The document discusses various elements that are commonly used in film openings to set the scene and establish context for the audience. It explains that film openings typically include credits and an establishing scene to introduce the main characters and storyline. Additionally, it discusses how techniques like enigma codes, production logos, typography, genre conventions, narration, and diegetic/non-diegetic sounds are often employed in openings to provide background, set the mood, and launch the narrative.

2. What is the Art Of The Title ?
 It is an online publication dedicated to title
sequence design, spanning the film,
television, conference, and video game
industries.
 The publication is both an educational and
historical resource and a contemporary
publication, focusing on the creative process
behind the design of title sequences.

3.  The main purpose of a film opening is to give the audience a glimpse of what the
films storyline is about, who the main characters are and what the genre is.
 In film openings, there are usually credits that introduce the important roles. The
opening credits can be shown in several different ways, but usually they are
shown with a background soundtrack/audio music and an opening scene or piece
of film. This piece of film usually sets the scene to the movie and gives the
audience a foundation of the movie.

4.  Roland Barthes developed a concept that every narrative is interwoven with five
codes that drive one to maintain interest in a story.
 A film that opens with a situation which leaves the audience with no answers,
makes puts with a situation which needs to be explained.
 Murder mystery and detective dramas use enigma codes to slowly reveal the
narrative, with key information needed to solve the case saved until near the end
of the programme to create a thrilling conclusion.

5.  Enigma codes are questions that are posed to the audience to leave a sense of
ambiguity and to leave them asking questions. They are used constantly in the
openings of films. Enigma codes entice the audience to watch the rest of the film as
they're curious as to what will happen next; they also help to move on the narrative.
 Murder mystery and detective dramas use enigma codes to slowly reveal the narrative,
with key information needed to solve the case saved until near the end of the
programme to create a thrilling conclusion.
 An example of an effective enigma codes being used is in the film Silence of The
Lambs, the opening of this film features a woman running through some sort of misty
woods, this makes you question yourself: who is she? and why is she running?

6.  A production logo is a logo used by
movie studios and television production
companies to brand what they produce
and to determine the production
company and the distributor of a
television show or film. The production
logo is often overlooked however they do
give some insight on what the audience is
about to watch.
STUDIO AND PRODUCTION
LOGOS

7. TYPOGRAPHY
 A title sequence is the method by
which films or television programs
present their title, key production
and cast members, utilizing
conceptual visuals and sound. It
typically includes the text of the
opening credits, and helps establish
the setting and tone of the
program.
 The typography of the film
Stranger Things highlights the
genre of the series, which is a
thriller, as the bold fire red font is
pressed against a black
background.

8. ESTABLISHING GENRE
 The audience should know what genre of film it is just through the
film opening. This can happen due to key conventions which present
a snippet of what the genre could be to the audience. An example of
this could be in a horror film, the key convention in the opening
could include uncomfortably slow, tense sounds and low lighting.
 All these factors indicate what the genre is in the opening of the
film.

9. LAUNCH OF NARRATIVE
 Narration usually gives the viewer background information necessary for a full
understanding of the plot. It sets the scene, creates atmosphere and introduces a
character. It helps introduce the characters and plot.
 Narration and the character’s voice is very important as it doesn’t just give the
viewer background information but it also tells us so much a bout the individual
characters, like where they are from, their personality and how they are feeling.

10. SOUND
 There are two types of sound found in
films, diegetic and non-diegetic sound.
Diegetic sound is any sound presented
as originated from source within the
film's world Diegetic sound can be
either on screen or off screen depending
on whatever its source is within the
frame or outside the frame. A couple
examples of diegetic sound are the
characters voice and sounds made by
objects.
 Non-diegetic sound is sound whose
source is neither visible on the screen
nor has been implied to be present in
the action so it could include narrators
commentary or sound effects which are
added for the dramatic effect.