Coffee consumption in India has grown significantly with the emergence of chains like Café Coffee Day and Barista, increasing consumption from 55,000 to 75,000 tonnes annually. TATA Starbucks is opening its ninth store in India and has become hugely popular among all age groups as a place to socialize over coffee. A Starbucks kiosk is recommended for Pune due to its large youth population and rainy weather, which would attract students as well as office workers and older customers if prices are standardized for students and free samples are provided.