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1
• Coffee was previously only a South Indian drink
• It was for the places where lawyers and teachers held
discussions
• The drink has now become a concept
• With the emergence of different coffee joints like Café
Coffee Day and Barista, the coffee market reached a new
high
• Coffee consumption in India has increased from
55,000 tonnes to 75,000 tonnes
• Major consumption is between the age group of 15-35
years
2
3
• TATA Starbucks is now soon opening up its ninth store in the
country
• The opening of Starbucks has taken India by storm with coffee
lovers waiting for hours in line outside the joint
• It has become the most sort after “chilling out” place for all age
groups
• The name of the brand is enough for the customers to come to
the outlet on a regular basis
4
• Kiosks are not very popular in India except for in colleges
• A Starbucks kiosk should open up in Pune, because Pune has the
maximum youth population
• Not only will it be extremely popular among students, but also
with office goers and older people
• Also the weather in Pune is mostly rainy. So the customers love to
drink coffee during that kind of weather
• Standardized prices for students so that it becomes popular
among them
• Give out free samples in small sizes of new drinks available to
attract more customers 5
6

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Coffee kiosk

  • 1. 1
  • 2. • Coffee was previously only a South Indian drink • It was for the places where lawyers and teachers held discussions • The drink has now become a concept • With the emergence of different coffee joints like Café Coffee Day and Barista, the coffee market reached a new high • Coffee consumption in India has increased from 55,000 tonnes to 75,000 tonnes • Major consumption is between the age group of 15-35 years 2
  • 3. 3
  • 4. • TATA Starbucks is now soon opening up its ninth store in the country • The opening of Starbucks has taken India by storm with coffee lovers waiting for hours in line outside the joint • It has become the most sort after “chilling out” place for all age groups • The name of the brand is enough for the customers to come to the outlet on a regular basis 4
  • 5. • Kiosks are not very popular in India except for in colleges • A Starbucks kiosk should open up in Pune, because Pune has the maximum youth population • Not only will it be extremely popular among students, but also with office goers and older people • Also the weather in Pune is mostly rainy. So the customers love to drink coffee during that kind of weather • Standardized prices for students so that it becomes popular among them • Give out free samples in small sizes of new drinks available to attract more customers 5
  • 6. 6