1. A N I N D I A N J O U R N A L O F A R C H I T E C T U R E
Media Kit 2016
2. USA
C3 AGENCY SEVEN
HUBERT MEDIA
GERMANY
RUSSIA
POLAND KAZAKHSTAN
UK
FRANCE
CZECH REP. UKRAINE
SPAIN/
PORTUGAL
ROMANIA
TURKEY
INDIA
TAIWAN
HONG KONG
THAILAND
BRAZIL
SINGAPORE/
MALAYSIA
• 10,300 employees
• 40 million paying consumers
• 500 media products
• 165 million users
• 114 websites
• 43,000 advertising clients
THE STRATEGIC LANDSCAPE OF
HUBERT BURDA MEDIA
3. Vision…
To create a contextualised journal of progressive thought intrinsic and yet ahead of its times
Metamorphosis in Architectural Journalism
4. India’s Most Authentic Architectural Magazine Over 30 Years of Invigorating Architectural Journalism
“Designs of purely arbitrary nature can-
not be expected to last long”
– Kenzo Tange
What is it?
Right from day one since its conception in 1984,
Architecture+Design has had a directional approach
to make the architect, the manufacturer, the student
and the general reader, attuned to the realities in the
profession. India’s premier journal of architecture, the
only one of its kind in the country, has consistently
maintained a high international standard while
portraying contemporary trends in architectural
practice and academics.
The magazine portrays the modern trends in planning,
building technology, research and development,
project profiles, conservation and environmental
issues, product information and much more…
Editorial Profile
5. A+D addresses the architect,
planner and members of
the construction business
community – who are
termed as institutional
buyers – in other words
they constitute the volumes
where sales are concerned
for all manufacturers &
suppliers – an extremely
valuable segment.
“The job of buildings is to improve human relations:
architecture must ease them, not make them worse.”
– Ralph Erskine
Contemporary
Out of the Box
Resourceful
Ingenuity
Promoter of Talent
Articulate
Renowned
Storehouse of Knowledg
Skillful
Universal Appeal
Informative
Innovative
Propounder of beliefs
Genius
Creativity
CasketofWisdom
Treasure of Design
Prestigious
Analytical
Focused
Contemporary
Out of the Box
Resourceful
Ingenuity
Promoter of Talent
Articulate
Renowned
Storehouse of Knowledg
Skillful
Universal Appeal
Informative
Innovative
Propounder of beliefs
Genius
Creativity
CasketofWisdom
Treasure of Design
Prestigious
Analytical
Focused
Readership Profile
6. Balancing Barn, Suffolk, UK
Sancaklar Mosque,
Buyukçekmece, Istanbul
Ajay Kumar Garg Engineering
College (AKGEC), Ghaziabad
Embassy of India, BeijingRijksmuseum, Amsterdam
Heydar Aliyev Centre,
Baku, Azerbaijan
Chennai Airport, Tamil Nadu
Military History Museum,
Daniel Libeskind
Our ongoing process of publishing prominent projects...
Projects
7. Strong connects with the building industry…
• Events like Chit Chats, Design talks and the A+D awards added a crucial distinction to the brand’s credibility.
• As a journal Architecture+Design has partnered & supported numerous purposeful seminars, symposiums,
conferences and other such events to involve a contemporary vocabulary in architecture.
Events
8. Architecture+Design & CERA Awards
Architecture+Design is also the organiser of the coveted “Architecture+Design & CERA Awards” with a massive
support from leading architects and professional bodies across the country.
Events
9. Expected reach
• 300 embassies and consulates
(Keeping smart cities in mind-
a ready reckoner for city planners and
architects of different countries)
• Ministries of 29 states and 7 union territories
• State and union chamber of commerce and
International commerce chambers
• Top builders and industrialists
• Council of architect
• Top architectural colleges
• Subscribers of A+D magazine
• High-end book stores
A Celebration of
Design Excellence
Mega Brands is a brand book by
Architecture+Design magazine
comprising India’s most successful and
emerging companies and brands from
the architectural industry.
New Initiatives
10. JANUARY
Heritage and
Conservation
JULY
Office Interiors
APRIL
Smart Residences
and Housing
OCTOBER
Hospitality
Architecture
FEBRUARY
Vertical Architecture
AUGUST
Experimental
Architecture
MAY
Institutional Design
NOVEMBER
Architecture for
Sports Centres
MARCH
Healthcare Design
SEPTEMBER
Cultural Centres
JUNE
Modern Asian
Architecture
DECEMBER
India’s top Projects
Calendar 2016
11. Leader at Newsstands
• Print distribution with
Living Media India Ltd
• Network extends across India’s top
60 cities and towns
• 2000+ key retail spaces
• 30 prominent airport sites
• 80 key national bookstores
• Vendor partnership programme that
ensures visibility
• Promoted heavily on all leading
digital newsstands
Visibility
12. CATCH-UP TIME
• Protraying contemporary
design trends
• Morning hours
• Exclusive to smartphone use
• Search for snippety bytes
in newsfeed
• Social media access for
quick updates/news
TOUCH TIME
• Focus towards purposeful
architectural contents
• Evening/night time
for relaxation
• Access to social media on
smartphone and tablet
• Print
DOWN TIME
• Come back to website for
longer reads
• App on tablet and smartphone
for trends and updates
• Receptive to ads
FOCUS TIME
• Contemporary projects highlighting
vernacular architecture
• Daytime hours. Customer knows
what they want and how to get it
• Access through website
• Simultaneous access to social
media on smartphone
• Print
• Receptive to events
24 Hour 3600
Engagement
13. User Acquisition
Content sites are now entered
predominantly through the side door:
our article is the new homepage
Social media
shares and likes
“Dark Social”
referrals:
Mail,
Messenger
Search referrals
Home
25%
Homepage
75%
Article Page
Premium Content = Premium Engagement
15. We engage customers with a responsive philosophy towards the profession. Users now expect
professional design brands to be part of a relevant architectural conversation.
Listening and Measurement
LISTENING & MEASUREMENT
We engage customers with a responsive philosophy.
Users now expect brands to listen and react, to be part of
a relevant men’s lifestyle conversation.
17. • Gutter Margin for double spread: total 16mm (only for text matter)
• Note: For a bleed Ad - 3mm extra on each edge for bleed advertisement. For Live matter less 5mm from the cut size
• Material needed for reproduction: Digital file in EPS/PDF format. Files contains high resolution images minimum
in 300DPI printable size and text in vector format. All links should be in CMYK mode and fonts should be embedded with the file.
The total print run per
issue is 70,000 copies
with a readership of over
3,50,000. This provides
the advertiser with a
lucrative opportunity
to share their brand’s
information with an
exclusive niche of
people who have a high
disposable income.
Inside Front DSP
(Bleed)
442 MM x 297 MM
`350,000
COVER
Outside Back Cover
(Bleed)
221 MM x 297 MM
`250,000
Inside Back Cover
(Bleed)
221 MM x 297 MM
`200,000
Specifications
Magazine Trim Size
221 MM X 297 MM
Full Page
(Non Bleed)
200 MM X 270 MM
`150,000
Full Page
(Bleed)
221 MM X 297 MM
`150,000
Double Spread
(Non Bleed)
415 MM X 270 MM
`300,000
Double Spread
(Bleed)
442 MM X 297 MM
`300,000
Half Page Vertical
(Non Bleed)
100 MM X 270 MM
`80,000
Half Page Horizontal
(Non Bleed)
200 MM X 135 MM
`80,000
Reverse Gatefold
(Bleed)
437 MM x 297 MM
`450,000
COVER
Horizontal
Strip
60 MM X 200 MM
`50,000
Single Column
Vertical
70 MM X 270 MM
`60,000
PRINT ADVERTISING RATE CARD
• Booking deadline: 15 days prior to the first day of the month of issue
Material deadline: 10 days prior to the first day of the month of issue
• Payment Terms: Accounts are due 30 days from date of invoice. All payments
must be made in Rupees in favour of Exposure Media Marketing Pvt. Ltd.
Sonali Roy (Sales)
sonali@emmindia.com
0124 4759691
Address
EXPOSURE MEDIA MARKETING PVT. LTD. 323 Udyog Vihar, Phase 4,Gurgaon 122016.
EXPOSURE MEDIA MARKETING PVT. LTD. Saffron, 401&402, 4th FloorPlot No.346-A, Linking Road, Khar-West, Mumbai-400 052
Suneet Paul (Editorial)
paul@emmindia.com
0124 4759666
Ritesh Roy (Production)
ritesh@emmindia.com
0124 4759631
Simon Clays (Publishing)
simon@emmindia.com
0124 4759555
Rekha Billava (Sales, Mumbai)
rekha@emmindia.com
022 42467777
Sujit Bose (Sales, Kolkata)
sujit@emmindia.com
033 40042815
Ganesh Dixit (Sales, Delhi)
ganesh@emmindia.com
0124 4759693
CONTACTS (India)
