1. cocreating kenny

2. tineke pauw
kennisnet

3. kennisnet

4. why cocreate?
we are a cocreated organisation

5. shouldn’t we
already know what
our users need?

6. first time?

7. motive
market is
target market
sensitive to new
does not grow
technology
7

8. urgency
we won’t fail
we c‚n‘t lose making kids
our reach smarter using
ict
8

9. marieke schoenmaker
gamechanger

10. Co-creation strategy &
principles
the whole
explore the
system in
whole elephant
the room
focus on the
future virtual self-
learning and managment and
playing actions
environment

11. rethink
portal
board
manager
community Project-
manager leader

12. Lessons learned
lessons learned

13. • lots of great ideas
• maximum support
kenny.nl
• highly motivated
team
• working closely
together

14. • it does take a lot of
time
• it’s expensive
• the challenge of
forming a skilled task
team

15. we managed to really
involve all future users

16. co-creativity

17. three creative competitors:
fabrique, mcwstudios, evident

18. lot of wishes to convert
humor usable news
filter together character
safe
quality vs quantity
nice attractive
accessible creative
educational fun
easy to maintain

19. we took an advent calendar

20. a castle in the sky

21. a gr‚ndm‚’s cuckoo clock

22. stirred them well

23. and kenny was born

24. a friend

25. in school

26. or at home

27. kenny’s place

28. kenny’s voice

29. kenny’s song

30. filte
r
on the 4th of october

31. the kids who helped us

32. helped us again to launch kenny.nl

33. traffic increase 426%
87.357 unique visitors in october
compared to 20.598 in august

34. want to be part of kenny 2.0?
follow kenny
on hyves join the
facebook or community
twitter

35. thank you