1. Cogelor / Evolution of the Brand Strategy

2. An global approach
 1989 – 2013 : Some valuable achievements.
 A global provider for Information System Managers,
 A reliable and trustful company,
 A team of experts.
 2013 : Facing a challenging environment.
 Information systems, a business that evolves,
 Customers stay focused on prices.
Goal : give a more important place for the Human connections in this business

3. Strengthen the DNA of Cogelor : Expertise as an added value.
 Project :
 Remind customers and prospects the value of the expertise,
 Sell products in accordance to this DNA
(certifications "Authorized Partner", etc..).
A unified communication for a specific message:
 We are constantly evolving,
 We gather and process the information for you,
 We work in a sustainable way,
 We are experts listening to you,
 Cogelor: the only step between your problem and the solution.

4. Action plan: the progressive deployment of a new graphic identity.
Evolution of the logo
Writing the graphic charter
Production plan of communication tools
Creation of communication tools
Deployment of the communication
Introduction of the message : « Opening day »

5. Evolution of the logo.
 Symbolism of the former logo:
 Transporter, Wholesaler, Distribution, Ephemeral ...
 Symbolism of the new logo:
 Expertise, Communication, Availability, Future, Evolution, ...

6. Logo, some proposals.

7. Logo : Symbolism of the final choice
Historic colors: grey and red. More pronounced
colors reflecting stronger beliefs.
A more human writing font, giving a more open
appearance to the brand.
A symbol that will remind the customer
of the treatment of information done for
you, a job well done, the path between
your problem and the solution that we
offer. The future.

8. Deployment: Press Release (http://bit.ly/communique_logo)

9. Deployment: Letter of Commitment

10. Deployment: Letterhead / Evolution

11. Deployment: Business Cards / Proposals

12. Deployment: Business Cards / Final Choice

13. Deployment: Ink Stamps / Labels / Stickers

14. Deployment: Outdoor Panels

15. Deployment: Posters

16. Deployment: Posters / Displayed

17. Deployment: Email signatures

18. Deployment: Social Networks / LinkedIn

19. Deployment: Social Networks / Twitter

20. Deployment: Website / Evolution
Current Website
Draft

21. Deployment: Website / Temporary Solution

22. Deployment: "Opening day" / Badges + T-Shirts

23. Deployment: Commercial presentation
Old one
New one

24. Information / Contact
All the elements created: bit.ly/Cogelor_Creation
Clément Lecerf
Portfolio: bit.ly/portfolio_Clement_Lecerf
Email: clementlecerf@gmail.com
Cell: +33 664 028 918
twitter.com/clementlecerf
linkedin.com/in/clementlecerf