SlideShare a Scribd company logo
D A Y
www.ecommerceday.it
Canducci
Chief Innovation Officer
Engineering Ingegneria Informatica
Massimo
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
A look at the Consumer in 2030
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
A look at the Consumer in 2030
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
Where is she going?
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
Where is she going?
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
Where is she going?
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
Where is she going?
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
Where is she going?
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
Where is she going?
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
How does she buy?
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
How does she buy in stores?
Massimo Canducci 2018 - @mcanducci
D A Y
#ECDAY2018 - #ECOMMERCEDAY
How does she buy in stores?
Massimo Canducci 2018 - @mcanducci
Massimo Canducci 2018 - @mcanducci
Customers won’t buy “boring” stuff
Massimo Canducci 2018 - @mcanducci
Customers won’t buy “boring” stuff
Massimo Canducci 2018 - @mcanducci
What are you buying?
Massimo Canducci 2018 - @mcanducci
What are you buying?
Massimo Canducci 2018 - @mcanducci
What are you buying?
0,88 € / Kg 0,99 € / 150g
6,6 € / Kg
Massimo Canducci 2018 - @mcanducci
Customers won’t use old business models
Massimo Canducci 2018 - @mcanducci
Customers won’t use old business models
Massimo Canducci 2018 - @mcanducci
1000 Billions of connected objects
Massimo Canducci 2018 - @mcanducci
Predictive Algorithms
Massimo Canducci 2018 - @mcanducci
Strategy
Massimo Canducci 2018 - @mcanducci
Customers will love "out of the shop" experience
Massimo Canducci 2018 - @mcanducci
Customers will love "let me live" experience
Massimo Canducci 2018 - @mcanducci
Customers will love "no checkout" experience
Massimo Canducci 2018 - @mcanducci
Customers will enjoy the shopping experience
Massimo Canducci 2018 - @mcanducci
Customers will enjoy new shopping assistants
Massimo Canducci 2018 - @mcanducci
Sellers will enjoy new shopping assistants too
Massimo Canducci 2018 - @mcanducci
Customers will “try” the full catalogue
Massimo Canducci 2018 - @mcanducci
Customers will “try” the full catalogue
Massimo Canducci 2018 - @mcanducci
Customers will enjoy the smart fitting rooms
Massimo Canducci 2018 - @mcanducci
Customers will “try” the full catalogue
Massimo Canducci 2018 - @mcanducci
Customers will enjoy mixed reality experiences
Massimo Canducci 2018 - @mcanducci
Massimo Canducci 2018 - @mcanducci
Customers will directly buy things from MR
Massimo Canducci 2018 - @mcanducci
Customers will love a "personal" approach
Massimo Canducci 2018 - @mcanducci
Customers will love a "personal" approach
Massimo Canducci 2018 - @mcanducci
Customers will love a "personal" approach
Massimo Canducci 2018 - @mcanducci
Customers will love a "personal" approach
Massimo Canducci 2018 - @mcanducci
Customers will love a "personal" approach
Massimo Canducci 2018 - @mcanducci
Customers won’t buy spare parts
Massimo Canducci 2018 - @mcanducci
But they will buy 3D printing services or STL files
Massimo Canducci 2018 - @mcanducci
Customers will pay in an easy way
Massimo Canducci 2018 - @mcanducci
Customers will pay in an easy way
Massimo Canducci 2018 - @mcanducci
1 billion
monthly users
520k active users
2,196 billion
monthly users
1,5 billion
monthly users
260k active users
Customers will pay in an easy way
Massimo Canducci 2018 - @mcanducci
Key Points
Massimo Canducci 2018 - @mcanducci
Key Points
Massimo Canducci 2018 - @mcanducci
Key Points
Massimo Canducci 2018 - @mcanducci
D A Y
www.ecommerceday.it
Massimo Canducci 2018 - @mcanducci

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A look at the Consumer in 2030