SlideShare a Scribd company logo
Come si innova
Massimo Canducci
Chief Innovation Officer
Gruppo Engineering
Massimo Canducci @mcanducci
Nome Cognome - Azienda
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
“the process of creating value from ideas”
(Joe Tidd & John Bessant)
Massimo Canducci @mcanducci
Creativity is not Innovation
Massimo Canducci @mcanducci
Value is not Innovation
Massimo Canducci @mcanducci
Nome Cognome - Azienda
The Process is Innovation
Massimo Canducci @mcanducci
Today revenues are made bytoday boring mainstream activities.
Tomorrow revenues will be made by today Innovation.
Massimo Canducci @mcanducci
Forbes
Nov 2007
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Obstacles to Innovation
Massimo Canducci @mcanducci
Obstacles to Innovation – Budget
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Obstacles to Innovation – Culture
Massimo Canducci @mcanducci
Obstacles to Innovation – Culture
Massimo Canducci @mcanducci
Obstacles to Innovation – Culture
Massimo Canducci @mcanducci
Obstacles to Innovation – Wrong People
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Some steps towards
Innovation
Massimo Canducci @mcanducci
1 – Inventions are not enough
Massimo Canducci @mcanducci
1 – Inventions are not enough
Massimo Canducci @mcanducci
2 - Innovate your Product
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
0,88 € / Kg 1,70 € / 150g
11,33 € / Kg
Massimo Canducci @mcanducci
3 – Improve your Business Model
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
4 – Work with enabling technologies
Massimo Canducci @mcanducci
5 – Define future technologies
Massimo Canducci @mcanducci
6 – Correctly understand technologies
Massimo Canducci @mcanducci
7 – Focus on process, not on “digital”
Massimo Canducci @mcanducci
8 – Find the excellence within you
Massimo Canducci @mcanducci
9 – Engage useful partnerships
Massimo Canducci @mcanducci
10 – Consider sustainability. First.
Massimo Canducci @mcanducci
11 – Think big and save life
Massimo Canducci @mcanducci
11 – Think big and help the Planet
Massimo Canducci @mcanducci
12 – Be more creative
Massimo Canducci @mcanducci
13 – Consider quality (in relationships too)
Massimo Canducci @mcanducci
Massimo Canducci @mcanducci
Who’s running around no-buildings in the desert?
Massimo Canducci @mcanducci
14 – Be aware
Massimo Canducci @mcanducci
15 – Consider security
Massimo Canducci @mcanducci
16 – Your client is your friend
Massimo Canducci @mcanducci
The best way to predict the future is to invent it.
(Alan Kay)
Massimo Canducci @mcanducci
The best way to predict the future is to invent it.
(Alan Kay)
Massimo Canducci @mcanducci
Come si innova
Massimo Canducci
Chief Innovation Officer
Gruppo Engineering
Massimo Canducci @mcanducci

More Related Content

Similar to Come si innova in grandi organizzazioni, PMI e startup.

Human Augmentation
Human AugmentationHuman Augmentation
Human Augmentation
Massimo Canducci
 
Future of banking
Future of bankingFuture of banking
Future of banking
Massimo Canducci
 
Introduction to Product Mgt Course
Introduction to Product Mgt CourseIntroduction to Product Mgt Course
Introduction to Product Mgt Course
Zishan A. Mohammad
 
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...
One Africa Network Webinar: Design Thinking and Innovation -  Staying Ahead o...One Africa Network Webinar: Design Thinking and Innovation -  Staying Ahead o...
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...
SSCG Consulting
 
A look at the Consumer in 2030
A look at the Consumer in 2030A look at the Consumer in 2030
A look at the Consumer in 2030
Massimo Canducci
 
Is focusing on quick results adversely affecting your long-term success?
Is focusing on quick results adverselyaffecting your long-term success?Is focusing on quick results adverselyaffecting your long-term success?
Is focusing on quick results adversely affecting your long-term success?
pslondon
 
Current web design trends
Current web design trendsCurrent web design trends
Current web design trends
Patrick McNeil
 
Innovation and Sustainability
Innovation and Sustainability Innovation and Sustainability
Innovation and Sustainability
Massimo Canducci
 
Berghs Design Management: Sustainable Innovation
Berghs Design Management: Sustainable InnovationBerghs Design Management: Sustainable Innovation
Berghs Design Management: Sustainable Innovation
PEOPLE PEOPLE
 
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
IÐAN fræðslusetur
 
Board Of Innovation - Plan C: iMade workshop duurzaam materiaalbeheer
Board Of Innovation - Plan C: iMade workshop duurzaam materiaalbeheerBoard Of Innovation - Plan C: iMade workshop duurzaam materiaalbeheer
Board Of Innovation - Plan C: iMade workshop duurzaam materiaalbeheer
Plan C Innovatienetwerk
 
Two Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business ModelsTwo Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business Models
Antony Upward
 
Design Thinking and the Facilitation Process
Design Thinking and the Facilitation ProcessDesign Thinking and the Facilitation Process
Design Thinking and the Facilitation Process
Patrick Glinski
 
Get Real - Innovate in the Future of Marketing
Get Real - Innovate in the Future of Marketing Get Real - Innovate in the Future of Marketing
Get Real - Innovate in the Future of Marketing
Ideas Collide Inc
 
The future of learning techniques and education
The future of learning techniques and educationThe future of learning techniques and education
The future of learning techniques and education
Massimo Canducci
 
SME Assembly 2016: Friday 25 November
SME Assembly 2016: Friday 25 NovemberSME Assembly 2016: Friday 25 November
SME Assembly 2016: Friday 25 November
GOPAcom
 
The Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your IdeaThe Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your Idea
Geoff McDonald
 
7 Critical Steps To Digitize Your Business
7 Critical Steps To Digitize Your Business7 Critical Steps To Digitize Your Business
7 Critical Steps To Digitize Your Business
Hector Del Castillo, CPM, CPMM
 
Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Bla...
Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Bla...Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Bla...
Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Bla...
Pedram Vahabi
 
Customer Discovery - Launchpad Week CDMX Fintech 2016
Customer Discovery - Launchpad Week CDMX Fintech 2016Customer Discovery - Launchpad Week CDMX Fintech 2016
Customer Discovery - Launchpad Week CDMX Fintech 2016
Claudio Cossio
 

Similar to Come si innova in grandi organizzazioni, PMI e startup. (20)

Human Augmentation
Human AugmentationHuman Augmentation
Human Augmentation
 
Future of banking
Future of bankingFuture of banking
Future of banking
 
Introduction to Product Mgt Course
Introduction to Product Mgt CourseIntroduction to Product Mgt Course
Introduction to Product Mgt Course
 
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...
One Africa Network Webinar: Design Thinking and Innovation -  Staying Ahead o...One Africa Network Webinar: Design Thinking and Innovation -  Staying Ahead o...
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...
 
A look at the Consumer in 2030
A look at the Consumer in 2030A look at the Consumer in 2030
A look at the Consumer in 2030
 
Is focusing on quick results adversely affecting your long-term success?
Is focusing on quick results adverselyaffecting your long-term success?Is focusing on quick results adverselyaffecting your long-term success?
Is focusing on quick results adversely affecting your long-term success?
 
Current web design trends
Current web design trendsCurrent web design trends
Current web design trends
 
Innovation and Sustainability
Innovation and Sustainability Innovation and Sustainability
Innovation and Sustainability
 
Berghs Design Management: Sustainable Innovation
Berghs Design Management: Sustainable InnovationBerghs Design Management: Sustainable Innovation
Berghs Design Management: Sustainable Innovation
 
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
2020 Starts Tomorrow - Future Skills Profiles in the Media Industry
 
Board Of Innovation - Plan C: iMade workshop duurzaam materiaalbeheer
Board Of Innovation - Plan C: iMade workshop duurzaam materiaalbeheerBoard Of Innovation - Plan C: iMade workshop duurzaam materiaalbeheer
Board Of Innovation - Plan C: iMade workshop duurzaam materiaalbeheer
 
Two Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business ModelsTwo Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business Models
 
Design Thinking and the Facilitation Process
Design Thinking and the Facilitation ProcessDesign Thinking and the Facilitation Process
Design Thinking and the Facilitation Process
 
Get Real - Innovate in the Future of Marketing
Get Real - Innovate in the Future of Marketing Get Real - Innovate in the Future of Marketing
Get Real - Innovate in the Future of Marketing
 
The future of learning techniques and education
The future of learning techniques and educationThe future of learning techniques and education
The future of learning techniques and education
 
SME Assembly 2016: Friday 25 November
SME Assembly 2016: Friday 25 NovemberSME Assembly 2016: Friday 25 November
SME Assembly 2016: Friday 25 November
 
The Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your IdeaThe Seven Keys to Marketing Your Idea
The Seven Keys to Marketing Your Idea
 
7 Critical Steps To Digitize Your Business
7 Critical Steps To Digitize Your Business7 Critical Steps To Digitize Your Business
7 Critical Steps To Digitize Your Business
 
Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Bla...
Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Bla...Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Bla...
Here's a 40 Million dollar opportunity. Don't screw up! Design thinking - Bla...
 
Customer Discovery - Launchpad Week CDMX Fintech 2016
Customer Discovery - Launchpad Week CDMX Fintech 2016Customer Discovery - Launchpad Week CDMX Fintech 2016
Customer Discovery - Launchpad Week CDMX Fintech 2016
 

More from Massimo Canducci

How Technologies will change the relationship with Human Resources
How Technologies will change the relationship with Human ResourcesHow Technologies will change the relationship with Human Resources
How Technologies will change the relationship with Human Resources
Massimo Canducci
 
Preparati al mondo che cambia
Preparati al mondo che cambiaPreparati al mondo che cambia
Preparati al mondo che cambia
Massimo Canducci
 
La nostra vita sarà soft e smart?
La nostra vita sarà soft e smart?La nostra vita sarà soft e smart?
La nostra vita sarà soft e smart?
Massimo Canducci
 
Come la Extended Reality cambierà le nostre vite
Come la Extended Reality cambierà le nostre viteCome la Extended Reality cambierà le nostre vite
Come la Extended Reality cambierà le nostre vite
Massimo Canducci
 
Vite Aumentate in Regione Lombardia
Vite Aumentate in Regione LombardiaVite Aumentate in Regione Lombardia
Vite Aumentate in Regione Lombardia
Massimo Canducci
 
Un nuovo equilibrio tra esseri umani e macchine.pdf
Un nuovo equilibrio tra esseri umani e macchine.pdfUn nuovo equilibrio tra esseri umani e macchine.pdf
Un nuovo equilibrio tra esseri umani e macchine.pdf
Massimo Canducci
 
Metaverso e dintorni
Metaverso e dintorniMetaverso e dintorni
Metaverso e dintorni
Massimo Canducci
 
Generare impatto con i dati del futuro
Generare impatto con i dati del futuroGenerare impatto con i dati del futuro
Generare impatto con i dati del futuro
Massimo Canducci
 
Vite aumentate - Le tecnologie e il futuro che ci aspetta
Vite aumentate - Le tecnologie e il futuro che ci aspettaVite aumentate - Le tecnologie e il futuro che ci aspetta
Vite aumentate - Le tecnologie e il futuro che ci aspetta
Massimo Canducci
 
Future Technologies and their role in building a new hospitality
Future Technologies and their role in building a new hospitalityFuture Technologies and their role in building a new hospitality
Future Technologies and their role in building a new hospitality
Massimo Canducci
 
Turismo Aumentato
Turismo AumentatoTurismo Aumentato
Turismo Aumentato
Massimo Canducci
 
Vite Aumentate - Come le Tecnologie del Futuro cambieranno le nostre Vite
Vite Aumentate - Come le Tecnologie del Futuro cambieranno le nostre ViteVite Aumentate - Come le Tecnologie del Futuro cambieranno le nostre Vite
Vite Aumentate - Come le Tecnologie del Futuro cambieranno le nostre Vite
Massimo Canducci
 
Il Futuro Parte da Te
Il Futuro Parte da TeIl Futuro Parte da Te
Il Futuro Parte da Te
Massimo Canducci
 
Innovare il #Futuro
Innovare il #Futuro Innovare il #Futuro
Innovare il #Futuro
Massimo Canducci
 
Presentation for Assintel Meeting
Presentation for Assintel MeetingPresentation for Assintel Meeting
Presentation for Assintel Meeting
Massimo Canducci
 
La Disruptive innovation al servizio della Internet Of People
La Disruptive innovation al servizio della Internet Of PeopleLa Disruptive innovation al servizio della Internet Of People
La Disruptive innovation al servizio della Internet Of People
Massimo Canducci
 
Fitman IoT Platform
Fitman IoT PlatformFitman IoT Platform
Fitman IoT Platform
Massimo Canducci
 

More from Massimo Canducci (17)

How Technologies will change the relationship with Human Resources
How Technologies will change the relationship with Human ResourcesHow Technologies will change the relationship with Human Resources
How Technologies will change the relationship with Human Resources
 
Preparati al mondo che cambia
Preparati al mondo che cambiaPreparati al mondo che cambia
Preparati al mondo che cambia
 
La nostra vita sarà soft e smart?
La nostra vita sarà soft e smart?La nostra vita sarà soft e smart?
La nostra vita sarà soft e smart?
 
Come la Extended Reality cambierà le nostre vite
Come la Extended Reality cambierà le nostre viteCome la Extended Reality cambierà le nostre vite
Come la Extended Reality cambierà le nostre vite
 
Vite Aumentate in Regione Lombardia
Vite Aumentate in Regione LombardiaVite Aumentate in Regione Lombardia
Vite Aumentate in Regione Lombardia
 
Un nuovo equilibrio tra esseri umani e macchine.pdf
Un nuovo equilibrio tra esseri umani e macchine.pdfUn nuovo equilibrio tra esseri umani e macchine.pdf
Un nuovo equilibrio tra esseri umani e macchine.pdf
 
Metaverso e dintorni
Metaverso e dintorniMetaverso e dintorni
Metaverso e dintorni
 
Generare impatto con i dati del futuro
Generare impatto con i dati del futuroGenerare impatto con i dati del futuro
Generare impatto con i dati del futuro
 
Vite aumentate - Le tecnologie e il futuro che ci aspetta
Vite aumentate - Le tecnologie e il futuro che ci aspettaVite aumentate - Le tecnologie e il futuro che ci aspetta
Vite aumentate - Le tecnologie e il futuro che ci aspetta
 
Future Technologies and their role in building a new hospitality
Future Technologies and their role in building a new hospitalityFuture Technologies and their role in building a new hospitality
Future Technologies and their role in building a new hospitality
 
Turismo Aumentato
Turismo AumentatoTurismo Aumentato
Turismo Aumentato
 
Vite Aumentate - Come le Tecnologie del Futuro cambieranno le nostre Vite
Vite Aumentate - Come le Tecnologie del Futuro cambieranno le nostre ViteVite Aumentate - Come le Tecnologie del Futuro cambieranno le nostre Vite
Vite Aumentate - Come le Tecnologie del Futuro cambieranno le nostre Vite
 
Il Futuro Parte da Te
Il Futuro Parte da TeIl Futuro Parte da Te
Il Futuro Parte da Te
 
Innovare il #Futuro
Innovare il #Futuro Innovare il #Futuro
Innovare il #Futuro
 
Presentation for Assintel Meeting
Presentation for Assintel MeetingPresentation for Assintel Meeting
Presentation for Assintel Meeting
 
La Disruptive innovation al servizio della Internet Of People
La Disruptive innovation al servizio della Internet Of PeopleLa Disruptive innovation al servizio della Internet Of People
La Disruptive innovation al servizio della Internet Of People
 
Fitman IoT Platform
Fitman IoT PlatformFitman IoT Platform
Fitman IoT Platform
 

Recently uploaded

Showcase Portfolio- Marian Andrea Tana.pdf
Showcase Portfolio- Marian Andrea Tana.pdfShowcase Portfolio- Marian Andrea Tana.pdf
Showcase Portfolio- Marian Andrea Tana.pdf
MarianAndreaSTana
 
Get To Know About Salma Karina Hayat.pdf
Get To Know About Salma Karina Hayat.pdfGet To Know About Salma Karina Hayat.pdf
Get To Know About Salma Karina Hayat.pdf
Salma Karina Hayat
 
Zeeshan Hayat - A Guide to Efficient Business Management.pdf
Zeeshan Hayat - A Guide to Efficient Business Management.pdfZeeshan Hayat - A Guide to Efficient Business Management.pdf
Zeeshan Hayat - A Guide to Efficient Business Management.pdf
Zeeshan Hayat
 
Create a spend money transaction during bank reconciliation.pdf
Create a spend money transaction during bank reconciliation.pdfCreate a spend money transaction during bank reconciliation.pdf
Create a spend money transaction during bank reconciliation.pdf
andreakaterasco
 
How To Leak-Proof Your Magazine Business
How To Leak-Proof Your Magazine BusinessHow To Leak-Proof Your Magazine Business
How To Leak-Proof Your Magazine Business
Charlie McDermott
 
Michael Economou - Don't build a marketplace.pdf
Michael Economou - Don't build a marketplace.pdfMichael Economou - Don't build a marketplace.pdf
Michael Economou - Don't build a marketplace.pdf
Michael Oikonomou
 
Legal Mandates of technopreneurship.pptx
Legal Mandates of technopreneurship.pptxLegal Mandates of technopreneurship.pptx
Legal Mandates of technopreneurship.pptx
JadielByronAntonio
 
Best Crypto Marketing Ideas to Lead Your Project to Success
Best Crypto Marketing Ideas to Lead Your Project to SuccessBest Crypto Marketing Ideas to Lead Your Project to Success
Best Crypto Marketing Ideas to Lead Your Project to Success
Intelisync
 
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
pv4uhplv
 

Recently uploaded (9)

Showcase Portfolio- Marian Andrea Tana.pdf
Showcase Portfolio- Marian Andrea Tana.pdfShowcase Portfolio- Marian Andrea Tana.pdf
Showcase Portfolio- Marian Andrea Tana.pdf
 
Get To Know About Salma Karina Hayat.pdf
Get To Know About Salma Karina Hayat.pdfGet To Know About Salma Karina Hayat.pdf
Get To Know About Salma Karina Hayat.pdf
 
Zeeshan Hayat - A Guide to Efficient Business Management.pdf
Zeeshan Hayat - A Guide to Efficient Business Management.pdfZeeshan Hayat - A Guide to Efficient Business Management.pdf
Zeeshan Hayat - A Guide to Efficient Business Management.pdf
 
Create a spend money transaction during bank reconciliation.pdf
Create a spend money transaction during bank reconciliation.pdfCreate a spend money transaction during bank reconciliation.pdf
Create a spend money transaction during bank reconciliation.pdf
 
How To Leak-Proof Your Magazine Business
How To Leak-Proof Your Magazine BusinessHow To Leak-Proof Your Magazine Business
How To Leak-Proof Your Magazine Business
 
Michael Economou - Don't build a marketplace.pdf
Michael Economou - Don't build a marketplace.pdfMichael Economou - Don't build a marketplace.pdf
Michael Economou - Don't build a marketplace.pdf
 
Legal Mandates of technopreneurship.pptx
Legal Mandates of technopreneurship.pptxLegal Mandates of technopreneurship.pptx
Legal Mandates of technopreneurship.pptx
 
Best Crypto Marketing Ideas to Lead Your Project to Success
Best Crypto Marketing Ideas to Lead Your Project to SuccessBest Crypto Marketing Ideas to Lead Your Project to Success
Best Crypto Marketing Ideas to Lead Your Project to Success
 
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
在线办理(uofc毕业证书)芝加哥大学毕业证学历学位证书原版一模一样
 

Come si innova in grandi organizzazioni, PMI e startup.