4. BRAND OVERVIEW
Why Drapers?
Drapers is the heart of the fashion business. It provides a competitive
advantage to the leaders and future leaders of fashion.
Fashion has its own challenges and is constantly changing.
Drapers understands the unique challenges that fashion retailers face.
It exists to support retailers to inform them of what they need to do next.
5. What is Drapers?
Drapers is the leading source of news, trends, catwalks, fashion jobs,
exclusive sales data and insight for the UK’s fashion business.
For over 129-years Drapers has been providing:
● Essential news coverage of the fashion business
● Trusted fashion industry trends and insights
● Vital industry analysis and interviews from international fashion gurus.
6. AUDIENCE
Who reads Drapers?
The leaders and future leaders of fashion.
Drapers is the voice of the fashion industry, and interacts with
readers across a wide range of digital, print and event channels. As
a result it attracts and engages an audience of senior fashion
decision makers, second to none.
7. AUDIENCE
Print readership and circulation
● 8,671 circulation (ABC)
● 43,500 readership
● 25% of subscribers are
independent retailers
● 24% of subscribers are
multiple fashion retailers
and department stores
● 28% of subscribers are
fashion brands
8. AUDIENCE
Online readership and circulation
● 91,931 web users per month
● 298,076 page impressions per month
● 25% of subscribers visit drapersonline.com once a week or more
● 25% of subscribers visit drapersonline.com on smartphones
The UK’s leading resource for business professionals
● 91% agree that drapersonline.com is the preferred industry website
● 85% rely on drapersonline.com to keep them informed about important
industry news and issues
● 85% view Drapers as the most important source of information, ahead of
national papers and direct marketing
9. “It’s really about keeping up-to-date with the latest trends
and what is going on in a very fast-moving industry.”
Louise Salt, Head of Ecommerce
“It is about getting into the conversation, benchmarking
where you are and making sure you are relevant.”
Sean McKee, Head of Ecommerce
10. • Finding the best talent is increasingly tough:
50% of survey respondents believe they do not have access to
the best creative talent; this seems to be particularly true for
independent and smaller businesses.
• Maintaining a strong talent pipeline and succession pool for
senior executives/leadership is a challenge: 60% of
respondent’s surveyed stated that their talent pipeline and
succession pool for top/senior executives is not strong enough.
11. THE INVALUABLE TOOL FOR YOUR FASHION JOB
SEARCH
Drapers Jobs is an immersive experience for both job searchers and
bosses, and, unlike many other job boards, is specifically tailored for the
fashion industry.
'The difference between style and fashion is quality.' - Giorgio Armani
12. HOW TO BECOME AN EMPLOYEE OF CHOICE
Drapers is a daily destination for fashion’s power players.
Drapers Jobs brings the FROW of the industry direct to your
brand.
It’s where the talent and hiring demand do business and
with Drapers unique heritage it provides one of the best
matchmaking platforms in the market.
'In order to be irreplaceable one must always be different.' -
Coco Chanel
13. DRAPERS JOBS GUIDE IN HOW TO HIRE A FASHION
BUSINESS ICON
• STEP ONE
Advertise your roles live and gain control of your recruitment
process
• Real-time search - Drapers Jobs allows recruiters to post jobs
and monitor applications, search for candidates and filter
applications with screening questions
14. • STEP TWO
Target audience focused solely on the fashion industry
• Drapers Jobs is the job board of the fashion industry, from the
magazine for the fashion industry.
• For 129 years, the Drapers brand has allowed candidates to quickly find
jobs that are relevant across the fashion retail landscape.
• Each month, Drapers jobsite connects over 130,000 quality fashion
professionals with retailers, brands and suppliers in the UK and around
the world. Here, they can find a range of jobs within head office retail
and stores from designer, buyer, merchandiser to store managers.
15. • STEP THREE
Target active and passive jobseekers
• Jobs ads featured in magazine, powered by Drapers brand strength and
heritage of 129 years.
• USP - Drapers has an editorial audience, CEOs who read content and
then apply
• What makes Drapers jobs different - we can offer their direct target
audience. Guarantee relevant audience.
16. • STEP FOUR
Build a talent pool
• Use our CV database mining and candidate search tool as
part of your Direct Sourcing.
• Direct Sourcing - direct, predominantly personal,
approaches to individuals who may or may not be active job
seekers through recommendation, networking and online
CV databases.
• Drapersjobs.com representing a huge low cost opportunity
to interact with potential candidates across all main open
networks (Twitter, Facebook, LinkedIn)
17. • STEP FIVE
Get connected
How to get ahead in fashion recruitment
• Fully mobile enabled- job ads feature on the desktop, laptop,
smartphone and tablet.
• Simple to use - registration is a two-step process.
• Support offered for Drapersjobs.com candidates with advice
and uploading tools
• Offers latest news and moves in the industry
70% of Drapers subscribers use Drapers for their next career move.
18. • STEP SIX
Be in the know
• We have our finger on the pulse of the
fashion business and provide high quality
‘careers’ information
• Our site provides social utility through a
platform which supports digital careers
advice, tools, FAQs, interactive Q&A and
video content.
• Our multi-channel attraction strategies
create viral impact, boost brand recognition
and ultimately drive response.
19. • STEP SEVEN
Reduce costs
• Reduces cost, agency dependency and enhance ROI
• All recruitment agencies use Drapers Jobs for their clients but
charge 8x more.
• Spend 80% less and have complete control of your recruitment
process
20. VISITORS
38,000 Drapers Online
8,500 Drapers magazine
63,000 Drapers Twitter
98,000 Drapers Jobs
67,346 Drapers Jobs Mobile
2,435 Events
RESPONSE
(Average applications per vacancy)
Design: 45
Buyer: 44
Sales: 23
Merchandiser: 25
Production: 30
Technical: 19
Marketing: 35
Account Management: 22
Ecommerce: 29
Visual Merchandising: 30
Garment Designer: 36
Features 1700 jobs
Audience of 100,000
eshot goes out to 131,000
Drapersjobs.com delivers
over 80,000 unique users
per month
21. HEADS ABOVE THE REST
WHY DRAPERS OVER ANYONE ELSE
• We have a greater understanding of the industry as a whole
• Business of Fashion focuses on the premium end only.
• Drapers has a wider reach across the entire industry - CEO of
Primark reads Drapers
• Drapers Next Generation event offers an alumni club and a
continual event year round that provides networking opportunities
for recruiters.
• Commercial Opportunities – print media, digital media, bespoke
native advertising, sponsorship
22. RELIED UPON BY
You're in good company
85% of advertisers use Drapers repeatedly
• Relied upon by the world’s biggest fashion brands
23. AT THE HEART OF THE INDUSTRY
We also work closely with the industry's most respected fashion and retail event
brands and are sponsored by
24. FASHION’S GOT TALENT
Drapers search for the 30 under 30 of fashion’s
rising stars, who are each chosen for their solid
career progression, proven achievements,
potential and employer endorsement.
Drapers’ annual Next Generation special in
January is one of Drapers most read pieces of
content every year, and the Drapers Next
Generation event in April is our key recruitment
event and is unparalleled in the fashion industry.
Past speakers having included Ted Baker founder
Ray Kelvin, Reiss founder David Reiss, Net-a-
Porter co-founder Mark Sebba, Whistles CEO
Jane Shepherdson and designer Matthew
Williamson, among many others.
Sponsored by:
25. Discover how Drapers Jobs can
transform your business
http://www.drapersjobs.com/
