This document contains several advertising ideas for Coca-Cola: 1) A poster with a large Coke bottle made up of mini Coke bottles that can be torn out and shared with friends. The mini bottles would have 2-for-1 vouchers. 2) Producing viral videos with Vine star Jerome Jarre incorporating Coke into his popular videos to inspire copycat videos that require purchasing Coke. 3) Paying popular YouTubers like Danisnotonfire to make videos challenging viewers to make new friends while sharing a 6-pack of Coke. 4) A storyboard for a commercial where a young man's Coke breaks the gloom at a bus stop and causes a "Coke rain" that

1. AD IDEAS

2. The Idea:
An image of a coke bottle on an A4 poster. The bottle is made up of mini coke bottles
that you can rip out and give to friends (bringing people together).
Coke bottle
background
Mini Coke
bottles
Tear and
Share lines
Back of each
mini Coke
bottle.
2
FOR
1
On the back of the mini coke
bottles, there is a 2 for 1 voucher to
use on a bottle of coca cola! Sharing
happiness!!

4. Our idea for a viral video is to hire Vine
Sensation Jerome Jarre. He has millions of
followers and in his previous videos many
people have gone out and copied his actions.
Therefore if we release many videos of his
that include/need coke to work, people
wanting to copy him will need to buy coke.
Here are some of his popular
vines that could have coke
incorporated into them…
http://youtu.be/A19qW6U-Rcw
http://youtu.be/5rffEZxC13I
http://youtu.be/7brsM7mgdyQ
The drink could be changed for a
coke, he could ask if somebody
wants to share a coke, and never
wake up alone could turn to
never wake up without a coke…

5. Additional Viral add
Pay successful youtubers such as…@danisnotonfire to do videos
in honour of coke. They have millions of followers all over the
world and recently did funny dares challenged by a cereal company
and then ate the cereal on their video… We could suggest they go
out into the street and try to make friends with as many strangers
as possible with a 6 pack of cokes…

7. At a gloomy bus stop on a gloomy road, 3 people sit with
bottles of water. The old lady holds a radio. They all look
miserable.

8. A young man enters. He stands at the bus stop and they all look at him. He
pulls out a can of coke. As he opens the cap there is interference on the
radio saying that there is a storm coming in. He looks up to see a massive
coke can flying through the sky...
The cap on the giant coke can opens and it
begins to rain down coke cola. The bus stop is
still in the rain but everything the coke
touches is in the sunshine and it happier. E.g a
white van turns into an ice cream van.

9. Everybody of all races,
genders, ethnicities etc
come out of their houses
and start dancing in the
coke to music.

10. When the young man looks
up again he is back at the bus
stop. He gestures towards
them, offering them a sip of
coke. They all smile...

11. Thank you
for
watching…