coco cola case q1.pptx
•Download as PPTX, PDF•
0 likes•7 views
Donnelly refused to use discounts and coupons to acquire Facebook fans for Coca-Cola, unlike Starbucks' successful tactic, and instead focused on consistent content, marketing, and consumer engagement which increased organic visitors and brought in a million users. Donnelly's goal changed from attracting customers with discounts to keeping them as feeling like owners and family members of Coca-Cola so they would use products without needing incentives like discounts or coupons.
Report
Share
Report
Share
Recommended
Case study balla bracelets (pdf)
Balla Bracelets is an online jewelry company who sees 9x return on ad spend on Facebook Offers, 10x increase in sales and up to 50% of total revenue from Facebook sales.
Coke case
This document compares and contrasts the social media strategies of Coca-Cola and Starbucks. It finds that Coca-Cola focuses on building relationships with fans through experiences rather than discounts. In contrast, Starbucks primarily uses deals and offers to engage fans. The document recommends Coca-Cola continue fostering engagement through campaigns and CSR efforts while introducing limited discounts. It also suggests exploring location-based social media like Foursquare.
Share A Coke Campaign.pptx
Coca-Cola launched their "Share a Coke" campaign in 2012, first in Australia and then Britain, to increase summer sales and engage customers. The campaign personalized Coke bottles with names to encourage people to share bottles on social media with the hashtag #shareacoke. It was highly successful, driving an 870% increase in Facebook traffic and 378,000 custom bottles printed. The reasons for its success were that personalization engaged customers and allowed them to express creativity, while social media amplified the impact of the campaign worldwide.
SHARE A COKE
The "Share A Coke" marketing campaign was successful in boosting Coca Cola's sales in the US for the first time in over ten years. The campaign allowed customers to personalize Coke bottles with their name, increasing customer satisfaction and loyalty. It empowered customers by letting them participate in the company's marketing strategy through social media. The campaign addressed Coca Cola's need to solve declining sales through a new approach and engaged customers globally on social platforms.
Awesomesauce profile
The document summarizes various digital marketing campaigns conducted by Awesomesauce for their clients. It describes campaigns for DLF Place Saket that included a "Festival of Toys" promotion with Hamleys and a "6 Years of Love Awards" celebration for DLF Place's anniversary. It also outlines campaigns for United Coffee House involving a "What Coffee Personality Are You" application, for Chikotee involving a "Spin the Bottle" application, and website development projects for various clients.
Digital Digest #2.pptx
The "Share a Coke" marketing campaign personalized Coca-Cola bottles and cans by writing names that people could relate to, like friend or sister, in order to improve sales and customer interactions. They promoted the campaign on social media and encouraged sharing photos using #Shareacoke. This successful campaign boosted Coke sales by using the brand to strengthen relationships and through innovative advertising approaches like customizing bottles at kiosks. Coca-Cola also collaborated with celebrities to further promote the campaign.
Jcp final digital_marketingstrategy-final-8
JC Penneys Powerpoint Presentation for NBC's Fashion Show and NYU includes Facebook, mobile strategy, email marketing tactics, Social Media Flowchart
Marketing Sample Pitch by Lori Peters
Share a Coke
Coca-Cola launched a marketing campaign called "Share a Coke" in Australia to increase summer consumption and get people talking about the brand again. They printed the most popular names on Coke bottles to spark conversations and remind people of relationships. Young adult consumption increased 7% and the campaign improved perceptions of Coca-Cola among teens by personally connecting the brand to consumers through a shared naming experience.
Recommended
Case study balla bracelets (pdf)
Balla Bracelets is an online jewelry company who sees 9x return on ad spend on Facebook Offers, 10x increase in sales and up to 50% of total revenue from Facebook sales.
Coke case
This document compares and contrasts the social media strategies of Coca-Cola and Starbucks. It finds that Coca-Cola focuses on building relationships with fans through experiences rather than discounts. In contrast, Starbucks primarily uses deals and offers to engage fans. The document recommends Coca-Cola continue fostering engagement through campaigns and CSR efforts while introducing limited discounts. It also suggests exploring location-based social media like Foursquare.
Share A Coke Campaign.pptx
Coca-Cola launched their "Share a Coke" campaign in 2012, first in Australia and then Britain, to increase summer sales and engage customers. The campaign personalized Coke bottles with names to encourage people to share bottles on social media with the hashtag #shareacoke. It was highly successful, driving an 870% increase in Facebook traffic and 378,000 custom bottles printed. The reasons for its success were that personalization engaged customers and allowed them to express creativity, while social media amplified the impact of the campaign worldwide.
SHARE A COKE
The "Share A Coke" marketing campaign was successful in boosting Coca Cola's sales in the US for the first time in over ten years. The campaign allowed customers to personalize Coke bottles with their name, increasing customer satisfaction and loyalty. It empowered customers by letting them participate in the company's marketing strategy through social media. The campaign addressed Coca Cola's need to solve declining sales through a new approach and engaged customers globally on social platforms.
Awesomesauce profile
The document summarizes various digital marketing campaigns conducted by Awesomesauce for their clients. It describes campaigns for DLF Place Saket that included a "Festival of Toys" promotion with Hamleys and a "6 Years of Love Awards" celebration for DLF Place's anniversary. It also outlines campaigns for United Coffee House involving a "What Coffee Personality Are You" application, for Chikotee involving a "Spin the Bottle" application, and website development projects for various clients.
Digital Digest #2.pptx
The "Share a Coke" marketing campaign personalized Coca-Cola bottles and cans by writing names that people could relate to, like friend or sister, in order to improve sales and customer interactions. They promoted the campaign on social media and encouraged sharing photos using #Shareacoke. This successful campaign boosted Coke sales by using the brand to strengthen relationships and through innovative advertising approaches like customizing bottles at kiosks. Coca-Cola also collaborated with celebrities to further promote the campaign.
Jcp final digital_marketingstrategy-final-8
JC Penneys Powerpoint Presentation for NBC's Fashion Show and NYU includes Facebook, mobile strategy, email marketing tactics, Social Media Flowchart
Marketing Sample Pitch by Lori Peters
Share a Coke
Coca-Cola launched a marketing campaign called "Share a Coke" in Australia to increase summer consumption and get people talking about the brand again. They printed the most popular names on Coke bottles to spark conversations and remind people of relationships. Young adult consumption increased 7% and the campaign improved perceptions of Coca-Cola among teens by personally connecting the brand to consumers through a shared naming experience.
Sponsor Luncheon Presentation by ExactTarget
Acquiring New Customers Through Twitter and Facebook
Social media is an excellent tool for engagement with existing customers and brand awareness, but how do you convert the broader Twitter and Facebook users into customers? Join ExactTarget's Vice President of Social Products Margaret Francis as she dives into the ways successful organizations can and have used social media to build their customer base.
Presenter: Margaret Francis, VP of Product, ExactTarget
Margaret Francis is the Vice President of Social Products at ExactTarget. She is the former VP of Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and social listening and analytics. Prior to co-founding Scout Labs, she was the Director of Strategy and Analytics at Razorfish, where she developed marketing and technology strategies for Fortune 500 companies. Her customers and clients include companies such as Netflix, Coca-Cola, Visa, United Airlines, Nike, Apple, Citibank and Disney. She is a frequent speaker on the topic of social media management and metrics and their integration into marketing strategy and program measurement. Margaret is a graduate of Yale University and SFAI.
FB Marketing_Refuel
Refuel Coffee is a small coffee shop located inside a bike shop in Quezon City, Philippines. It has few customers that are mostly regulars of the bike shop. The objective is to increase daily transactions by 100% starting in February 2018. A digital marketing plan on Facebook is proposed, with a budget of PHP500 to promote the coffee shop locally. The results showed a 16% increase in Facebook page likes within 5 days and good engagement on a boosted post, but no increase in sales yet. Continued digital and traditional marketing is recommended.
Share A Coke.pptx
The Coca-Cola "Share a Coke" campaign launched in 2014, replacing the logo on bottles and cans with names to encourage sharing and personal connections. By personalizing Coke, the brand strengthened emotional bonds with consumers and its image as a symbol of togetherness. People enthusiastically shared photos online, sparking excitement. This innovative social media-driven approach helped Coca-Cola engage customers in a changing market, increasing sales and brand visibility through a focus on relationships.
FACEBOOK MORE THAN 30 MILLION LIKES (COCA-COLA)
Coca-Cola was founded in 1886 by John S. Pemberton and is headquartered in Atlanta, Georgia. It produces over 3,000 beverage brands and is distributed in over 200 countries. Coca-Cola employs over 92,400 people worldwide and serves over 1.6 billion beverages per day. The company focuses on leveraging its brand reputation through social media to strengthen customer loyalty and encourage participation by hosting contests and campaigns on platforms like Facebook.
Betsey Johnson Digital Strategy
The Betsey Johnson brand aims to increase online sales and website traffic through a digital strategy. This includes using social media like Facebook, Twitter, YouTube and Pinterest to engage customers and promote new products. Search engine optimization and Google AdWords will target relevant keywords to these goals. A mobile-friendly website and app will allow customers to shop on the go. Analytics tools will monitor the success of these initiatives and determine where to focus efforts going forward. The annual budget allocated for this comprehensive digital marketing plan is $486,000.
GabriellGutierrez_FASM400_Rebrand_Pt1.pptx
Members Only is rebranding to reconnect with modern consumers by becoming more inclusive and entertaining. Their strategy includes collaborating with R&B duo Silk Sonic, redesigning their website and launching a new app, improving social media through an influencer program, and customizing their rewards program. This will help Members Only establish a loyal following and position them at the top of the fashion world again.
Current Events Analysis Final
This document analyzes Coca Cola's "Share a Coke" marketing campaign. The campaign allowed customers to have their names printed on Coke bottles and cans. This led to a boost in Coke sales in the US for the first time in ten years. The author was interested in this topic because they enjoyed searching for their name on bottles over the summer. A YouTube video provided valuable secondary information by interviewing customers and showing how widely the campaign was marketed globally. The "Share a Coke" campaign related to the author's marketing module by empowering customers and increasing customer satisfaction and loyalty through personalized bottles. It demonstrated how Coke solved the problem of declining sales through creative marketing.
True Life: I work at an advertising agency
Engauge is a large independent advertising agency that leverages creativity and technology to develop ideas connecting brands to people. Kaitlyn Dennihy is a digital strategist who worked on campaigns for Coca-Cola and Chick-fil-A. For Coca-Cola's 125th anniversary, she created a summer social program with rotating themes to drive engagement. For Chick-fil-A's Cow Appreciation Day, she developed a campaign connecting physical and digital experiences that shattered records for online interactions and store traffic.
Coca-Cola Social Media Case Study
Coca-Cola is the largest beverage company in the world with over 3,500 products sold in over 200 countries. It employs over 146,000 people globally and has maintained over 50 consecutive years of profit growth. Coca-Cola utilizes social media platforms like Facebook, Twitter, Google+, and Pinterest to engage with customers, though it has had more success on Facebook and Twitter than other platforms due to not having a clear target audience. While Coca-Cola highlights environmental programs, it uses a large amount of water in producing its beverages.
Message maker social_go_local_for_better_engagement_on_facebook
The document provides five steps for developing a localized social media approach on Facebook to increase customer engagement:
1. Develop a corporate umbrella Facebook page for global brand content while also creating localized child pages for targeted, local content.
2. Segment social media strategies based on factors like language, region, and culture to provide relevant, localized content.
3. Bring personality to local content by focusing on local events, icons, imagery, and ways the brand supports the community.
4. Harness the power of Facebook place pages by encouraging check-ins, developing check-in deals, and taking advantage of parent-child page management for locations.
5. Achieve social media management success through an S
Digital digest #4
The document summarizes Coca-Cola's "Share a Coke" marketing campaign from 2012-2013. The campaign printed popular names on Coke bottles to encourage sharing on social media. Its goals were to boost summer sales among millennials and strengthen personal connections to the brand. It proved highly successful, increasing Coke consumption 7% and engagement on Facebook by 870%. The campaign showed that simple, personalized initiatives can powerfully engage customers when shared widely.
Businesses Going Beyond Traditional Media
This document discusses traditional marketing versus digital marketing. It notes that traditional marketing relies on tactics like TV, radio, mail and print advertising which can be expensive with difficult-to-track results, while digital marketing uses strategies like websites, social media, and pay-per-click ads which provide inexpensive options with immediately available data. The document also discusses blogging and how it has become a dominant form of self-publishing, noting that most people read blogs daily and that opportunities exist for bloggers through video blogging.
ADV 420 Final Presentation
Coca-Cola aims to appeal to young adults on a personal level by offering a sense of community and lifestyle through their digital strategy. Their goals are to 1) build their brand among young adult target markets, 2) promote experiences only Coke can offer, and 3) expand brand awareness using social media, influencers, their website and mobile apps. They will create a buyer persona named Margaret to represent their target audience and track her interests to personalize marketing messages through various digital channels. Success will be measured by website visits, social media engagement, revenue and other metrics.
Benefits of Facebook Marketing
This document provides tips for using Facebook marketing to promote a business. It recommends using an eye-catching banner and logo, updating status messages, integrating Facebook applications on websites, actively participating in niche groups and pages by commenting, adding relevant friends, keeping in contact with fans, rewarding fans for likes and recommendations, and tagging fans in photos to keep customers interested. The document concludes by providing a website for more details on Facebook marketing strategies.
Restaurant marketing cookbook
The document discusses how restaurants can use Facebook to offer promotions like coupons and ecards to acquire more fans, drive in-store traffic, and increase sales. It provides best practices for utilizing the Facebook timeline and advertising to engage customers and recommends a four-step approach to acquire, activate, convert, and retain fans. It also shares case studies of how restaurants like Einstein Bros. Bagels and P.F. Chang's successfully grew their Facebook fan bases and sales through targeted coupon campaigns.
Share a coke with compaign
The "Share a Coke" campaign was a huge success for three main reasons:
1. Simplicity - By personalizing bottles with popular names, it delivered a simple yet powerful message that resonated globally.
2. Personalization - Putting names on bottles connected with consumers on a personal level by appealing to their desires for self-expression and human connection.
3. Socialization - The campaign encouraged social sharing on platforms like Facebook, gaining 25 million new followers and over 500,000 photos tagged with the campaign hashtag in the first year.
Facebook ~social networking and business~
The document discusses how Facebook can be used effectively for business purposes. It outlines that people trust recommendations from friends over traditional advertising, and inbound Facebook marketing costs 62% less than traditional marketing. It provides tips for businesses to get many "Likes" on Facebook like making sure the target audience is defined, testing different ad types, using coupons to encourage sharing, using friendly language and photos/videos in posts, and creating a Q&A section. An example is given of Papa John's successful campaign that garnered 250,000 new fans by offering a free pizza for becoming a fan.
Group6
Starbucks uses social media platforms like Facebook, Twitter, YouTube, and Flickr for advertising instead of traditional print or television ads. They interact with customers on these platforms to promote their brand and occasional deals, like buy-one-get-one offers. Starbucks' regular customers serve as the best advertisements through their recommendations, as the company prioritizes excellent customer service over extensive marketing. Their strategy of investing in employee training rather than advertising has helped Starbucks build a loyal customer base and strong brand image.
IMC 619 Bobbi Brown Cosmetics and Facebook
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
Coca-Cola SH advsmnyu
Coca-Cola had a dilemma of how to handle a popular fan-created Facebook page for their brand that had grown to 1.9 million likes. They could ask Facebook to take it down, negotiate with the page owners, or work collaboratively. Coca-Cola chose to invite the page owners for discussions, where they agreed to work together keeping the fan-focused approach. This allowed Coca-Cola to benefit from a passionate brand community that would defend the brand without needing incentives like discounts.
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
More Related Content
Similar to coco cola case q1.pptx
Sponsor Luncheon Presentation by ExactTarget
Acquiring New Customers Through Twitter and Facebook
Social media is an excellent tool for engagement with existing customers and brand awareness, but how do you convert the broader Twitter and Facebook users into customers? Join ExactTarget's Vice President of Social Products Margaret Francis as she dives into the ways successful organizations can and have used social media to build their customer base.
Presenter: Margaret Francis, VP of Product, ExactTarget
Margaret Francis is the Vice President of Social Products at ExactTarget. She is the former VP of Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and social listening and analytics. Prior to co-founding Scout Labs, she was the Director of Strategy and Analytics at Razorfish, where she developed marketing and technology strategies for Fortune 500 companies. Her customers and clients include companies such as Netflix, Coca-Cola, Visa, United Airlines, Nike, Apple, Citibank and Disney. She is a frequent speaker on the topic of social media management and metrics and their integration into marketing strategy and program measurement. Margaret is a graduate of Yale University and SFAI.
FB Marketing_Refuel
Refuel Coffee is a small coffee shop located inside a bike shop in Quezon City, Philippines. It has few customers that are mostly regulars of the bike shop. The objective is to increase daily transactions by 100% starting in February 2018. A digital marketing plan on Facebook is proposed, with a budget of PHP500 to promote the coffee shop locally. The results showed a 16% increase in Facebook page likes within 5 days and good engagement on a boosted post, but no increase in sales yet. Continued digital and traditional marketing is recommended.
Share A Coke.pptx
The Coca-Cola "Share a Coke" campaign launched in 2014, replacing the logo on bottles and cans with names to encourage sharing and personal connections. By personalizing Coke, the brand strengthened emotional bonds with consumers and its image as a symbol of togetherness. People enthusiastically shared photos online, sparking excitement. This innovative social media-driven approach helped Coca-Cola engage customers in a changing market, increasing sales and brand visibility through a focus on relationships.
FACEBOOK MORE THAN 30 MILLION LIKES (COCA-COLA)
Coca-Cola was founded in 1886 by John S. Pemberton and is headquartered in Atlanta, Georgia. It produces over 3,000 beverage brands and is distributed in over 200 countries. Coca-Cola employs over 92,400 people worldwide and serves over 1.6 billion beverages per day. The company focuses on leveraging its brand reputation through social media to strengthen customer loyalty and encourage participation by hosting contests and campaigns on platforms like Facebook.
Betsey Johnson Digital Strategy
The Betsey Johnson brand aims to increase online sales and website traffic through a digital strategy. This includes using social media like Facebook, Twitter, YouTube and Pinterest to engage customers and promote new products. Search engine optimization and Google AdWords will target relevant keywords to these goals. A mobile-friendly website and app will allow customers to shop on the go. Analytics tools will monitor the success of these initiatives and determine where to focus efforts going forward. The annual budget allocated for this comprehensive digital marketing plan is $486,000.
GabriellGutierrez_FASM400_Rebrand_Pt1.pptx
Members Only is rebranding to reconnect with modern consumers by becoming more inclusive and entertaining. Their strategy includes collaborating with R&B duo Silk Sonic, redesigning their website and launching a new app, improving social media through an influencer program, and customizing their rewards program. This will help Members Only establish a loyal following and position them at the top of the fashion world again.
Current Events Analysis Final
This document analyzes Coca Cola's "Share a Coke" marketing campaign. The campaign allowed customers to have their names printed on Coke bottles and cans. This led to a boost in Coke sales in the US for the first time in ten years. The author was interested in this topic because they enjoyed searching for their name on bottles over the summer. A YouTube video provided valuable secondary information by interviewing customers and showing how widely the campaign was marketed globally. The "Share a Coke" campaign related to the author's marketing module by empowering customers and increasing customer satisfaction and loyalty through personalized bottles. It demonstrated how Coke solved the problem of declining sales through creative marketing.
True Life: I work at an advertising agency
Engauge is a large independent advertising agency that leverages creativity and technology to develop ideas connecting brands to people. Kaitlyn Dennihy is a digital strategist who worked on campaigns for Coca-Cola and Chick-fil-A. For Coca-Cola's 125th anniversary, she created a summer social program with rotating themes to drive engagement. For Chick-fil-A's Cow Appreciation Day, she developed a campaign connecting physical and digital experiences that shattered records for online interactions and store traffic.
Coca-Cola Social Media Case Study
Coca-Cola is the largest beverage company in the world with over 3,500 products sold in over 200 countries. It employs over 146,000 people globally and has maintained over 50 consecutive years of profit growth. Coca-Cola utilizes social media platforms like Facebook, Twitter, Google+, and Pinterest to engage with customers, though it has had more success on Facebook and Twitter than other platforms due to not having a clear target audience. While Coca-Cola highlights environmental programs, it uses a large amount of water in producing its beverages.
Message maker social_go_local_for_better_engagement_on_facebook
The document provides five steps for developing a localized social media approach on Facebook to increase customer engagement:
1. Develop a corporate umbrella Facebook page for global brand content while also creating localized child pages for targeted, local content.
2. Segment social media strategies based on factors like language, region, and culture to provide relevant, localized content.
3. Bring personality to local content by focusing on local events, icons, imagery, and ways the brand supports the community.
4. Harness the power of Facebook place pages by encouraging check-ins, developing check-in deals, and taking advantage of parent-child page management for locations.
5. Achieve social media management success through an S
Digital digest #4
The document summarizes Coca-Cola's "Share a Coke" marketing campaign from 2012-2013. The campaign printed popular names on Coke bottles to encourage sharing on social media. Its goals were to boost summer sales among millennials and strengthen personal connections to the brand. It proved highly successful, increasing Coke consumption 7% and engagement on Facebook by 870%. The campaign showed that simple, personalized initiatives can powerfully engage customers when shared widely.
Businesses Going Beyond Traditional Media
This document discusses traditional marketing versus digital marketing. It notes that traditional marketing relies on tactics like TV, radio, mail and print advertising which can be expensive with difficult-to-track results, while digital marketing uses strategies like websites, social media, and pay-per-click ads which provide inexpensive options with immediately available data. The document also discusses blogging and how it has become a dominant form of self-publishing, noting that most people read blogs daily and that opportunities exist for bloggers through video blogging.
ADV 420 Final Presentation
Coca-Cola aims to appeal to young adults on a personal level by offering a sense of community and lifestyle through their digital strategy. Their goals are to 1) build their brand among young adult target markets, 2) promote experiences only Coke can offer, and 3) expand brand awareness using social media, influencers, their website and mobile apps. They will create a buyer persona named Margaret to represent their target audience and track her interests to personalize marketing messages through various digital channels. Success will be measured by website visits, social media engagement, revenue and other metrics.
Benefits of Facebook Marketing
This document provides tips for using Facebook marketing to promote a business. It recommends using an eye-catching banner and logo, updating status messages, integrating Facebook applications on websites, actively participating in niche groups and pages by commenting, adding relevant friends, keeping in contact with fans, rewarding fans for likes and recommendations, and tagging fans in photos to keep customers interested. The document concludes by providing a website for more details on Facebook marketing strategies.
Restaurant marketing cookbook
The document discusses how restaurants can use Facebook to offer promotions like coupons and ecards to acquire more fans, drive in-store traffic, and increase sales. It provides best practices for utilizing the Facebook timeline and advertising to engage customers and recommends a four-step approach to acquire, activate, convert, and retain fans. It also shares case studies of how restaurants like Einstein Bros. Bagels and P.F. Chang's successfully grew their Facebook fan bases and sales through targeted coupon campaigns.
Share a coke with compaign
The "Share a Coke" campaign was a huge success for three main reasons:
1. Simplicity - By personalizing bottles with popular names, it delivered a simple yet powerful message that resonated globally.
2. Personalization - Putting names on bottles connected with consumers on a personal level by appealing to their desires for self-expression and human connection.
3. Socialization - The campaign encouraged social sharing on platforms like Facebook, gaining 25 million new followers and over 500,000 photos tagged with the campaign hashtag in the first year.
Facebook ~social networking and business~
The document discusses how Facebook can be used effectively for business purposes. It outlines that people trust recommendations from friends over traditional advertising, and inbound Facebook marketing costs 62% less than traditional marketing. It provides tips for businesses to get many "Likes" on Facebook like making sure the target audience is defined, testing different ad types, using coupons to encourage sharing, using friendly language and photos/videos in posts, and creating a Q&A section. An example is given of Papa John's successful campaign that garnered 250,000 new fans by offering a free pizza for becoming a fan.
Group6
Starbucks uses social media platforms like Facebook, Twitter, YouTube, and Flickr for advertising instead of traditional print or television ads. They interact with customers on these platforms to promote their brand and occasional deals, like buy-one-get-one offers. Starbucks' regular customers serve as the best advertisements through their recommendations, as the company prioritizes excellent customer service over extensive marketing. Their strategy of investing in employee training rather than advertising has helped Starbucks build a loyal customer base and strong brand image.
IMC 619 Bobbi Brown Cosmetics and Facebook
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
Coca-Cola SH advsmnyu
Coca-Cola had a dilemma of how to handle a popular fan-created Facebook page for their brand that had grown to 1.9 million likes. They could ask Facebook to take it down, negotiate with the page owners, or work collaboratively. Coca-Cola chose to invite the page owners for discussions, where they agreed to work together keeping the fan-focused approach. This allowed Coca-Cola to benefit from a passionate brand community that would defend the brand without needing incentives like discounts.
Similar to coco cola case q1.pptx (20)
Message maker social_go_local_for_better_engagement_on_facebook
Message maker social_go_local_for_better_engagement_on_facebook
Recently uploaded
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Introduction to AI for Nonprofits with Tapp Network
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaHow to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A Strategic Approach: GenAI in Education
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance
Recently uploaded (20)
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
coco cola case q1.pptx
- 1. • Yes, Donnelly is correct to refuse to use discounts and coupons to acquire Facebook page fans, despite the fact that Starbucks has had excellent success with this tactic. • Donnelly has observed an increase in organic Facebook page visitors without the use of discounts or coupons, but rather as a result of the interactions and experiences the customers were having with the brand and its customers. The consistent content hosting, marketing, and consumer engagement set Coca Cola apart from Starbucks on Facebook and brought in a million users. • This is how the Facebook page benefitted the clients and inspired them to follow it daily. Donnelly's goal in dealing with customers changed from attracting them with discounts and coupons to keeping them by making them feel as though they own Coca-Cola. He made them feel like a family so that they will use Coca-Cola products without the need for an incentive such as a discount or coupon.