The storyboard concept shows a university student struggling to find an affordable bottle of water in the supermarket, with options ranging from $2.50 to $5. He realizes he does not have enough money to purchase any. As he starts to leave disappointed, he spots the Refresh water bottle priced at only 99c. Overcome with joy at finding an option he can afford, he starts rapping about how the Refresh water "has won". The branding is then shown, emphasizing how Refresh water refreshes mind, body and spirit while donating 10c per bottle to Landcare Australia, portraying it as not just water but a lifestyle.
Türkiye'nin saatçisi Saat&Saat 'den ilkbahar ve yaz trendlerini, en moda saat ve aksesuar önerilerini bulabileceğiniz, ünlülerin röportaj konuğu olduğu Magazine dergisi.
Kāda ir energoefektīva ēka? Nosacījumi un pieredze
Andris Vulāns,
Diskusija „Kāda ir energoefektīva ēka? Nosacījumi un pieredze”
2014.gada 6.maijs, Rīga
Latvijas Investīciju un attīstības aģentūras atbalsta programmas uzņēmējiem
Eva Saukāne, Latvijas Investīciju un attīstības aģentūra
2014.gada 3.aprīlis
This pioneering research redefines the way we market bottled water. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards bottled water and proposes a way to build bottled water brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
Building Brands of Bottled Water Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that bottled water acts as a fashion accessory, our life’s connector, source of desire, symbol of hospitality, transformative agent, formidable healer, proof of intellectuality, incarnator of freedom, the essence of potentiality, symbol of privilege, token of wisdom, embodiment of harmony, elemental symbol of life, purification agent, elixir of regeneration, instant gratification and security blanket? This pioneering research cracks the code of buying behaviour related to bottled water and puts forward a framework for shaping brand strategy and for growing revenue.
Türkiye'nin saatçisi Saat&Saat 'den ilkbahar ve yaz trendlerini, en moda saat ve aksesuar önerilerini bulabileceğiniz, ünlülerin röportaj konuğu olduğu Magazine dergisi.
Kāda ir energoefektīva ēka? Nosacījumi un pieredze
Andris Vulāns,
Diskusija „Kāda ir energoefektīva ēka? Nosacījumi un pieredze”
2014.gada 6.maijs, Rīga
Latvijas Investīciju un attīstības aģentūras atbalsta programmas uzņēmējiem
Eva Saukāne, Latvijas Investīciju un attīstības aģentūra
2014.gada 3.aprīlis
This pioneering research redefines the way we market bottled water. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards bottled water and proposes a way to build bottled water brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
Building Brands of Bottled Water Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that bottled water acts as a fashion accessory, our life’s connector, source of desire, symbol of hospitality, transformative agent, formidable healer, proof of intellectuality, incarnator of freedom, the essence of potentiality, symbol of privilege, token of wisdom, embodiment of harmony, elemental symbol of life, purification agent, elixir of regeneration, instant gratification and security blanket? This pioneering research cracks the code of buying behaviour related to bottled water and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Bottled Water Brands Through Human FundamentalsBRAND AVIATORS
Did you know that bottled water acts as a fashion accessory, our life’s connector, source of desire, symbol of hospitality, transformative agent, formidable healer, proof of intellectuality, incarnator of freedom, the essence of potentiality, symbol of privilege, token of wisdom, embodiment of harmony, elemental symbol of life, purification agent, elixir of regeneration, instant gratification and security blanket? This pioneering research cracks the code of buying behaviour related to bottled water and puts forward a framework for shaping brand strategy and for growing revenue.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2. BRAND CONCEPT
• Provides customers with
natural, Australian made, affordable
water, which is achieved through our brand
name, logo and targeted market audience
• Our water is invigorating, rejuvenating and
gives you a sense of freshness
• Target audience is people with lower
incomes
3. STORYBOARD
CONCEPT
• Young man wanting to purchase a bottle of water
and it faced with various options
• Notices Refresh water – affordable price 99c
• Aim of storyboard was to provide consumers with
a light, entertaining and humorous
advertisement, which they can relate to
4. SIGNS AND TEXTS
• Media messages are texts: which can be defined as
anything that can create meaning
•Labeling is often used to communicate a brands
philosophy and understand their product concept
• Our brand label ‘Refresh’ uses signs to indicate to
the consumers that it is indeed a water bottle
5. ENVIRONMENTALLY
FRIENDLY
• Two recycling symbols are examples of index signs
• Promises a 10c donation to Landcare Australia - an
environmentally conscious organization consumers
will feel a sense of accomplishment for contributing
to the community
• Uses Australian natural spring water which
together with thecolourblue and the symbol of the
rain drop which reinforces to the consumers the
sense of freshness and natural resources.
6. AUSTRALIAN MADE
• Communicates to its consumers that it is an
Australian made product through the use of the
Australian made symbol
• Supporting the Australian economy and ultimately
contributing to the community. This appeals to the
consumers as they feel as sense of achievement in
supporting Australian jobs and therefore individuals
7. CONCLUSION
•Our text fulfilled it functions as an advertisement
and a label through successfully using signs and
symbols to generate meaning
•Through portraying our brands concept and
identifying the brands name, logo and target market
we were able to successfully generate an
advertisement for the Refresh bottled water
product
9. Film: A young uni student is looking in the
supermarket to buy a bottle of water, he is
Voiceover:
presented with lots of options but realizes they I don’t want to pay
are all really expensive.
this much just for a
bottle of water!
$5.00 $4.50
$4.00
$3.50
$2.50
10. Film: The uni student searches through his
pockets and realizes he does not have enough
money to buy any of the available options. He Voiceover:
is looking for something more affordable. I’m just a poor uni student, I
don’t have enough money.
How am I meant to afford
this?
11. Voiceover:
Looks like I’m
going thirsty
today
Film: The student is depressed that he can not
fulfill his needs for a drink and starts to walk
out of the store.
12. Film: On his way of out his store the student spots the refresh
water. The water appears to come off the shelf towards him in a
heavenly manner. His TA DA moment.
99c
13. Film: Customer is over whelmed by joyed
that he could afford a bottle of water and
starts to rap – jingle “I got 99c, so this water Voiceover:
has won”
I got 99c,
so this water
has won
14. Film: Branding of the water bottle is shown Voiceover:
for the audience to engage and familiarize Refresh your
themselves with the product mind, body and spirit by
drinking Refresh water.
With 10c of your
purchase being donated
to Landcare Australia.
So, it’s not just
water, it’s a lifestyle.