Promotional Opportunity Analysis For HALDIRAM.

1. Tentative Opportunity AnalysisFor

4. Fritolays-Lehar, Bikaner (Mixtures)

5. HUL- Kissan, GopalJi, Hamdard, Fun Foods, Mapro, Kraftfoods- Hershey’s (Flavoured Syrup)

6. Traditional food outlets & sweet shops on local level.

8. Competitor’s Wide SKU’s and product line.

10. Mainly exports.

11. Food chain in metro 2tier and 3tier cities.

12. SKU’s present in all major TT’s and MT’S

13. Demographic --

14. Adoloscents

15. GenX

16. Young Boomers

17. Old boomersNOTE: Looked upon as a provider to the affluent segment .

19. Awareness through presence (distribution).

21. Demographics (people in late 50’s to 70’s) with products such as Sugar free Sweets and Low cholesterol mixtures.

22. 2 and 3 tier cities with Ice-cream carts invading HUL’s market.

23. Geographic

25. Sugar free ice-creams and sweets.

26. Products according to local needs of the international geographies.

27. New B2B markets

28. Institutions – hotels, pick n moves, offices, schools, colleges.

30. Consumer promotions – 15%

32. Pulsating communication needed.

33. Huge potential for communicating through events.

34. Should enter through its smaller food chain outlets in sub-urbs as well.