Coke brand management
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This document discusses various drink categories sold by Coca-Cola including soft drinks, carbonated drinks, diet drinks, frozen beverages, juices, tea, coffee, water, and other drinks like sports drinks and energy drinks. It was presented by Santanu Pal and thanks the audience.
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กรณีศึกษา บ.Coke
งานของ นศ. กลุ่ม จิราณี ชูทอง และ คณะ วิชา การเปลี่ยนแปลงและพัฒนาองค์การ ภาคเรียนที่ 2/2555 มวล. ผู้สอน ดร.ดนัย เทียนพุฒ
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กรณีศึกษา บ.Coke
งานของ นศ. กลุ่ม จิราณี ชูทอง และ คณะ วิชา การเปลี่ยนแปลงและพัฒนาองค์การ ภาคเรียนที่ 2/2555 มวล. ผู้สอน ดร.ดนัย เทียนพุฒ
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The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
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Coke – case study
Coca-Cola established a plant in Kala Dera, Jaipur in 2000 that negatively impacted the local environment and community. The plant's extraction and pollution of groundwater caused water levels to rapidly decline, reducing the main source of livelihood and income for farmers through lost agriculture. It also forced women to walk much farther each day to fetch water for their families. An assessment by TERI recommended relocating the plant or shutting it down, but Coca-Cola refused and misrepresented their environmental practices, claiming to recharge water without proof. The situation highlights the need for companies to be transparent and address the real impacts of their operations on local communities.
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Coca-Cola India launched an advertising campaign targeting rural consumers featuring Aamir Khan with the tagline "Thanda Matlab Coca-Cola" to position Coke as a generic cold drink brand. However, rural infrastructure and consumption habits posed challenges to cracking the rural market. CCI adopted a marketing strategy addressing availability, affordability, and acceptability to overcome these obstacles. This included expanding distribution through a hub-and-spoke model, introducing smaller 200ml bottles priced at Rs. 5, and advertising campaigns using the word "Thanda" to connect Coke to the rural concept of a cold drink. The strategy helped increase CCI's rural penetration and volume.
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Coca Cola entered the Indian market in the 1970s but faced challenges when the government forced them to reveal their secret formula and reduce equity stakes. When Coca Cola reentered India in 1993, they made mistakes by arrogantly acquiring popular local brands but not promoting them, which hurt their brand trust. However, Coca Cola learned from this, started promoting local drinks and launching smaller, more affordable packages tailored to Indian tastes and culture. Their performance and manufacturing quality programs improved, helping them eventually win over Indian consumers.
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Pepsi launched a new brand positioning campaign called "Oh Yes Abhi" in India to target young, impatient consumers. The campaign featured celebrities like Ranbir Kapoor and was spread across various digital and social media platforms. It emphasized living in the moment and doing things "right now". Pepsi also launched online initiatives like a concert and short film contest to engage customers and promote the "now" proposition. While the campaign gained attention online, it could have been expanded around the IPL cricket tournament that Pepsi was sponsoring. The "Oh Yes Abhi" message resonated with characteristics of young Indians seeking impatience and change.
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Coca-Cola conducted a brand extension analysis of Diet Coke in India. Diet Coke has a small market share of 0.3% in India. The analysis covered Diet Coke's parent brand, the carbonated soft drink industry in India, brand extension strategies for Diet Coke, its 4Ps, competitors, segmentation targeting and positioning. The summary identified key details about Diet Coke's parent company, market share, extension strategies and analysis frameworks used to understand the brand in the Indian market.
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Case study on coke
Coca-Cola India launched an advertising campaign targeting rural consumers featuring Aamir Khan with the tagline "Thanda Matlab Coca-Cola" to position Coke as a generic cold drink brand. However, rural infrastructure and consumption habits posed challenges to cracking the rural market. CCI adopted a marketing strategy addressing availability, affordability, and acceptability to overcome these obstacles. This included expanding distribution through a hub-and-spoke model, introducing smaller 200ml bottles priced at Rs. 5, and advertising campaigns using the word "Thanda" to connect Coke to the rural concept of a cold drink. The strategy helped increase CCI's rural penetration and volume.
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- PepsiCo is a global food and beverage company with over $65 billion in annual revenues from brands like Pepsi, Frito-Lay, Gatorade, and Quaker.
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The document discusses Disney's brand mantra of "Fun Family Entertainment". It explains how Disney developed this brand mantra to address issues of overexposure and inconsistent branding in the 1980s/90s. The brand mantra guides Disney's decisions and campaigns to ensure it provides fun, family-focused entertainment. Disney has followed this mantra strictly, rejecting non-family friendly partnerships. The mantra reinforces Disney as providing wholesome experiences for people of all ages.
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New Coke was introduced by Coca-Cola in 1985 as a replacement for original Coca-Cola, but it backfired tremendously. Consumers strongly preferred the original formula and protested the change. Within months, Coca-Cola was forced to reintroduce original Coca-Cola under the name "Coca-Cola Classic" to appease customers. This case demonstrated that brands need to consider deep consumer attachment to and resonance with the original product before making drastic formula changes, as customers viewed it as an abandonment of the brand they knew and loved.
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Nike has a three-word brand mantra of "authentic athletic performance" that guides its marketing efforts. This mantra has helped Nike successfully expand its brand from running shoes to all athletic equipment and apparel. Nike is the world's largest athletic company with $30 billion in revenue and products that include footwear, apparel, and sports equipment. Its brand is strengthened by celebrity endorsements like Michael Jordan and innovative campaigns showing female athletes in India.
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Mangalyaan was India's first interplanetary mission to Mars. It was a low-cost mission at $73 million that made India the first nation to successfully reach Mars on its first attempt. The orbiter's objectives were to develop technologies for interplanetary missions, study Mars surface features and morphology, and analyze the Martian atmosphere and surface mineralogy. Mangalyaan was developed and launched within 15 months and has been successfully orbiting Mars, making observations and measurements since 2014. Its low cost was achieved through in-house development and public-private partnerships with Indian industries.
Coke ppt
The Coca Cola Company is a global brand that sells over 1.6 billion servings per day in over 200 countries. Founded in 1886 in Atlanta, Georgia, Coke grew rapidly in the early 20th century and now has a wide range of beverage brands. While Coke has faced some criticism over its labor practices and health impacts, it remains focused on increasing profits through expanding into emerging markets and developing new products. Coke competes primarily with PepsiCo in a global oligopoly and will continue adapting to remain a dominant force in the beverage industry.
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The document discusses Nike's brand management objectives which include brand equity, awareness, image, positioning, and differentiation. It identifies Nike's main brand identity elements as its name, trademark, slogan, and Swoosh symbol. The key brand patent of Nike is its Air technology for pressurized gas in shoe soles. Nike differentiates its products through design for athletics, health focus, and segmentation into men's, women's, and children's lines.
Coka Cola-a Case study
Coca Cola entered the Indian market in the 1970s but faced challenges when the government forced them to reveal their secret formula and reduce equity stakes. When Coca Cola reentered India in 1993, they made mistakes by arrogantly acquiring popular local brands but not promoting them, which hurt their brand trust. However, Coca Cola learned from this, started promoting local drinks and launching smaller, more affordable packages tailored to Indian tastes and culture. Their performance and manufacturing quality programs improved, helping them eventually win over Indian consumers.
Pepsi IMC Campaign on Brand Equity
Pepsi launched a new brand positioning campaign called "Oh Yes Abhi" in India to target young, impatient consumers. The campaign featured celebrities like Ranbir Kapoor and was spread across various digital and social media platforms. It emphasized living in the moment and doing things "right now". Pepsi also launched online initiatives like a concert and short film contest to engage customers and promote the "now" proposition. While the campaign gained attention online, it could have been expanded around the IPL cricket tournament that Pepsi was sponsoring. The "Oh Yes Abhi" message resonated with characteristics of young Indians seeking impatience and change.
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
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6:个人职称评审加20分
7:个人信誉贷款加10分
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办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
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校名:学校英文全称
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其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
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Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
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Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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Onboarding ABM - Insights from Checkpoint & Jfrog
How ABM leaders are onboarding ABM in GTM organizations, key considerations and common fails
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Global Uniform Market Analysis 2024: Market Size & Trends
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Why bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
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Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
PARTⅠ: Intension of cooking or dining out under the influence of food safety issues
PARTⅡ: New consuming behavior following up
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Coke brand management
- 2. INTRODUCTION
- 9. coca cola soft drinks carbonated drinks diet carbonated drinks frozen beverages juices fruit juices fruit smoothies Tea/ Coffee fruit tea coffe coffe drink water menral water enhanced water other drinks sports drinks energy drinks mixers
- 16. Thank you
Editor's Notes
- Topic chosen is ye