Human Augmentation

Executive MBA Ticinensis 2021-2022 - Massimo Canducci - @mcanducci
Human Augmentation
Massimo Canducci

Massimo Canducci
linkedin.com/in/canducci/ @mcanducci
massimo@canducci.eu Massimo Canducci 2022 – massimocanducci.eu

Ten trends to follow
1. Safety Management & Digital Health;
2. Customer Centricity & New Sales Channels;
3. Sustainability, Decarbonization & Circular Economy;
4. Digital HR & New Ways of Working;
5. Privacy & Cybersecurity;
6. Urban Intelligence & New Mobility;
7. Operational Excellence & Asset Management;
8. Open Finance, Digital Payments & Smart Contracts.
9. Human Augmentation
10. Connected Vehicles
Massimo Canducci 2022 – massimocanducci.eu

Human Augmentation
The field of human augmentation
(sometimes referred to as “Human 2.0”)
focuses on improving human lives with new
and innovative kinds of Human – Machine
Interactions, or creating cognitive and
physical improvements as an integral part
of the human body.

We will talk
to the machines

A 49,8 B$ market
(fCB Insights)
Hundreds of M$
of investments
in the world

To do what?

Alexa, turn on the
kitchen lights.

Alexa, book me trains,
hotels and restaurants
in a city of art for one of
the next weekends
when there will be good
weather and something
to see that I haven't
seen yet.

Alexa, load the dishwasher

• The end customers will no longer use
single applications, they will use entire
digital ecosystems.
• Build digital services and platforms
that can easily integrate into the new
digital ecosystems that are to come.
• Learn to greet, thank and treat your
voice assistants well.
You never know ...

We will talk
to the machines
We will live
an Extended
Reality

• Always on / connected
• Long life battery
• Translucent
• Partially immersive
• Can take photographs
• Can make phone calls
• Built-in voice assistant
• Data processed on
smartphones and in the future
on board
• Smartphone integration
• Managed with gestures and
voice
• Neutral or graduated
• ...

AR in everyday life

VR for tourism

VR for virtual shopping

AR for surgery

Metaverse(s)

• Build digital services and
platforms that can be used
on these new devices and in
metaverses.
• We could quickly move from
mobile-first to glasses-first.
• Take care of your own (and
your clients) privacy.

We will talk
to the machines
We will live
an Extended
Reality
We will be
physically
connected
to the
machines

Bio
Electric
Mechanical
Prosthesis

Brain Implants

Brain Implants to fight Depression

• The direct connection between human
and machine represents enormous
opportunities, but also risks and
unexplored territories.
• It is essential to consider the ethical
implications.
• Digital ecosystems are enriched with
an unexpected new actor, the human
being.

Enabling vs. Emerging

Executive MBA Ticinensis 2021-2022 - Massimo Canducci - @mcanducci 31
• Connectivity
• Cloud
• AI & Analytics
• RPA
• IoT
• Extended Reality
• Blockchain
• Digital Twin
• Cyber Security
• Quantum Computing
• Voice Technology
• 3D Printing
• Biometrics
• Edge Computing
• Wearables
• Personal Assistants
• Robotics
• …
Enabling Technologies Maturity Model

If you are not
building a better
World, you are not
innovating at all.

Human Augmentation

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