that the mobile app market is extremely large but most people only use a small number of apps regularly. It then presents the company's services for crowdsourced testing, test automation, and feedback communities to help companies improve their apps and user experience based on direct input from customers. The goal is to help companies create better digital products by incorporating customer feedback throughout the design, development and testing process.

1. Customer orientated testing –
The key to great digital user experience
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2. 2
2005

3. 3
2013
2013

4. We are in
the mobile
era
4
➔ More than 100.000 Apps are released to the
Google Play Store per month
➔ > 3.000.000 Apps existing on the Google Play Store
➔ On average people use only 10 apps per day
and 30 per month
➔ App Zombies have taken over 90% of the App Store

5. We help to make good
products even better
5

6. We get you
more of this
6

7. And less of this
7

8. And here we
have a lot of
“this”
3.7
3.8
3.9
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4.1
4.2
4.3
4.4
Average iOS rating
Top 10 countries with the lowest average appstore
ratings worldwide
We won !!!
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9. We do this with
Crowdsourced Testing
v
v
v
v
v
v
9

10. We do this with
Crowdsourced TestingTest AutomationFeedback Communities
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11. We do this with
Crowdsourced TestingTest Automation
11

12. We work with great companies
12

13. From small to big
13

14. From A to Z
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15. We are made with in Berlin
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That’s us

16. Customer orientated testing
LO-Fi Prototype Hi-Fi Prototype Minimum Viable Product Beta Product ...
Design Thinking Agile Development & Lean UX
From user problem … … to user orientated solution
Create
Ideas, User Journeys
Define
Personas,
Empathy Map
Test
Lo-Fi Prototype
Measure
Testing
Measure
Testing
Measure
Testing
Continue
or another
round?
Discover
User Research,
Business Analysis
Learn Learn Learn
BuildBuildBuild
Measure
Testing
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17. Thank you