2. team england
glasgow 2014 and beyond
Positive Patriotism
England is one of only six countries to have taken part in every
edition of the Commonwealth Games and Commonwealth
Youth Games. This heritage makes Team England
insightful, influential and ambitious. Associate your
brand with our rich heritage and success, be part of
our evolution and legacy.
Athlete Association
Our athletes are inspirational; influencers from
diverse backgrounds, a mix of up-and-coming and
established stars. As your ambassadors they can
bring your brand to life through appearances, social
media and campaign features.
INCLUSIVITY AND DIVERSITY – A MODERN
ENGLAND
A team that is truly representative of a modern
England. United as one Team across all demographic,
cultural and physical areas. CSR activation &
participation.
Engage your staff, entertain
your clients
Along with Games time tickets and hospitality, Team
England works with its 20 sports to create bespoke
sports experiences, including taster sessions and
behind the scenes tours. We also have an annual portfolio of
celebratory and business networking events to leverage our
network for our commercial family.
Why become a Team
England partner?
THE BENEFITS
The Commonwealth Games is the only time when England’s elite
athletes compete at a major multi- sport event. But Team England
represents more than a singular event, it’s an English movement.
We champion over 400 athletes across 20 sports. Athletes from
diverse social and ethnic backgrounds, irrespective of age or
disability. A partnership with Team England is a unique opportunity
to associate your brand with this diverse, successful England
team, which delivers a broader audience than any single sport
sponsorship property.
Our four year journey to the Gold Coast in 2018 is punctuated
by two Youth Games in Samoa 2015 and St Lucia 2017. By
following our athletes’ journeys, engaging with them and the Team
England fanbase, you can develop your brand profile and corporate
reputation, motivate your employees, win new clients, boost your
credentials as a socially-responsible organisation and associate
your company with the some of England’s finest sporting talent.
We at Team England seek to recapture the pride, camaraderie and
sporting successes of Glasgow 2014 on our four year journey to
the Gold Coast 2018. Our strategy is designed to cultivate the
prospects of our commercial family, and thereby our athletes, by
propagating a current and engaging conversation among our fans
and customers. We seek partners who share our long term vision
to deliver the best prepared Team England to ever leave these
shores.
l VIP experiences
l Games Time Tickets
l Behind the scenes
access
l Athlete appearances
l Motivational
speaking
l Team Logo
l Team image rights
l Sport taster sessions
l Business networking
l B2C promotion
opportunities
l High level contacts
l Media coverage
l Positive PR
3. STATS AND FACTS
Team England – Glasgow 2014
Successes and fan base
the games
428athletes 220support
staff
51% 49% 10%male female PARA
ATHLETES
MIXED GENDER INTEGRATED TEAM
Top sporting talent
including
Tom Daley,
Sir Bradley Wiggins,
David Weir
To emerging talent
Bit of Bling! Can’t
believe it!! Thank
you everyone!
@weRengland
Nile Wilson
Glasgow 2014
Games watched by
...with TV viewing figures
in the UK peaking at
1.4billionworldwide...
8.4 million
Games every 4 years:
Gold Coast 2018
2 Youth Games:
Samoa 2015 and
St Lucia 2017
Glasgow games
countries sports days
71 18 11
of the English public
claimed to have watched
Commonwealth Games
on TV73% Total media reach during Glasgow 2014:
via newspapers, digital and broadcast
171million
of 2012 Team
GB medallsits
were English
medals won
in Glasgow 201470% 147
58 gold medalsTotal Twitter reach:
during Games
393million
Facebook users
reached during
Opening Ceremony
570,000
309,140 new website users
#BePartOfIt #JoinOurJourney #TeamEngland #InspireANation
4. team england
glasgow 2014 and beyond
THE PROPOSAL
The opportunity to partner with Team England and join our journey to the Gold
Coast 2018.
OUR OFFERING
We seek to build a commercial family with various levels of engagement as follows:
Our Commercial
Structure
What our partners say about us...
Example Rights
at Tier 1
GENERAL RIGHTS
• Industry category exclusivity
• Full rights to logo, licencing and
co-branding
• Logo and credit on external
CGE communications, interview
backdrops and events branding
• PR and media launch
• Team image rights
GAMES TIMES OPPORTUNITIES
• VIP places at the team send off
• VIP Games time tickets
• VIP places at the welcome home
celebrations
• Branding and hospitality at domestic
Team England Games time events in
2018
ANNUAL 4 YEAR CYCLE RIGHTS
• Athlete appearances – use for
sponsor ambassador, PR, media,
events, coaching, motivation
• Annual money can’t buy sporting
events, providing client or employee
access to coaching/ training with a
Commonwealth Games sport
• Annual tickets to a Commonwealth
Games sport e.g. – Rugby 7s at
Twickenham
• VIP tickets at Team England Events
• Digital and social media campaigns,
business networking
Team England are
able to provide
money can’t buy
experiences...
the perception
of our brand was
transformed and it
has opened a whole
new market for us
as a business.
The partnership
with Team
England
absolutely
exceeded
everything we
thought it
might do.
It gives you a sense
of pride when you
see a billboard,
bus stop poster or
advertisement of
the Games with the
sponsorship by SSE
and a positive feeling
that we are making a
difference.
Phil Morris,
Group MD Kukri Sports
Mike Sharrock,
Partnership Director BP
Southern Electric employee
Be part of it
#weareengland
Presenting Partner
Main Partner of
Team England
Tier 1
Official Category Partner
Tier 2
Team England Supporter
– Best of England
To register your interest and discuss a potential partnership contact Nick Evans, Head of Commercial
T: +44 (0) 20 7831 3444 E: n.evans@weareengland.org
