CO-CREATION, a process & toolkit of collaborative innovation with employees, customers and suppliers. Contact us: adifiore@ecsi-consulting.com

1. April 26th 2017
Co-creation
ECSI’s framework

2. 2
Definition
CO-CREATION -
a process & toolkit of
collaborative innovation with:
Employees Customers
Other
value chain
actors
Suppliers
Partners
External
stakeholders

3. 3
Italcementi co-creates with great contemporary architects …
“THE ANTIOXIDANT CEMENT”
DIVES IN MISERICORDIA CHURCH, ROME (ITALY)
Star architect: Richard Meier
Star architect: Giampaolo Imbrighi
“THE TRANSPARENT CEMENT”
PAVILLION FOR THE SHANGHAI 2012 EXPO (CHINA)

4. 4
§ Creation of a physical
space …
§ … showcasing R&D
capabilities
§ Star architects pampered
during the experience cycle
§ Joint ideation with R&D staff
STAR ARCHITECTS CO-CREATION SYSTEM
§ Focus on star architects …
§ … while developing
flagships
§ Push the bar of
architectural creations
§ Emotional value of
recognition
… to thrive sustainable innovations and show that even cement
can be special!
CONTRIBUTORS
INTERACTIONS
PLATFORMSVALUE
2
3
4
1

5. 5
Integrated insight generation and thinking with the customer is
key in B2B
THE BENEFITS OF
CO-CREATION
Deeper
knowledge
of needs
Lower marketing
costs
Lower
risks of
innovation
Improved trust
CO-
CREATION

6. 6
To act as an event manager1
To neglect diverging time horizons3
To fail being “empathic”4
2 To define the problem statement alone
4 traps to avoid

7. 7
Thank you!
Contact: adifiore@ecsi-consulting.com
Follow: @alexdifiore