This document provides instructions and resources for a student assignment on coding interview transcripts and identifying themes as part of a qualitative research methods course. Students are asked to code a provided interview transcript, list the codes developed, describe their coding process, and apply codes directly to excerpts from the transcript. Resources include a textbook chapter on qualitative data analysis and coding, as well as optional readings on improving interview and coding techniques.

1. Coding of the Interview & Theme Analysis
Prepare a 1 page double-spaced paper in APA format. The paper should have “ 1”
margins all around, 12 point font, Times New Roman, pages numbered in upper right
corner, running head and proper citations within the body of paper in APA format. The
paper should include a cover page and reference page in APA format which is not include in
the page count. This is a DBA course in Business Administration course. The title of the
course is Qualitative and Case Study Research for Business Analysis. Please write this paper
as if it is your own assignment. The paper has to be scholarly written. This assignment will
be submitted to turnitin. Please do not use information from another paper. Please use
peer-reviewed references no older than 5 years old. Please us at least 2 of the references
below. The assignment is due by APRIL 8, 2015 by 3PM EST. Please do not copy and paste
from another paper. Please paraphrase more. I will upload the rubrics and other
assignments that may be of some assistance. I am requesting you writer 337512 because
you completed the draft doctoral study. I have been focusing on the Coca-Cola Company
which I have uploaded some documents. I am not sure if you keep them on file. Course
Description The D.B.A. capstone project requires that students know how to collect,
organize, and interpret data. In this course, students broaden their research and general
analysis skills as they further explore methodology and project types to incorporate into
their doctoral study. Students engage in coursework focusing on qualitative and case study
research methods, through which they learn to focus their analysis on efforts to improve the
quality of an organization and its performance. Students examine techniques for thinking in
an action-oriented manner, as if they were consultants, so that they can apply their own
doctoral study in the real world. Finally, students engage in an iterative process of writing a
proposal, incorporating feedback from peers and the course instructor. Ultimately, the
proposal is offered by students as a document for review for consideration by potential
mentors for their doctoral study. Week 6 IntroductionEvaluating Qualitative Research The
Walden University definition of positive social change is “ a deliberate process of creating
and applying ideas, strategies, and actions to promote the worth, dignity, and development
of individuals, communities, organizations, institutions, cultures, and societies. Positive
social change results in the improvement of human and social conditions”
(https://catalog.waldenu.edu). While your doctoral study might begin with a problem that
is of interest to you personally, your research should also result in a solution that enhances
the well-being of others or organizations. This week, you will consider the potential social
impacts of gaining more insight into and possible solutions for the problem you have

2. identified. How will your research benefit the field of management and how will it be
applied in practice? In aIDition to this consideration, you will also evaluate the methods for
ensuring quality used in the doctoral study you selected in Week 1. What methods will you
use to ensure quality in your own study and how will this benefit other scholars in the
field? Learning Outcomes By the end of this week, you will be able to: • Articulate the
potential impacts for positive social change that might result from your proposed
study • Evaluate the quality of a chosen doctoral-level research design • Assess validity-
related concerns for qualitative studies related to business research • Create a first draft of
an open-code document with theme analysis for peer and faculty feedback Application 2:
Coding of the Interview and Theme Analysis In Chapter 8 of your Creswell text, you learn
about the core elements of qualitative data analysis. Coding the data is the first step. In this
process, you reduce the data gathered into segments, assigning names as you go along. Your
assignment for this week is to code your interview transcript to find themes. Be sure to
consider your research question as you begin to code. Your assignment should contain the
following elements: 1. Your research question for this interview 2. A list of the codes you
developed for your interview transcript 3. A description of your thinking or working
process, explaining how you developed your codes, including any evolution of your coding
system 4. In-text coding for your interview. This means that you are to select chunks of data
and apply the codes to your interview transcript. Keep your interview transcript intact as a
whole and show where you have applied the codes to the text. Resources Week 6:
Evaluating Qualitative Research This page contains the Learning Resources for this week.
Be sure to scroll down the page to see all of the assigned resources for this week. To view
this week’ s video resources, please use the streaming media player
below. Media • Laureate Education (Producer). (2012). Ensuring quality in qualitative
research [Video file]. Retrieved from https://class.waldenu.edu Note: The approximate
length of this media piece is 5 minutes. In this video program, qualitative research expert
Laura Knight-Lynn talks about the issue of researcher bias in the interview
process. Readings Course Text Qualitative Inquiry & Research Design: Choosing Among Five
Approaches • Chapter 10, “ Standards of Validation and Evaluation” This chapter discusses
standards of quality in qualitative research. • Chapter 8, “ Data Analysis and
Representation” Review this chapter, which was first presented in last week’ s Learning
Resources. This chapter describes the data analysis strategies used in qualitative research
and then provides information on how to represent that data. Optional Resources Bernard,
H. R. (2010). Analyzing qualitative data: Systematic approaches, Los Angeles, CA: Sage
Publications. • Chapter 4, “ Codebooks and Coding” Optional Readings on Qualitative
Research Methods: • Birks, M. J., Chapman, Y., & Francis, K. (2007). Breaching the wall:
Interviewing people from other cultures. Journal of Transcultural Nursing, 18(2), 150– 156.
Retrieved from SAGE Premier 2010 database. This article provides insights and techniques
to improve interviewing techniques as well as provides some context for improving
ethnographic culture analyses. • Brent, E., & Slusarz, P. (2003). “ Feeling the Beat” :
Intelligent coding advice from metaknowledge in qualitative research. Social Science
Computer Review, 21(3), 281– 303.Retrieved from SAGE Premier 2010 database. This
article examines the coding processes and the uses of computer programs to potentially

3. help in the coding and analysis process. • Csordas, T. J., Dole, C., Tran, A., Strickland, M., &
Storck, M. G. (2010). Ways of asking, ways of telling: A methodological comparison of
ethnographic and research diagnostic interviews. Culture, Medicine, and Psychiatry, 34(1),
29– 55.Retrieved from ProQuest Central database. This article provides insights and tools so
you can better understand the practice of interviewing in qualitative research. Janesick, V. J.
(2003). “ Stretching” exercises for qualitative researchers (2nd ed.). Thousand Oaks, CA:
Sage. This book provides you with in-depth techniques to help improve qualitative research
skills. It is highly recommended for DBA students planning qualitative research, and you
may want to think about purchasing this during the first iteration of DBA
9000. • LeVasseur, J. J. (2003). The problem of bracketing in phenomenology. Qualitative
Health Research, 13(3), 408– 420.Retrieved from SAGE Premier 2010 database. This article
provides insights on how you can improve phenomenological research, particularly with
respect to the concept of bracketing. • Merriam, S. B., & Associates. (2002). Qualitative
research in practice: Examples for discussion and analysis. San Francisco, CA: Jossey-
Bass. This book supplies you with in-depth techniques to help improve qualitative research
skills. • Rubin, H. J., & Rubin, I. S. (2005). Qualitative interviewing: The art of hearing data
(2nd ed.). Thousand Oaks, CA: Sage. This book provides you with in-depth techniques to
help improve qualitative research skills. It is highly recommended for DBA students
planning qualitative research, and you may want to think about purchasing this during the
first iteration of DBA 9000. Optional Readings—
Research Design Examples: • Block, P.
(1999). Flawless consulting, a guide to getting your expertise used (2nd ed.). San Francisco,
CA: Jossey-Bass/Pfeiffer. This book looks at the appropriate skills to be a successful
consultant. • Ahn, Y., Park, S., & Jung, J. (2009). A case study on knowledge management of
Busan Metropolitan City. Advances in Developing Human Resources, 11(3),
388– 398.Retrieved from Sage Premier 2010 database. This article provides you with an
example of an effective case study design. • Bhalla, A., Henderson, S., & Watkins, D. (2006).
A multiparadigmatic perspective of strategy: A case study of an ethnic family firm.
International Small Business Journal, 24(5), 515– 5 37.Retrieved from SAGE Premier 2010
database. This article provides an example of an effective case study design. • Edwards, P.,
Collinson, M., & Rees, C. (1998). The determinants of employee responses to total quality
management: Six case studies. Organization Studies, 19(3), 449– 475.Retrieved from
Business Source Complete database. This article provides an example of an effective case
study design Järvenpää, M. (2007). Making business partners: A case study on how
management accounting culture was changed. European Accounting Review, 16(1),
99– 142. Retrieved from Business Source Complete database. This article provides an
example of an effective qualitative study that is related to ethnography. • Smythe, E., &
Norton, A. (2007). Thinking as leadership/leadership as thinking. Leadership, 3(1), 65– 90.
Retrieved from SAGE Premier 2010 database. This article provides an example of an
effective phenomenological research design. Course Materials Required Readings Course
Texts • Creswell, J. W. (2013). Qualitative inquiry & research design: Choosing among five
approaches (3rd ed.). Thousand Oaks, CA: Sage. • Yin, R. K. (2014). Case study research:
Design and methods (5th ed.). Thousand Oaks, CA: Sage. • American Psychological
Association, (2010). Publication manual of the American Psychological Association (6th

4. ed.). Washington, DC: Author. (Note: You should have received this reference text for a
previous course. The APA Publication Manual will be used as a resource throughout this
program.) Articles (Unless otherwise noted, from the Walden Library online
databases) • Ryan, G. W., & Bernard, H. R. (2003). Techniques to identify themes, Field
Methods, 15(1), 85– 109. Retrieved from Sage Journals database. • Quisenberry, W. L.
(2011). Common characteristics and attributes of self-managed virtual teams (Doctoral
Study). Available from ProQuest Dissertations and Theses database. Handouts (Note: All
document handouts are either provided via a link in the weekly learning resources, or
located under Doc Sharing in the online classroom.• The following DBA Program documents
are located on the Walden University Center for Research Support website,
https://researchcenter.waldenu.edu/: ?Chair Process
Overviewhttps://researchcenter.waldenu.edu/Documents/DBA_Chair_Overview_(5.25.10).
pdf ?Chair Request Formhttps://researchcenter.waldenu.edu/DBA-Doctoral-Study-
Process-and-Documents.htm ?DBA Prospectus
Formhttps://researchcenter.waldenu.edu/DBA-Doctoral-Study-Process-and-
Documents.htm ?Doctoral Study Rubrichttps://researchcenter.waldenu.edu/DBA-Doctoral-
Study-Process-and-Documents.htm ?Research Ethics Review Application (IRB Application
https://researchcenter.waldenu.edu/Application-and-General-Materials.htm • Completing
Your Small-Scale Qualitative Research Project (Interview) for This Course• How to Record
With Audacity • Preparing a Good Qualitative Study Within the Walden DBA Context and
FAQ • Research Design Considerations Flowchart and FAQ • Small-Scale Qualitative
Research Project: Interview Guide Template • The Doctoral Student-Doctoral Study Chair
Relationship Media The following media is streamed in the Weekly Resources area of the
online classroom: • Laureate Education (Producer). (2012). Interview techniques part I
[Video file]. Retrieved from https://class.waldenu.edu • Laureate Education (Producer).
(2012). Interview techniques part II [Video file]. Retrieved from
https://class.waldenu.edu • Laureate Education (Producer). (2012). Theory [Video file].
Retrieved from https://class.waldenu.edu • Laureate Education (Producer). (2012).
Literature reviews [Video file]. Retrieved from https://class.waldenu.edu • Laureate
Education (Producer). (2012). Ensuring quality in qualitative research [Video file].
Retrieved from https://class.waldenu.edu • ” Anatomy of a Research Study” (Interactive
Media)