This document discusses various codes and conventions used on magazine double page spreads, including drop caps, pull quotes, stand firsts, columns, main images, backgrounds, fonts, headlines, captions, banners, bi lines, text layout, and mise en scene. It explains that drop caps are large capital letters that draw attention at the start of an article. Pull quotes make snippets of text from the article larger to stand out. Stand firsts are introductory paragraphs that are larger than the rest of the text to summarize the article. Columns are typically used to separate information across the page.

1. Codes and conventions
of a double page spread
Kealan Whittaker

2. Drop Cap
 A drop cap is a large capital letter at the start of an article
 Has depth of two or more lines of regular text
 Draws reader attention

3. Pull Quote
 A pull quote is a quote taken from an article and made bigger to stand out
 Snappy and draws attention
 Graphic feature or sub-heading

4. Stand first
 An introductory paragraph in an article
 Lager text than the rest of the article
 May be bold text or a different colour
 Summarises the article

5. Columns
 Usually 4 columns across the page
 Columns separate the information

6. Main image
 May take up whole page
 Relevant to magazine
 Striking and main focus
 Lighting relevant to image

7. Backgound
 Background is plain to not draw attention away from text
 An image can sometimes be the background of a page

8. Colour and font
 There are limited colours used on the page
 Doesn’t draw attention from the article
 The font is usually simple to not distract the reader and so the article is easy
to read

9. Headline
 This is the largest text on the page

10. Captions
 Used to sum up an article or image

11. Banners
 Used to make information from the article stand out

12. Bi line
 This is the journalists name

13. Text
 Text is usually centred around the image
 Text is usually on a plain background

14. Mise en scene
 The artist/article suits the genre of magazine
 Use of image and colour scheme to fit with the magazine