An overview of the factors that will be important for successful smart appliance development, taking into consideration: Working with the wider ecosystem, providing real benefits to the consumer, roadmapping and system design

1. Introduction to Cambridge Consultants
Smart Appliance solutions
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Richard Williams, Rachel Harker
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2. Who we are
A world leader in technology and product innovation
Over 300 engineers, designers, scientists, and consultants based in UK and USA
The majority of our business is fee-for-service product development
70% of our work is repeat business – our team members become trusted partners for our clients
Our work is typically on strategic projects requiring detailed technical and market knowledge
Our clients often benefit from technology transfer between our key markets such as telecomms, consumer
products, medical and industrial/manufacturing – creating breakthrough products
We’ve spun out >20 successful companies in markets such as ultra low power wireless silicon and
inkjet printing
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3. What we do
For our clients we create products to delight consumers...
...and deliver business results
Understand Create Evaluate Integrate Deliver
consumer innovative design technology robust
need concepts options designs
We develop breakthrough products fast in highly competitive markets
Being first to market is important, but so is getting to market with the right product, and protecting it – the
combination can deliver huge market share
Our innovation processes are proven over hundreds of successful projects and are re-used by our clients
We are self managing and collaborative – our teams are hand picked for their skills and experience
We complement our skills by partnering strategically – e.g. with other suppliers and subcontractors
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4. Background to Cambridge Consultants
We have worked with many clients in diverse, high volume markets including
consumer goods, consumer electronics, utility metering and security
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5. Agenda
What are the key requirements for successful Smart Appliance Products ?
Working with the wider Ecosystem
– Turning connectedness into value
– Defining your product boundary to maximize market share
Providing real benefits to the consumer
– Significant cost saving by reduced energy consumption and use of lower cost energy
– Added convenience
– Minimal required change of behavior
– Positive environmental benefits (Green credentials)
– Ease of use
A Roadmap and System Design
– Ready for the future, consumers don’t want technical obsolescence
– Flexible with the ability to evolve built-in
– Every product is designed to follow its route on the roadmap
– Maximize the value from your R&D spend
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6. Work with the wider Ecosystem
Smart Appliances will be part of a wider ecosystem
Service Providers:
Service Functions:
Will the Smart Energy market be: - Analytics
- Utility
- Internet Co (e.g. Google)
– Utility led? - Peer groups
- Consumer goods Co
- Energy advice
- New Vendor (Start-up)
– Internet company led? - Data presentation
– Consumer product company led? Internet
Answer: All of these
Smartphone
Collaboration will be required Broadband Home Energy
Router Management
Smart Meter,
System
Time of Use
Which System Configuration? Pricing
– Basic: Appliances and Smart Meter
– User: Appliances to UI devices inside
and outside the home
– Intelligent: Appliances with HEMS
(Home Energy Management System) PC and TV,
Alternative User
Interfaces Smart Appliances
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7. Provide real benefits to the consumer
Save energy and cost for the consumer
Consumer’s interest won’t be sustained User requirements: From the Utility:
long term with a manually controlled Which appliances to run Time of Use tariff
system. Automation with intelligence is Priority and urgency Demand limit to
required. Budget/Spend limit less than x kWh
Plus Load control /
– Optimize and schedule the Learned behaviour Code Red
appliance operation taking inputs
from users, utilities and HEMS
– Incorporate heuristics - every Optimise and
consumer is different Schedule
– Give the consumer prioritization
choices which are relevant to their
lifestyle and values. For example:
– Lowest cost
– Stick to a budget
– Eco priority
Appliance characteristics: Energy Source:
Energy consumption profile Micro-generation
Programme options Import
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8. Provide real benefits to the consumer
Evidence of consumer behaviour
• Providing consumers
with simple displays IHD = In Home Display
requiring manual
intervention does not
result in significant
savings
• Every Consumer is
different, automation
systems must learn
and adapt for each
household.
Source:
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9. Provide real benefits to the consumer
Enhanced User Experience
Multiple UI choices:
– At the appliance
– Via other devices in the home
– Via mobile devices for consumers who are
out-and-about
Motivation: Positive feedback and fun
– “You saved $ today, keep it up and you’ll
save $$$$ in a year”
– “You’re am Eco Winner with the lowest
5% of carbon emissions”
Ease of use and installation
– Auto registration and connect for networks
– Intuitive operation
– Common look and feel across all
appliances, and other components in the
product range => Brand image
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10. A Roadmap and System design
A System Design is required which is flexible and future proof
Consumers want long life from their Product Roadmap
appliances (not technical obsolescence)
=> Appliance manufacturers must offer new
services and applications as they emerge (and
keep pace with the Ecosystem) without retrofit
Functionality
Appliance Manufacturers must meet the
requirements of both Retail and Utility driven
markets
=> The requirements and standards for these
market will differ for some time (they may converge
in the future)
A platform approach is required with easy
(remote) in-home upgrade
=> Will an Open standards approach maximize the Time
market opportunity?
“A well planned roadmap enables the quick
To cope with this Appliance Manufacturers development of new variants (necessary for
will need to plan flexible product platforms a rapidly changing market) and maximises
with much longer product lifecycles the value of R&D expenditure.”
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11. Next Step
How can Cambridge Consultants help?
Product roadmapping
– Helping you to orientate your product development for a new eco-system
System architecture – options and definition
– Ecosystem, Standards, Interoperability
– Defining market scenarios and capturing their requirements
Mapping technical and functional capability to consumer’s needs and behavior
– By considering the human factors you can select the technologies that will work for the
consumer
UI and ergonomics design
– Ensuring a consistent user experience for your consumers to encourage them to engage
and realise the benefits of your products and services
Product development support to cover technical issues beyond your core competence
– Proof of Concept Demonstrators
– Design & development services
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12. Contact details:
Cambridge Consultants Ltd Cambridge Consultants Inc
Science Park, Milton Road 101 Main Street
Cambridge, CB4 0DW Cambridge MA 02142
England USA
Tel: +44(0)1223 420024 Tel: +1 617 532 4700
Fax: +44(0)1223 423373 Fax: +1 617 532 4747
Registered No. 1036298 England
Rachel.Harker@CambridgeConsultants.com
Richard.Williams@CambridgeConsultants.com
www.CambridgeConsultants.com
Cambridge Consultants is part of the Altran group, the
European leader in Innovation Consulting. www.Altran.com
Commercially Confidential This Presentation contains ideas and information which are proprietary to Cambridge
Consultants Limited and/or Cambridge Consultants Inc: it is given to you in confidence. You are authorised to open
and view any electronic copy we send you of this document within your organisation and to print a single copy.
Otherwise the material may not in whole or in part be copied, stored electronically or communicated to third parties
without the prior written agreement of Cambridge Consultants Limited and/or Cambridge Consultants Inc.
© 2011 Cambridge Consultants Ltd, Cambridge Consultants Inc. All rights reserved.
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