This document provides an overview of Cogent World, a full-service marketing agency. It describes their core services such as brand experiences, influencer marketing, creative services, and digital/social media. It highlights some of their brand partners in music, sports, and lifestyle. It then details several case studies of experiential activations Cogent World executed for Corona Premier in golf and the American Century Championship, as well as for Meiomi wine at the PGA Tour Championship.

1. >>CAPABILITIES 2023 AUGUST 2023

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>>OVERVIEW
THIS IS COGENT WORLD
We are a full-service marketing agency with a core expertise in brand experiences,
influencer programs, branded content, digital innovation
and creative strategy
We’ve grown from
4 cities to 12
Founded in New
York City
Team Members Brand Partners AdAge, Crain’s Best
place to work

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>>OVERVIEW
Core Services.
BRAND EXPERIENCES
Experience Design
Activation Planning
Sponsorship Management
Social Engagement
Talent Programming
PR Amplification
INFLUENCER MARKETING
Research & Identification
Procurement & Contracts
Content Development
Campaign Management
Media Strategy
Reporting & Analytics
CREATIVE SERVICES
Brand Strategy & Insights
3D Rendering & Floorplans
Decor & Interior Design
Animations
Photo / Video Production
Branded Merch & Premiums
BRAND PARTNERSHIPS
Talent / Artist Integration
Activation Strategy
Negotiation & Agreements
Content Creation
Comm & Media Planning
PR Amplification
TALENT PROCUREMENT
Talent Strategy
Brand Partnership Alignment
Negotiation & Contracts
Comm & Content Strategy
Custom Insights & Reporting
PR Amplification
DIGITAL/SOCIAL MEDIA
Community Management
Content Development
Media Strategy & Buying
Analytics & Insights
WebGL/Web3/Metaverse
AR & VR Strategy and Dev

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>>OVERVIEW
Who
we
work
with.

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>>OVERVIEW
Our reach and relationships.
Music. Sports. Lifestyle.

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What we’re known for.

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Sports

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WAY OF WADE >>PARTNERSHIPS, EXPERIENTIAL, SOCIAL MEDIA

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MODELO >>EXPERIENTIAL, PARTNERSHIPS

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KIM CRAWFORD >>EXPERIENTIAL, PARTNERSHIPS, DESIGN

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CORONA x LA RAMS >>EXPERIENTIAL, DESIGN, SIGNAGE, FABRICATION,PARTNERSHIPS, DESIGN

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Golf.

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>>CORONA PREMIER CLUBHOUSE
US Open 2023 | Los Angeles Country Club
Corona Premier
Clubhouse

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>>CORONA PREMIER CLUBHOUSE
VIDEO

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>>CORONA PREMIER CLUBHOUSE
“The Trophy Club”
Corona Premier brought the Corona Premier Clubhouse experience to
the U.S. Open featuring multiple opportunities for guests to experience
the lighter side of golf. Corona Premier helped casual golfers learn
simple tricks and tips to keep their game as light as their beer with a
playful 90-second challenge - 4 ingredients to a better swing - all inspired
by the brand's core 90 calorie/simple ingredient value proposition.
The Trophy Club Elements/
• Corona Premier 20’x 20’ Clubhouse footprint
• Corona Premier Bars throughout the Trophy Club
• Video Board (Livestream championship)
• Selection of seating and tables
• Monday- Sunday of U.S. Open Week
• Integration into the USGA app with tournament push notifications
Presented by Corona Premier

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>>CORONA PREMIER CLUBHOUSE

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>>CORONA PREMIER AT THE 1ST
US Open 2022 | The Country Club
Corona Premier
at the 1st

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>>CORONA PREMIER AT THE 1ST
Corona Premier at the 1st
Activation Elements/
• Overhead Open-Air Structure
• Chip Shot Game
• Corona Can Branded Photo Station
• Corona Premier Signage
• Golf Trivia and Prizing
• 5K Branded Koozie Premiums
US OPEN 2022 – The Country Club

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>>CORONA PREMIER AT THE 1ST

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>>CORONA PREMIER AT THE 1ST

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>>CORONA PREMIER | ACC 2023
American Century Championship 2023
Corona Premier

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Capture audiences in person and at home at the ACC tournament as a
partner of the American Century Championship (ACC) in 2023 at the
scenic Edgewood Golf Course in South Lake Tahoe in July. Corona
premier’s strategic presence will focus on building affinity with the
casual golf audience while growing awareness and consideration for
the brand’s unique product offering (Low-Cal Alternative)., increase
talkability, engage consumers and embody the essence of Keeping it
Light on the golf course.
Onsite Presence/
• Hole 7 – 44’ x 44’ Footprint, and CBI Hospitality deck
• 9th Hole – Hospitality Space
• 14th Hole – Oversized Golf Ball Photo Moment and Hospitality
• 17th Hole – Beachfront Takeover, TravisMathew Integration
• 2 co-branded bars
• CP Branding, Staff Apparel and Giveaways Throughout
>>CORONA PREMIER | ACC 2023
Activation Overview

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>>CORONA PREMIER | ACC 2023
7th Hole Activation
Elements
• 40’ x 40’ Tented Footprint w/ Decking (44’ x 44’)
• (2) 10’ Corona Premier Bars + Hedge Wall Back Bar
• Step & Repeat Photo Moment
• Lounge Areas
• Greenery
• (7) High Boy Tables
• Barstools
• On-Course Signage
• (3) TVs with Tournament Feed
• Premium Giveaways
• Brand Ambassadors to Engage Consumers

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>>CORONA PREMIER | ACC 2023
9th Hole Presence
Elements/
• Seated tables with CP Umbrellas (10)
• Putski Games (right tent)
• 2 CP Branded Tents
• Corona Premier Koozies
• One (1) Brand Ambassador

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>>CORONA PREMIER | ACC 2023
14th Hole Presence
Elements/
On Course Photo Moment
• Oversized Golf Ball Photo Moment for consumers to take photos
• 1 BA who will will encourage guests to take photos #PremierGolf

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>>CORONA PREMIER | ACC 2023
17th Hole Beach
Corona Premier will have a strong presence at the beach 17th this year.
Despite the beach area being smaller from snow melt, CP will have:
2 Corona Premier tents
2 BAs to engage consumers, keep giveaways stocked

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>>CORONA PREMIER | ACC 2023
Additional Branding

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>>CORONA PREMIER | ACC 2023
BA Uniforms/Premiums
Foray Polo
Foray Bucket Hat
Foray Tennis Skirt
Sneakers
Corona Premier
Bottle Openers
Corona Premier x
ACC Koozies
12OZ, 16OZ, 24OZ
Corona Premier “The Exceptionally
Light Beer” Tee Set Booklet

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>>CORONA PREMIER | ACC 2023
ACC Celebrity/Influencer Seeding Kit (80 QTY)
Corona Premier x
TravisMatthew Hat
Corona Premier
Speed Opener
Corona Premier x
TravisMatthew Polo
Corona Premier x
TravisMatthew
Golf Towel
Corona Premier x
TravisMatthew Backpack

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>>CORONA PREMIER | ACC 2023
17th Hole Beach Premiums
Corona Premier x
ACC Footballs
Corona Premier Recycled
Plastic Frisbees
Corona Premier
Koozie Fanny Packs
Corona Premier Eco-Friendly
Beach Chairs

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>>MEIOMI | PGA TOUR
Wine Lounge at the PGA Tour Championship
Meiomi

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>>MEIOMI | PGA TOUR
VIDEO

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>>MEIOMI | PGA TOUR
Activation Overview
Meiomi elevated the consumer experience at the PGA’s Tour
Championship by transforming a concessions tent into a beautiful
and interactive wine lounge.
With the goal of displaying the wine’s quality and California roots,
Meiomi highlighted their 4 SKUs and distinctive aesthetic.

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>>MEIOMI | PGA TOUR
Meiomi designed, produced, and leveraged key
activation elements to set the footprint apart from
the other brands on the course. Meiomi utilized
these elements to entice consumers to enter the
footprint and purchase wine.
Activation Elements
FLOWER WALL
PHOTO MOMENT
BRANDED OCTOGON BAR
WITH BACK BAR DISPLAY
CO-BRANDED
FLIGHT BOARDS
PREMIUM
GIVEAWAYS
CUSTOM
GOLF RACKS
BRANDED
DÉCOR PILLOWS
BRANDED
FANS

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>>MEIOMI | PGA TOUR
Consumer Engagement
To drive branding that will live beyond the event and foster
positive sentiment amongst consumers, Meiomi created a ‘Pro-
Shop’ within the footprint.
This ‘Pro Shop’ offered on-site embroidery allowing consumers to
customize cobranded golf towels and bag tags with their
monogram.
These one-of-one premium items were a fan favorite on the
course and helped drive social media posts and repeat customers.

36. Thank You.