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Collaborative Consent Harnessing the strengths of the Internet  for consent in the online environment
The symbiosis in the Web Data gatherers and data subjects in mutual dependency ,[object Object]
Individuals dependent on ‘free’ services built on this data gathering,[object Object]
 Tendency towards secrecy
‘Sidestepping’ consent,[object Object]
 Looks at consent as a two-way process – a dialogue,[object Object]
Works at the ISP level
Legally challenged in a number of ways,[object Object]
Data Protection
Fraud , defamation, passing off, trademark infringement
consent needed from the websites!,[object Object]
The Fall of Phorm Phorm failed for many reasons ,[object Object]
Secret trials!
Perceived as ‘anti-privacy’
Abandoned by business allies
Challenges from Europe
Investigations from the OFT, apComms,[object Object]
Phorm took, but didn’t give
Not the Google model
More like Facebook’s Beacon – which suffered the same fate,[object Object]
That means that, one way or another, you need consent
That consent must be meaningful, and understood, not just strictly legal,[object Object]
Consent on the internet Currently mostly superficial ,[object Object]

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Collaborative Consent