Rise and Phall
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This document discusses the rise and fall of the company Phorm, which developed targeted advertising technology called Webwise that intercepted internet users' communications without their consent. While Phorm claimed Webwise did not collect personal data, others argued it enabled complete surveillance of users. Phorm had some government and business support initially but faced legal challenges and public backlash over privacy concerns. Ultimately, Phorm's technology was resisted by internet users and regulators, leading to the company's decline, and providing lessons for other behavioral advertisers.
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إضغ بين إيديكم من أقوى الملازم التي صممتها
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💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
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#فهم_ماكو_درخ
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🔥🔥🔥🔥🔥🔥🔥🔥🔥
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Rise and Phall
- 1. Rise and Phall? Lessons from the Phorm Saga Paul Bernal – p.a.bernal@lse.ac.uk
- 2. Phorm’s ‘Webwise’ Complete behavioural targeting A rising star of a rising sector?
- 3. Issues with Webwise Intercepts communications The ‘masquerading’ cookie Complete surveillance
- 4. Sensitive data? Personal data? BUT… Phorm links it to a ‘non-personal’ UID, not to a person or IP address
- 5. The Rise of Phorm? Allies in business Support from government Some privacy ‘endorsement’?
- 8. Media wars…
- 10. A ‘privacy friendly’ system?
- 11. The fall of Phorm…
- 12. The fall of Phorm…
- 14. Phorm used the big guns… The law… Business Government
- 15. The power of an active community As protestors As citizens As customers
- 16. The letter of the law… … vs. what people believed was right
- 17. Facebook’s Beacon Same kind of story same kind of result
- 18. Google StreetView Just as intrusive… Why a different result?
- 19. The Phall-out… For the UK government… … and for the behavioural targeters
- 20. A balanced and beneficial symbiosis? Paul Bernal – p.a.bernal@lse.ac.uk