1. Transportation Theory
Alexis Finnerty

2. Video Clip
 http://www.youtube.com/watch?v=klVEA7Nh_NA&conte
xt=C30281b4ADOEgsToPDskKX5ktginpEKNQwjXQsSV2o

3. Questionnaire
1) I was mentally involved in the video while
watching it.
2) I could picture myself in the scene as I watched
it.
3) The video affected me emotionally.
4) I wanted to learn how the narrative ended.
5) I found my mind wandering while watching the
video.
6) While watching the video, I was thinking about
the world around me.

4. Coding
 Questions 1-4: strongly agree = 5, agree = 4,
neutral = 3, disagree = 2, strongly disagree
=1
 Questions 5 & 6: strongly agree = 1, agree =
2, neutral = 3, disagree = 4, strongly
disagree = 5
 Higher score = more transportation

5. What does it mean?
 Transportation (definition)
 Transportation scale adapted from Green &
Brock (2000)
 Questions 1 and 2 measured mental
involvement
 Questions 3 and 4 measured emotional
involvement
 Questions 5 and 6 measured attention

6. History
 Like presence, but around for a while
 Nell- ludic reading
 3 criteria
 Physiological and cognitive changes result
 Influenced Gerrig (1993), who coined the
term “transportation theory” in his book
 Influenced Green & Brock

7. New Media Study
 “Integrating Learning and Engagement in
Narrative- Centered Learning Environments”
Rowe et al. 2010
 CRYSTAL ISLAND- narrative centered
learning environment
 153 students

8. New Media Study
 Took pre-test and post-test questionnaires
on microbiology knowledge
 Measures of engagement:
 Post-test Presence Questionnaire
 Post-test Situational Interest Questionnaire
 Computer game score

9. Results
 Matched pairs t-test on learning gains found
p = .001
 Linear regression on prior
knowledge, presence and game score found
p<.001
 More engagement = more learning

10. Thank you