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EXECUTIVE EDUCATION AND
LIFELONG LEARNING CENTER
ASIAN INSTITUTE OF MANAGEMENT
Joseph R. McMicking Campus,
Eugenio Lopez Foundation Bldg,
123 Paseo de Roxas, Makati City, Philippines
Tel. nos : +632 8924011 Telefax : +632 8932050, 8932031
http://excell.aim.edu
http://exceed.aim.edu
Coaching is process by which an individual is helped to arrive at their own
solution to a problem or challenge and is empowered to take action to change

2. Coaching as a learning and development tool has seen exponential growth in recent years
with the realization that with today’s globally-driven economy, the current notion of participative
leadership is quickly giving ground to a new paradigm: facilitative leadership. With a highly-educated
multi-cultural workforce, leadership today must evolve from one traditionally used to giving guidance and
directions to one that develops excellent performance through facilitation. This type of leadership focuses
on developing relational skills: understanding each team member’s personal goals and aligning them
with the corporate goal, recognizing individual competencies, inspiring efforts through continuous
feedback, and helping to address specific development needs.
Coaching is a practical skill that is developmental for both the coach and the learner. As with all practical
skills, the experience of coaching or being coached plays a significant role in its development.
Coaching aims to achieve the following:
• increase an individual’s self awareness and in turn raise their performance
• help the individual to arrive at their own solution to a problem or challenge.
• empower the individual to take action to change.
This program is aimed at leaders at any level who have responsibility for developing staff performance
and potential.
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ASIAN INSTITUTE OF MANAGEMENT : Joseph R. McMicking Campus, Eugenio Lopez Foundation Bldg,
123 Paseo de Roxas, Makati City, Philippines
Tel. nos : +632 8924011 Telefax : +632 8932050, 8932031
http://excell.aim.edu
http://exceed.aim.edu
Prof. Gillian Stevens, PhD, is a member of the core faculty at
AIM. Her areas of expertise and interest focus on Human
Behaviour in Organizations. She has been a professional
workplace coach for many years and qualified as a Coaching
Professional with the Institute of Leadership and Management
in the UK. She has trained many leaders as coaches in a range of
organizations and has also provided an Executive Coaching
Service to Senior Leaders too. Her passion for helping people to
develop, grow and reach their potential is the key driving force
in her professional life.
Prof Stevens’ PhD examined the role of intuition in the creative
thinking process and her interest in cognitive style, creativity
and innovation behaviour continues. She is currently
collaborating with an AIM colleague on research into the
predictability of personality type from social media network
structures.

3. NEW
20132013
NEW
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ASIAN INSTITUTE OF MANAGEMENT : Joseph R. McMicking Campus, Eugenio Lopez Foundation Bldg,
123 Paseo de Roxas, Makati City, Philippines
Tel. nos : +632 8924011 Telefax : +632 8932050, 8932031
http://excell.aim.edu
http://exceed.aim.edu
TOPICS
Day 1
Introductions, setting the context
Overview of the workshop
Learning Journals
Defining coaching, mentoring, counselling
Coaching ethics, guidelines and professional standards
Coaching Agreements / Contracts
Coaching Relationships
Coaching Skills Audit
Day 2
Coaching Skills and Competencies
Coaching Presence
Establishing Rapport and Trust
Powerful questioning
Active Listening
Feedback skills
Day 3
Planning a coaching session
Goal Setting and Accountability
The Coaching Environment
Record keeping
Coaching Models
Coaching Sessions – practice, feedback and review
Preparation activities for Phase 2
Overview of Phase 2
Day 4
Coaching Supervision
Review of Learning
Coaching Best Practice
Developing a coaching toolkit
Deeper communication skills
Day 5
Coaching as an OD strategy
Personal Development Plans (Identifying Strengths, Weaknesses, Gaps)
Developing a coaching support network and resources
Coaching Credentials (ICF, International Coaching Federation organization)

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20132013
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http://excell.aim.edu
http://exceed.aim.edu
For INDONESIA, please contact :
Representative of AIM for Executive Education program in Jakarta,
Martinus Benjamin
Tel. nos : +6221 2965588, +6221 30050688
Mobile : +62 8121280008
Email : martinus.benjamin@ultimatesmart.com
ASIAN INSTITUTE OF MANAGEMENT
Joseph R. McMicking Campus,
Eugenio Lopez Foundation Bldg,
123 Paseo de Roxas, Makati City,
Philippines
Tel. nos : +632 8924011
Telefax : +632 8932050, 8932031