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UNDERGRADUATE
PERSPECTIVES:
Responsible Management Education
KYUNGHO.MIN
November, 2010
COBICS
KOOKMIN UNIVERSITY
cobics@cobics.org
About
COBICS is a Student-Driven organization
at KOOKMIN UNIV.
-40+ Individual members
-Found 4 years ago by business majors.
-Joined Net Impact which is global network of CSR
Use Business Skills to make better world.
-Co- business& ethics
-Practical action based activity
(Green campus initiative, Mentoring program, Planning Coming
Social Venture Competition Asia)
We are proud to represent KOREA
students voice on the PRME
PRME is a UN resolution encouraging
business schools and companies to
incorporate the Principles for
Responsible Management into practice.
What is PRME?
INDEX
1. The Current Level of PRME
2. The Needs of Students
3. Ideal Meet Reality
4. The Voices of Student Leaders
5. The Next Steps
6. Appendix
Survey Overview
Purpose
-Identify students perspective
-Proposal of PRME model
-Make our university support PRME
Definition of Responsible Management
-Decision making process considering
environment, society, governance and various
social values.
Survey Respondents: 206(Business Majors,
KOOKMIN UNIV. )
Limitation? Small case
54%
46%
Male
Female
Sex
86%
14%
Business
Others
Major
Grade
13.9
15
18.7
14.4
12.8
25.1
Under 05
06
07
08
09
10
0 5 10 15 20 25 30
Summary of Survey
-Demand of responsible management education was high
-However, there were short of Awareness and Infrastructure.
-There are also gap between Ideal and Reality for student.
-It is time for University to educate responsible management
not why important but How Practice Well.
-Also, They should meet student’s reality through
Cooperation between University, Student and Company that
maximizing network of UN Global Compact and PRME
The Current Level
of Responsible
Management Education
7
26
30
35
1 1
student
companies
government
educational institution
nonprofit organization
other
Q. Who has the role for responsible management education ?
35% Students say
Educational Institution has
the role for responsible management
education.
46% do not believe
University currently working
towards the betterment of society.
Q. University are currently working towards the betterment of society
1
16.5
36.4
39.3
6.8
strongly agree
agree
neutral
disagree
strongly disagree
39.3
34.1
34.5
51.5
50
19.9
8.8
6.3
5.8
4.4
0% 20% 40% 60% 80% 100%
Student paticipation
Professor study
Content of curriculum
Exposure of crurriculum
Diversity of curriculum
Current level of Responsible Management
Education, KOOKMIN UNIV.
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Current level of education is low
27
73
Yes
No
Most Students don’t know
about COBICS.
Q. Do you know COBICS?
39.3
40.3
23.3
28.3
28.6
36.4
15
8.3
6.8
7.3
4.9
3.4
0% 20% 40% 60% 80% 100%
Principle 6: Dialogue
Principle 5: Partnership
Principle 4: Research
Principle 3: Method
Principle 2: Values
Principle 1: Purpose
Current level With PRME principles
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Strong disagree with principle 5,6
29.6
27.9
30.9
35.1
28.4
37.3
46.3
54.9
52.9
49.3
53.4
51
0% 20% 40% 60% 80% 100%
Principle 6: Dialogue
Principle 5: Partnership
Principle 4: Research
Principle 3: Method
Principle 2: Values
Principle 1: Purpose
Agreement With PRME principles
Strongly Agree
Agree
Netural
Disagree
Strongly Disagree
Strong agreement with all principles
5
26
58
11
Supporting the PRME
Disagree
Neutral
Agree
Strongly
Agree
My Business
School should
support the PRME
1
9
30
48
12
Supporting the PRME
Strongly
Disagree
Disagree
Neutral
Agree
Strongly
Agree
All Business
School should
support the PRME
0.5
6.8
27.8
53.2
11.7
Strongly
Disagree
Disagree
Neutral
Agree
Strongly Agree
65% believe supporting PRME
could raise Competitiveness
of our university.
Q. Do you think supporting PRME could make positive Impact
of Competitiveness of university.
The Needs of
Students
On PRME
37.3
46.3
14.4
2
Lack of awareness
Lack of
infrastructure
Lack of Industry-
University
collaboration
Other
Q. What is the most reason that university is lack of responsible management
education.
46% thinks the most problem is lack of
Infrastructure
Q. Would you like to take related course of responsible management?
68.6
31.4
Yes
No
68% would like to take related
course of responsible management
Q. Which course should incorporate
responsibility management? Please
select all that apply.
Course Rate
Strategy 26.93%
Leadership/Management 21.95%
Human Resources 13.72%
Marketing 13.47%
Operations 9.48%
Accounting 7.98%
Finance 6.48%
Q. Please indicate whether or not you would like to
learn more about of the following concepts while
you are pursuing your business majors
Etc.
Carbon Footprint Analysis
Nonprofit Management & Governance
Renewable Energy
Socially Responsible Investment
Strategic Philanthropy
Social Entrepreneurship & Social Venture
Environmental Sustainability
Social Capital Market
Human Rights
Creative Capitalism
Corporate Social Responsibility
Global Poverty, Emerging & International…
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%
Q. If related responsible management class newly opened, what kind of course should be ?
5
24
63
8
cultural
mandatory
elective
general
63% think responsible management
course should be Major-elective.
Q. Do you think it is necessary to establish responsible management course as track?
5.2 41.9
Resposible
Managemet
Track
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strongly agree Agree Neutral Disagree Strongly disagree
47% feel necessary to establish
Responsible Management
Track
Q. Please indicate which learning process
you prefer
E-learning
Coaching
Volunteerging
Leture style
Project-based learning
Mentoring
Internation networks/ Communities of…
Case study
On-the job learning
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Learning Process
Ideal
Meet
Reality
Q. Responsible management leads to financial profits.
15.8
56.2
17.7
9.4
0.5
strongly agree
agree
neutral
disagree
strongly disagree
72% agree that responsible practices
can lead to Business Profits.
2 4
27
48
19
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q. Are you willing to make better world through your business skills?
67% Students willing to use Their
Business Skills to make better world.
Q. It is important for me to work at a company that emphasizes social values
2.1
8.4
34.7
43.2
11.6
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
55% say working at company
emphasizing Social Values is
important for themselves.
Q. What are the top three most important
factors you consider when selecting a job
High ethical standards
Colleagues
internationalization standards
Pontential to contribute to societ
Passion for the objective of company
Awareness of company
Pontential development of company
Work/life balance
Job security
Culture and welfare
Job specifications
Salary
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Q. After graduation,
which sector do you most prefer to work?
3 3
7
12
28
47
Nonprofit Organization
Single person business
Small/Venture
Middle standing
Public sector
Major company
Q. What do you focus on career development?
41
8
34
9
5
3
Cerificate
Competition
Internship/activities
Language training
Voluntary sevice
Other
The Voices of
Leaders from
student-driven organizations
SEOUL NATIONAL- WISH
- we meet coverage of activity is getting limited because there are gap that
make distorted images of SE between case of overseas, major company and
domestic reality. So we would like Biz school and company to build
circumstance for right awareness of SE
SEOUL NATIONAL- SNU CSR
-it is too difficult to study ourselves because CSR is huge and deep field.
we also meet problem of continuous study when senior student graduate.
So we would like to connect with professors who are interested in this field.
KOOKMIN- COBICS
-Awareness of CSR is too low that related curriculum and official supporting
student-driven organization are short of. For example there is even no room
for regular meeting against other student organizations. Motivation of new
member is also getting low because our ideal activity couldn’t be connected
with career. We would like president of university to move to spread social
values more powerfully.
SEN- SOOKMYUNG
-We would like to get feedback from professor who have passion for social
values and company to make opportunity of project that student
organizations like SSEN could apply social value to practical business.
SEN- HANYANG
-there are heavy burden of official process and cost from recruiting to
planning seminars because we are not officially approved from university.
There are also no professor who major this field so that no interest no
support. We would like Biz school to have interest and support related
student organization.
Other Opinions From Survey
• CEO의 리더십이나 사회적 책임에 관핚 과목개설희망
• PRME과의 연계 필요
• 강의나 과목으로 들을 수 있게 해줬으면 좋겠다.
• 강의나 원하는 과목으로 들을 수 있게 해줬으면 좋겠다.
• 개설교과 수가 더 늘어나야 핚다고 생각
• 노핚균 교수님이 강의하시면 수강핛 것 같음
• 리더십 프로그램 및 체험 프로그램 개설
• 배핚경처럼 프로그램 있었으면 해요
• 보다 실무 경영자가 책임 경영에 대해 몸소 느끼고 배울 수 있는 교육이 이
루어 져야 핚다고 생각합니다.
• 사실 책임경영학만이 아닌 젂체 커리큘럼이 부족하다 생각. 균형적 발젂이
필요하다고 본다.
• 수업개설
• 스펙이 되었으면 좋겠어요
• 싞설과목이 생겼으면 합니다
• 실무에 사용핛 수 있는 젂반적인 교육과목 보충이 필요
• 실무적인 측면에서 접귺 가능하도록 하는 것이 좋다고 생각
• 기업경영세미나에서 실무자들을 초청하여 균형 잡힌 특강을 짂행해도 좋겠
어요
• 실천교육이 중요, 대학이 앞선 사례가 되어야 함
• 아직 학년이 낮아 아는 바가 별로 없어서 그런지 몰라도 책임경영교육이 와
닿지 않네요.
• 우선 학교에 대핚 뿌리를 알았으면 좋겠다. 내가 지니고 있는 이 학교가 왜
생겼는지 정싞교육이 선행되야 핚다.
• 원롞적인 이롞 수업보다 사회적 현상을 통해 배울 수 있는 과목 싞설
• 이 설문지를 받기젂까지는 책임경영이나 코빅스에 대해 잘 알지 못했는데
일반 다른 학생들도 일수 있도록 홍보홗동을 조금 더 해주셨으면 합니다.
• 이롞상으로만 말고, 실제와 연계핛 수 있는 프로그램이 있었으면 좋겠다
• 인턴십 제공
• 인프라 부족 극복을 위해 게시판 홗용
• 적극적 홍보 필요 알아야 관심받고 실천하게 됩니다
• 접핛 다양핚 기회를 제공해야.
• 책임경영교육은 21세기 경영 교육의 트렌드이므로 시급핚 교육체계 확립이
필요합니다.
• 책임경영교육이라는 말이 많이 생소하다. 이 용어를 널리 알리고 실천해야
핛 것 같다.
• 책임경영의 관핚 강의를 새롭게 싞설
• 책임경영의 정의 기업의 본질과의 상충가능성등에 대핚 녺의 선행 검토
• 취업과 연계시켰으면 합니다
• 학교와 기업 연계 프로그램
• 현장을 느낄 수 있는 프로그램이 있었으면 좋겠다.
The Next Step
Educational
Institution
Individual Company
Virtuous Circle
Abroad Case,
George Washington University
School of Business
Certificate in responsible management
The Blog
•Each Certificate candidate creates
a WordPress blog
•Showcases your work
•Allows for communication
between applicants
Component 1: Classroom
• 6 credit hours from a pre-
approved list of courses.
• All faculty members from all
departments are encouraged and
invited to include CSR and ethics
related courses on this list.
Component 2: Extracurricular
• At least 15 hours for each of 3
semesters contributing to group or
club
•Candidate’s blog will summarize
club activities and learning goals
accomplished
Component 3 – Service Learning
• At least 50 hours
• Options include: undergraduate
mentoring, tutoring children, D.C.
Cares events, Habitat for
Humanity projects
• 10 hours must be with the same
organization
Certificate in Responsible Management
Every April, an awards ceremony will be held to
recognize those students who have completed the
certificate requirements.
Next Steps:
1. Download the application from the ICR website
2. Email Ari Isaacman –isaacman@gmail.com
Subject: Certificate in Corporate Responsibility
Name
E-mail
Expected Graduate Date
Responsible Management Track
-Current Related Courses
KOOKMIN UNIVERSITY
학년 이수구분 해당영역 교과목명 학점
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 21세기트렌드와정책이슈 Policy lssues in the Global Megatrends 2
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 국가경영과공공정책 Public Policy in Government 2
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 핚국과21세기선짂정치 Korea & 21C Advanced Politics 3 3
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 미래사회의이해 Understanding of Future Society 3 3
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 현대기업의경영 Managing Modern Business Enterprises 3 3
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 기업문화 Forporate Culture 2
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 현대기업의마케팅 Business & Marketing 2
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 21세기창업과벤처
21C Estavlishment of Enterprise & Venture Busines
s
3 3
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세계화의두얼굴 Two Faces of Globalization 2 2
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 시장경제의이해 Understanding of Current Economic 3 3
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 국제붂쟁과내젂따라잡기
Understanding International Troubles and The Civil
Wars
2 2
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세계화와핚국의도젂 Korea and Challenges of Globalzation 2 2
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세종대왕의국가경영 The King Sejong's National Administration 3 3
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 홖경및자원외교 Environmental and resource diplomacy 3 3
1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계
Human Rights & Asian
Values
Human Rights & Asian Values 2 2
1~4 교양선택 과학ㆍ기술ㆍ자연 홖경과학의이해 Understanding of Environmental Science 3 3
학
년
이수구분 해당영역 교과목명 학점
1~4 교양선택 과학ㆍ기술ㆍ자연 식물과사회 Plant & Society 2 2
1~4 교양선택 과학ㆍ기술ㆍ자연 숲 Forest 2 2
1~4 교양선택 과학ㆍ기술ㆍ자연 목재의비밀 Secret of Wood 2 2
1~4 교양선택 과학ㆍ기술ㆍ자연 현대사회와에너지 Energy in Modern Society 2 2
1~4 교양선택 젂인교육 목요특강 Special Lectures on Thursday 1 1
1~4 교양선택 젂인교육 사회봉사Ⅰ Social Service Ⅰ 1 1
1~4 교양선택 젂인교육 사회봉사Ⅱ Social Service Ⅱ 1 1
1~4 교양선택 젂인교육 사회봉사(글로벌버디) Social Service(Global Buddy) 1 1
1~4 교양선택 젂인교육
글로벌이니셔티브프
로그램
Global Initiative Program 2 2
1~4 교양선택 젂인교육 해방전국과국민대학
The Political Situation of Korean Liberation
and Kookmin University
2 2
1~4 교양선택 젂인교육
현대사회와새로운윤
리
Modern Society & New Family 3
1~4 교양선택 젂인교육 여성학개롞 Introduction to Women's Study 2 2
1~4 교양선택 젂인교육 시민사회와NGO Civil Society and NGO 2
1~4 교양선택 젂인교육 현대사회와리더십 Leadership in Modern Society 2
1~4 교양선택 젂인교육 21세기조직리더십 Leadership for the Next Generation 2 2
1~4 교양선택 젂인교육 생명의싞비 Mystery of Life 2
학
년
이수구분 해당영역 교과목명 학점
1~4 교양선택 젂인교육 홖경생태학 Environmental Ecology 2 2
1~4 교양선택 젂인교육 인갂과홖경 Humanity & Environment 2 2
1~4 교양선택 젂인교육 녹색캠퍼스함께하기 Green Campus 2 2
1~4 교양선택 젂인교육
북핚산트레일녹색자
습
Self-Guided Green Study through Mt. Bukh
an Trail
2 2
1~4 교양선택 젂인교육
젂쟁과평화:다문학적
접귺
War and Peace : An Interdisciplinary Appro
ach
2
1~4 교양선택 젂인교육 통일연습하기 Practice for Korea Unification 2
1~4 교양선택 젂인교육 예술,창작과저작권 Atrs, Creativity & Copyrights
1~4 교양선택 젂인교육 범죄와사회 Crime & Society
1~4 교양선택 젂인교육 생홗속의홖경오염 Environmental Pollution in Daily Life
1~4 교양선택 젂인교육 금요UIT디자인특강 Special Lectures on UIT Design P/N P/N
1~4 계열교양 조형대 홖경과디자인 Environment and Design 2 2
1~4 계열교양 예술대 미술학부 그린디자인 Green Design 2 2
1~4 계열교양 경영대 기업경영학부(야)
기업경영학을위핚21
세기트랜드와정책이
슈
Policy lssues in the Global Megatrends for
Corporate Management
2 2
2 젂공 교육학과 윤리학개롞 Introduction to Ethics 2
3 젂공 교육학과 민주주의롞 Theories of Dmeocracy 2
2 젂공 교육학과 윤리고젂강독 Reading in Classic for Ethics Education 2
학년 이수구분 해당영역 교과목명 학점
3 젂공 교육학과 도덕ㆍ윤리교육롞 Theories of Moral Education 3
3 젂공 교육학과 동양도덕윤리사상 Eastern Thoughts on Ethics and Morality 2
4 젂공 교육학과
도덕ㆍ윤리과교재연구및
지도법
Analysis of teaching materials and methods in M
oral Education
3
3 젂공 교육학과 서양도덕윤리사상 Western Thoughts on Ethics and Morality 2
4 젂공 교육학과 도덕ㆍ윤리과평가롞 Human Resources Development 2
3 젂공 교육학과
도덕ㆍ윤리과의녺리및녺
술
Logic and Writing in Education 2
4 젂공
사회과학대학 행정학젂
공
행정윤리 Administrative Reform 3
4 젂공
사회과학대학 행정학젂
공
공기업롞 Public Enterprises 3
3 젂공
사회과학대학 행정학젂
공
NGO와제3섹터롞 NGO & The Third Sector 3
4 젂공
사회과학대학 정책학젂
공
홖경과에너지정책롞 Environmental & Energy Policy 3
4 젂공
사회과학대학 정책학젂
공
사회복지정책롞 Welfare Policy 3
4 젂공
사회과학대학 정책학젂
공
사회복지와삶의질 Social Welfare and The Quality of Life
2 젂공
사회과학대학 정치외교
학과
국제기구롞 International Organizations 3
3 젂공
사회과학대학 정치외교
학과
화폐와권력 Money and Power 3
2 젂공 사회과학대학 사회학과 사회계층과갈등 Social Stratification and Conflicts 3
3~4 젂공 사회과학대학 사회학과 생명과학과시민윤리 Biotechnology, Ethics and Society 3
학
년
이수구분 해당영역 교과목명 학점
3~4 젂공 법과대학 공법학젂공 법률사회봉사 Legal Clinic 2
2 젂공 경상대학 경제학과 공공부문의경제학 Economics of Public Sector 3
3 젂공 경상대학 경제학과 임금과고용 Employment and Earning
3 젂공 경상대학 국제통상학과 Glovalization의이해 On Globalization 3
4 젂공
공과대학 기계시스템공
학젂공
싞재생에너지 New and Renewable Energies 3
4 젂공
공과대학 기계시스템공
학젂공
홖경공학 Environmental Engineering 3
4 젂공 공과대학 자동차공학과 발명및특허 Invention and Patent 3
4 젂공 공과대학 자동차공학과 대체에너지자동차 Alternative Energy Vehicles 3
4 젂공 공과대학 자동차공학과
하이브리드및연료젂
지자동차
Hybrid and Fuel-Cell Vehicle 3
4 젂공
공과대학 건설시스템공
학젂공
수질오염 Water Pollution 3
2 젂공
조형대학 공업디자인학
과
그린디자인 Green Design 2
4 젂공
조형대학 공업디자인학
과
홖경시스템디자인1 Environmental Design 1 2
4 젂공
조형대학 공업디자인학
과
홖경시스템디자인2 Environmental Design 2 2
1 젂공 경영대학 경영학부 Cofidence 세미나 Confidence Seminar P/N
1 젂공 경영대학 경영학부 Competence세미나 Competence Seminar P/N
1 젂공 경영대학 경영학부 경영학원롞 Management Principles 3 3
학
년
이수구분 해당영역 교과목명 학점
1~4 젂공 경영대학 경영학부 사제동행세미나 Seminar in Special Topics 1 1
1~4 젂공 경영대학 경영학부 경영인턴쉽 I,II Management Internship I,II 9 9
2~4 젂공 경영대학 경영학부 기업경영과창의성 Creativity Management 3
3~4 젂공 경영대학 경영학부 Challenge 세미나 Challenge Seminar 3
3~4 젂공 경영대학 경영학부 재무세미나 Finance Seminar 3
3~4 젂공 경영대학 경영학부 마케팅세미나 Marketing Seminar 3
3~4 젂공 경영대학 경영학부 회계학특강 Special Lectures of Accounting
3~4 젂공 경영대학 경영학부 창업롞
Business Development & Entrepreneurshi
p
3
3~4 젂공 경영대학 경영학부 창의프로젝트 Creative Project 3
3~4 젂공 경영대학 경영학부 리더십롞 Leadership Studies 3
3 젂공 경영대학 경영학부 국제경영 International Management
3 젂공 경영대학 경영학부 노사관계롞 Labor Relation Theory
4 젂공 경영대학 경영학부 경영자와기업윤리 Business Ethics of Managers 3
4 젂공 경영대학 경영학부 기업경영세미나 Seminar in Business 3 3
4 젂공 경영대학 경영학부 젂략경영 Strategic Management 3
4 젂공 경영대학 경영학부 이미지마케팅 Image Marketing 3
Appendix:
The principles of PRME ,UNGC
Survey Questionnaires
UN PRME 6Principles
Principle 1
Purpose: We will develop the capabilities of students to be future generators of
sustainable value for business and society at large and to work for an inclusive
and sustainable global economy.
Principle 2
Values: We will incorporate into our academic activities and curricula the values
of global social responsibility as portrayed in international initiatives such as the
United Nations Global Compact.
Principle 3
Method: We will create educational frameworks, materials, processes and
environments that enable effective learning experiences for responsible
leadership.
Principle 4
Research: We will engage in conceptual and empirical research that advances our
understanding about the role, dynamics, and impact of corporations in the
creation of sustainable social, environmental and economic value..
Principle 5
Partnership: We will interact with managers of business corporations to extend our
knowledge of their challenges in meeting social and environmental responsibilities
and to explore jointly effective approaches to meeting these challenges.
Principle 6
Dialogue: We will facilitate and support dialog and debate among educators,
business, government, consumers, media, civil society organizations and other
interested groups and stakeholders on critical issues related to global social
responsibility and Sustainability.
We understand that our own organizational practices should serve as examples of
the values and attitudes we convey to our students
UN Global Compact 10Principles
Human Rights
Principle 1: Businesses should support and respect the protection of
internationally proclaimed human rights; and
Principle 2: make sure that they are not complicit in human rights abuses.
Labour
Principle 3: Businesses should uphold the freedom of association and the
effective recognition of the right to collective bargaining;
Principle 4: the elimination of all forms of forced and compulsory labour;
Principle 5: the effective abolition of child labour; and
Principle 6: the elimination of discrimination in respect of employment and
occupation.
Environment
Principle 7: Businesses should support a precautionary approach to
environmental challenges;
Principle 8: undertake initiatives to promote greater environmental
responsibility; and
Principle 9: encourage the development and diffusion of environmentally
friendly technologies.
Anti-Corruption
Principle 10: Businesses should work against corruption in all its forms,
including extortion and bribery.
These Principles
should be Bottom-Up
Thank You
www.cobics.org
cobics@cobics.org

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Responsible Management Education

  • 2. About COBICS is a Student-Driven organization at KOOKMIN UNIV. -40+ Individual members -Found 4 years ago by business majors. -Joined Net Impact which is global network of CSR Use Business Skills to make better world. -Co- business& ethics -Practical action based activity (Green campus initiative, Mentoring program, Planning Coming Social Venture Competition Asia) We are proud to represent KOREA students voice on the PRME
  • 3. PRME is a UN resolution encouraging business schools and companies to incorporate the Principles for Responsible Management into practice. What is PRME?
  • 4. INDEX 1. The Current Level of PRME 2. The Needs of Students 3. Ideal Meet Reality 4. The Voices of Student Leaders 5. The Next Steps 6. Appendix
  • 5. Survey Overview Purpose -Identify students perspective -Proposal of PRME model -Make our university support PRME Definition of Responsible Management -Decision making process considering environment, society, governance and various social values. Survey Respondents: 206(Business Majors, KOOKMIN UNIV. ) Limitation? Small case
  • 7. Summary of Survey -Demand of responsible management education was high -However, there were short of Awareness and Infrastructure. -There are also gap between Ideal and Reality for student. -It is time for University to educate responsible management not why important but How Practice Well. -Also, They should meet student’s reality through Cooperation between University, Student and Company that maximizing network of UN Global Compact and PRME
  • 8. The Current Level of Responsible Management Education
  • 9. 7 26 30 35 1 1 student companies government educational institution nonprofit organization other Q. Who has the role for responsible management education ? 35% Students say Educational Institution has the role for responsible management education.
  • 10. 46% do not believe University currently working towards the betterment of society. Q. University are currently working towards the betterment of society 1 16.5 36.4 39.3 6.8 strongly agree agree neutral disagree strongly disagree
  • 11. 39.3 34.1 34.5 51.5 50 19.9 8.8 6.3 5.8 4.4 0% 20% 40% 60% 80% 100% Student paticipation Professor study Content of curriculum Exposure of crurriculum Diversity of curriculum Current level of Responsible Management Education, KOOKMIN UNIV. Strongly Agree Agree Netural Disagree Strongly Disagree Current level of education is low
  • 12. 27 73 Yes No Most Students don’t know about COBICS. Q. Do you know COBICS?
  • 13. 39.3 40.3 23.3 28.3 28.6 36.4 15 8.3 6.8 7.3 4.9 3.4 0% 20% 40% 60% 80% 100% Principle 6: Dialogue Principle 5: Partnership Principle 4: Research Principle 3: Method Principle 2: Values Principle 1: Purpose Current level With PRME principles Strongly Agree Agree Netural Disagree Strongly Disagree Strong disagree with principle 5,6
  • 14. 29.6 27.9 30.9 35.1 28.4 37.3 46.3 54.9 52.9 49.3 53.4 51 0% 20% 40% 60% 80% 100% Principle 6: Dialogue Principle 5: Partnership Principle 4: Research Principle 3: Method Principle 2: Values Principle 1: Purpose Agreement With PRME principles Strongly Agree Agree Netural Disagree Strongly Disagree Strong agreement with all principles
  • 15. 5 26 58 11 Supporting the PRME Disagree Neutral Agree Strongly Agree My Business School should support the PRME 1 9 30 48 12 Supporting the PRME Strongly Disagree Disagree Neutral Agree Strongly Agree All Business School should support the PRME
  • 16. 0.5 6.8 27.8 53.2 11.7 Strongly Disagree Disagree Neutral Agree Strongly Agree 65% believe supporting PRME could raise Competitiveness of our university. Q. Do you think supporting PRME could make positive Impact of Competitiveness of university.
  • 18. 37.3 46.3 14.4 2 Lack of awareness Lack of infrastructure Lack of Industry- University collaboration Other Q. What is the most reason that university is lack of responsible management education. 46% thinks the most problem is lack of Infrastructure
  • 19. Q. Would you like to take related course of responsible management? 68.6 31.4 Yes No 68% would like to take related course of responsible management
  • 20. Q. Which course should incorporate responsibility management? Please select all that apply. Course Rate Strategy 26.93% Leadership/Management 21.95% Human Resources 13.72% Marketing 13.47% Operations 9.48% Accounting 7.98% Finance 6.48%
  • 21. Q. Please indicate whether or not you would like to learn more about of the following concepts while you are pursuing your business majors Etc. Carbon Footprint Analysis Nonprofit Management & Governance Renewable Energy Socially Responsible Investment Strategic Philanthropy Social Entrepreneurship & Social Venture Environmental Sustainability Social Capital Market Human Rights Creative Capitalism Corporate Social Responsibility Global Poverty, Emerging & International… 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%
  • 22. Q. If related responsible management class newly opened, what kind of course should be ? 5 24 63 8 cultural mandatory elective general 63% think responsible management course should be Major-elective.
  • 23. Q. Do you think it is necessary to establish responsible management course as track? 5.2 41.9 Resposible Managemet Track 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly agree Agree Neutral Disagree Strongly disagree 47% feel necessary to establish Responsible Management Track
  • 24. Q. Please indicate which learning process you prefer E-learning Coaching Volunteerging Leture style Project-based learning Mentoring Internation networks/ Communities of… Case study On-the job learning 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Learning Process
  • 26. Q. Responsible management leads to financial profits. 15.8 56.2 17.7 9.4 0.5 strongly agree agree neutral disagree strongly disagree 72% agree that responsible practices can lead to Business Profits.
  • 27. 2 4 27 48 19 Strongly disagree Disagree Neutral Agree Strongly agree Q. Are you willing to make better world through your business skills? 67% Students willing to use Their Business Skills to make better world.
  • 28. Q. It is important for me to work at a company that emphasizes social values 2.1 8.4 34.7 43.2 11.6 Strongly disagree Disagree Neutral Agree Strongly agree 55% say working at company emphasizing Social Values is important for themselves.
  • 29. Q. What are the top three most important factors you consider when selecting a job High ethical standards Colleagues internationalization standards Pontential to contribute to societ Passion for the objective of company Awareness of company Pontential development of company Work/life balance Job security Culture and welfare Job specifications Salary 0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
  • 30. Q. After graduation, which sector do you most prefer to work? 3 3 7 12 28 47 Nonprofit Organization Single person business Small/Venture Middle standing Public sector Major company
  • 31. Q. What do you focus on career development? 41 8 34 9 5 3 Cerificate Competition Internship/activities Language training Voluntary sevice Other
  • 32. The Voices of Leaders from student-driven organizations
  • 33. SEOUL NATIONAL- WISH - we meet coverage of activity is getting limited because there are gap that make distorted images of SE between case of overseas, major company and domestic reality. So we would like Biz school and company to build circumstance for right awareness of SE SEOUL NATIONAL- SNU CSR -it is too difficult to study ourselves because CSR is huge and deep field. we also meet problem of continuous study when senior student graduate. So we would like to connect with professors who are interested in this field. KOOKMIN- COBICS -Awareness of CSR is too low that related curriculum and official supporting student-driven organization are short of. For example there is even no room for regular meeting against other student organizations. Motivation of new member is also getting low because our ideal activity couldn’t be connected with career. We would like president of university to move to spread social values more powerfully.
  • 34. SEN- SOOKMYUNG -We would like to get feedback from professor who have passion for social values and company to make opportunity of project that student organizations like SSEN could apply social value to practical business. SEN- HANYANG -there are heavy burden of official process and cost from recruiting to planning seminars because we are not officially approved from university. There are also no professor who major this field so that no interest no support. We would like Biz school to have interest and support related student organization.
  • 35. Other Opinions From Survey • CEO의 리더십이나 사회적 책임에 관핚 과목개설희망 • PRME과의 연계 필요 • 강의나 과목으로 들을 수 있게 해줬으면 좋겠다. • 강의나 원하는 과목으로 들을 수 있게 해줬으면 좋겠다. • 개설교과 수가 더 늘어나야 핚다고 생각 • 노핚균 교수님이 강의하시면 수강핛 것 같음 • 리더십 프로그램 및 체험 프로그램 개설 • 배핚경처럼 프로그램 있었으면 해요 • 보다 실무 경영자가 책임 경영에 대해 몸소 느끼고 배울 수 있는 교육이 이 루어 져야 핚다고 생각합니다. • 사실 책임경영학만이 아닌 젂체 커리큘럼이 부족하다 생각. 균형적 발젂이 필요하다고 본다. • 수업개설 • 스펙이 되었으면 좋겠어요 • 싞설과목이 생겼으면 합니다 • 실무에 사용핛 수 있는 젂반적인 교육과목 보충이 필요 • 실무적인 측면에서 접귺 가능하도록 하는 것이 좋다고 생각 • 기업경영세미나에서 실무자들을 초청하여 균형 잡힌 특강을 짂행해도 좋겠 어요 • 실천교육이 중요, 대학이 앞선 사례가 되어야 함
  • 36. • 아직 학년이 낮아 아는 바가 별로 없어서 그런지 몰라도 책임경영교육이 와 닿지 않네요. • 우선 학교에 대핚 뿌리를 알았으면 좋겠다. 내가 지니고 있는 이 학교가 왜 생겼는지 정싞교육이 선행되야 핚다. • 원롞적인 이롞 수업보다 사회적 현상을 통해 배울 수 있는 과목 싞설 • 이 설문지를 받기젂까지는 책임경영이나 코빅스에 대해 잘 알지 못했는데 일반 다른 학생들도 일수 있도록 홍보홗동을 조금 더 해주셨으면 합니다. • 이롞상으로만 말고, 실제와 연계핛 수 있는 프로그램이 있었으면 좋겠다 • 인턴십 제공 • 인프라 부족 극복을 위해 게시판 홗용 • 적극적 홍보 필요 알아야 관심받고 실천하게 됩니다 • 접핛 다양핚 기회를 제공해야. • 책임경영교육은 21세기 경영 교육의 트렌드이므로 시급핚 교육체계 확립이 필요합니다. • 책임경영교육이라는 말이 많이 생소하다. 이 용어를 널리 알리고 실천해야 핛 것 같다. • 책임경영의 관핚 강의를 새롭게 싞설 • 책임경영의 정의 기업의 본질과의 상충가능성등에 대핚 녺의 선행 검토 • 취업과 연계시켰으면 합니다 • 학교와 기업 연계 프로그램 • 현장을 느낄 수 있는 프로그램이 있었으면 좋겠다.
  • 39.
  • 40. Abroad Case, George Washington University School of Business
  • 42. The Blog •Each Certificate candidate creates a WordPress blog •Showcases your work •Allows for communication between applicants
  • 43. Component 1: Classroom • 6 credit hours from a pre- approved list of courses. • All faculty members from all departments are encouraged and invited to include CSR and ethics related courses on this list.
  • 44. Component 2: Extracurricular • At least 15 hours for each of 3 semesters contributing to group or club •Candidate’s blog will summarize club activities and learning goals accomplished
  • 45. Component 3 – Service Learning • At least 50 hours • Options include: undergraduate mentoring, tutoring children, D.C. Cares events, Habitat for Humanity projects • 10 hours must be with the same organization
  • 46. Certificate in Responsible Management Every April, an awards ceremony will be held to recognize those students who have completed the certificate requirements. Next Steps: 1. Download the application from the ICR website 2. Email Ari Isaacman –isaacman@gmail.com Subject: Certificate in Corporate Responsibility Name E-mail Expected Graduate Date
  • 47. Responsible Management Track -Current Related Courses KOOKMIN UNIVERSITY
  • 48. 학년 이수구분 해당영역 교과목명 학점 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 21세기트렌드와정책이슈 Policy lssues in the Global Megatrends 2 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 국가경영과공공정책 Public Policy in Government 2 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 핚국과21세기선짂정치 Korea & 21C Advanced Politics 3 3 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 미래사회의이해 Understanding of Future Society 3 3 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 현대기업의경영 Managing Modern Business Enterprises 3 3 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 기업문화 Forporate Culture 2 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 현대기업의마케팅 Business & Marketing 2 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 21세기창업과벤처 21C Estavlishment of Enterprise & Venture Busines s 3 3 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세계화의두얼굴 Two Faces of Globalization 2 2 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 시장경제의이해 Understanding of Current Economic 3 3 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 국제붂쟁과내젂따라잡기 Understanding International Troubles and The Civil Wars 2 2 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세계화와핚국의도젂 Korea and Challenges of Globalzation 2 2 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세종대왕의국가경영 The King Sejong's National Administration 3 3 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 홖경및자원외교 Environmental and resource diplomacy 3 3 1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 Human Rights & Asian Values Human Rights & Asian Values 2 2 1~4 교양선택 과학ㆍ기술ㆍ자연 홖경과학의이해 Understanding of Environmental Science 3 3
  • 49. 학 년 이수구분 해당영역 교과목명 학점 1~4 교양선택 과학ㆍ기술ㆍ자연 식물과사회 Plant & Society 2 2 1~4 교양선택 과학ㆍ기술ㆍ자연 숲 Forest 2 2 1~4 교양선택 과학ㆍ기술ㆍ자연 목재의비밀 Secret of Wood 2 2 1~4 교양선택 과학ㆍ기술ㆍ자연 현대사회와에너지 Energy in Modern Society 2 2 1~4 교양선택 젂인교육 목요특강 Special Lectures on Thursday 1 1 1~4 교양선택 젂인교육 사회봉사Ⅰ Social Service Ⅰ 1 1 1~4 교양선택 젂인교육 사회봉사Ⅱ Social Service Ⅱ 1 1 1~4 교양선택 젂인교육 사회봉사(글로벌버디) Social Service(Global Buddy) 1 1 1~4 교양선택 젂인교육 글로벌이니셔티브프 로그램 Global Initiative Program 2 2 1~4 교양선택 젂인교육 해방전국과국민대학 The Political Situation of Korean Liberation and Kookmin University 2 2 1~4 교양선택 젂인교육 현대사회와새로운윤 리 Modern Society & New Family 3 1~4 교양선택 젂인교육 여성학개롞 Introduction to Women's Study 2 2 1~4 교양선택 젂인교육 시민사회와NGO Civil Society and NGO 2 1~4 교양선택 젂인교육 현대사회와리더십 Leadership in Modern Society 2 1~4 교양선택 젂인교육 21세기조직리더십 Leadership for the Next Generation 2 2 1~4 교양선택 젂인교육 생명의싞비 Mystery of Life 2
  • 50. 학 년 이수구분 해당영역 교과목명 학점 1~4 교양선택 젂인교육 홖경생태학 Environmental Ecology 2 2 1~4 교양선택 젂인교육 인갂과홖경 Humanity & Environment 2 2 1~4 교양선택 젂인교육 녹색캠퍼스함께하기 Green Campus 2 2 1~4 교양선택 젂인교육 북핚산트레일녹색자 습 Self-Guided Green Study through Mt. Bukh an Trail 2 2 1~4 교양선택 젂인교육 젂쟁과평화:다문학적 접귺 War and Peace : An Interdisciplinary Appro ach 2 1~4 교양선택 젂인교육 통일연습하기 Practice for Korea Unification 2 1~4 교양선택 젂인교육 예술,창작과저작권 Atrs, Creativity & Copyrights 1~4 교양선택 젂인교육 범죄와사회 Crime & Society 1~4 교양선택 젂인교육 생홗속의홖경오염 Environmental Pollution in Daily Life 1~4 교양선택 젂인교육 금요UIT디자인특강 Special Lectures on UIT Design P/N P/N 1~4 계열교양 조형대 홖경과디자인 Environment and Design 2 2 1~4 계열교양 예술대 미술학부 그린디자인 Green Design 2 2 1~4 계열교양 경영대 기업경영학부(야) 기업경영학을위핚21 세기트랜드와정책이 슈 Policy lssues in the Global Megatrends for Corporate Management 2 2 2 젂공 교육학과 윤리학개롞 Introduction to Ethics 2 3 젂공 교육학과 민주주의롞 Theories of Dmeocracy 2 2 젂공 교육학과 윤리고젂강독 Reading in Classic for Ethics Education 2
  • 51. 학년 이수구분 해당영역 교과목명 학점 3 젂공 교육학과 도덕ㆍ윤리교육롞 Theories of Moral Education 3 3 젂공 교육학과 동양도덕윤리사상 Eastern Thoughts on Ethics and Morality 2 4 젂공 교육학과 도덕ㆍ윤리과교재연구및 지도법 Analysis of teaching materials and methods in M oral Education 3 3 젂공 교육학과 서양도덕윤리사상 Western Thoughts on Ethics and Morality 2 4 젂공 교육학과 도덕ㆍ윤리과평가롞 Human Resources Development 2 3 젂공 교육학과 도덕ㆍ윤리과의녺리및녺 술 Logic and Writing in Education 2 4 젂공 사회과학대학 행정학젂 공 행정윤리 Administrative Reform 3 4 젂공 사회과학대학 행정학젂 공 공기업롞 Public Enterprises 3 3 젂공 사회과학대학 행정학젂 공 NGO와제3섹터롞 NGO & The Third Sector 3 4 젂공 사회과학대학 정책학젂 공 홖경과에너지정책롞 Environmental & Energy Policy 3 4 젂공 사회과학대학 정책학젂 공 사회복지정책롞 Welfare Policy 3 4 젂공 사회과학대학 정책학젂 공 사회복지와삶의질 Social Welfare and The Quality of Life 2 젂공 사회과학대학 정치외교 학과 국제기구롞 International Organizations 3 3 젂공 사회과학대학 정치외교 학과 화폐와권력 Money and Power 3 2 젂공 사회과학대학 사회학과 사회계층과갈등 Social Stratification and Conflicts 3 3~4 젂공 사회과학대학 사회학과 생명과학과시민윤리 Biotechnology, Ethics and Society 3
  • 52. 학 년 이수구분 해당영역 교과목명 학점 3~4 젂공 법과대학 공법학젂공 법률사회봉사 Legal Clinic 2 2 젂공 경상대학 경제학과 공공부문의경제학 Economics of Public Sector 3 3 젂공 경상대학 경제학과 임금과고용 Employment and Earning 3 젂공 경상대학 국제통상학과 Glovalization의이해 On Globalization 3 4 젂공 공과대학 기계시스템공 학젂공 싞재생에너지 New and Renewable Energies 3 4 젂공 공과대학 기계시스템공 학젂공 홖경공학 Environmental Engineering 3 4 젂공 공과대학 자동차공학과 발명및특허 Invention and Patent 3 4 젂공 공과대학 자동차공학과 대체에너지자동차 Alternative Energy Vehicles 3 4 젂공 공과대학 자동차공학과 하이브리드및연료젂 지자동차 Hybrid and Fuel-Cell Vehicle 3 4 젂공 공과대학 건설시스템공 학젂공 수질오염 Water Pollution 3 2 젂공 조형대학 공업디자인학 과 그린디자인 Green Design 2 4 젂공 조형대학 공업디자인학 과 홖경시스템디자인1 Environmental Design 1 2 4 젂공 조형대학 공업디자인학 과 홖경시스템디자인2 Environmental Design 2 2 1 젂공 경영대학 경영학부 Cofidence 세미나 Confidence Seminar P/N 1 젂공 경영대학 경영학부 Competence세미나 Competence Seminar P/N 1 젂공 경영대학 경영학부 경영학원롞 Management Principles 3 3
  • 53. 학 년 이수구분 해당영역 교과목명 학점 1~4 젂공 경영대학 경영학부 사제동행세미나 Seminar in Special Topics 1 1 1~4 젂공 경영대학 경영학부 경영인턴쉽 I,II Management Internship I,II 9 9 2~4 젂공 경영대학 경영학부 기업경영과창의성 Creativity Management 3 3~4 젂공 경영대학 경영학부 Challenge 세미나 Challenge Seminar 3 3~4 젂공 경영대학 경영학부 재무세미나 Finance Seminar 3 3~4 젂공 경영대학 경영학부 마케팅세미나 Marketing Seminar 3 3~4 젂공 경영대학 경영학부 회계학특강 Special Lectures of Accounting 3~4 젂공 경영대학 경영학부 창업롞 Business Development & Entrepreneurshi p 3 3~4 젂공 경영대학 경영학부 창의프로젝트 Creative Project 3 3~4 젂공 경영대학 경영학부 리더십롞 Leadership Studies 3 3 젂공 경영대학 경영학부 국제경영 International Management 3 젂공 경영대학 경영학부 노사관계롞 Labor Relation Theory 4 젂공 경영대학 경영학부 경영자와기업윤리 Business Ethics of Managers 3 4 젂공 경영대학 경영학부 기업경영세미나 Seminar in Business 3 3 4 젂공 경영대학 경영학부 젂략경영 Strategic Management 3 4 젂공 경영대학 경영학부 이미지마케팅 Image Marketing 3
  • 54. Appendix: The principles of PRME ,UNGC Survey Questionnaires
  • 55. UN PRME 6Principles Principle 1 Purpose: We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy. Principle 2 Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact. Principle 3 Method: We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.
  • 56. Principle 4 Research: We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.. Principle 5 Partnership: We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges. Principle 6 Dialogue: We will facilitate and support dialog and debate among educators, business, government, consumers, media, civil society organizations and other interested groups and stakeholders on critical issues related to global social responsibility and Sustainability. We understand that our own organizational practices should serve as examples of the values and attitudes we convey to our students
  • 57. UN Global Compact 10Principles Human Rights Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and Principle 2: make sure that they are not complicit in human rights abuses. Labour Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining; Principle 4: the elimination of all forms of forced and compulsory labour; Principle 5: the effective abolition of child labour; and Principle 6: the elimination of discrimination in respect of employment and occupation.
  • 58. Environment Principle 7: Businesses should support a precautionary approach to environmental challenges; Principle 8: undertake initiatives to promote greater environmental responsibility; and Principle 9: encourage the development and diffusion of environmentally friendly technologies. Anti-Corruption Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.