Final Social Media Trends Report for #DF14

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Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers. This report covers Thursday, October 16th trends at #DF14.

Social Media

Dreamforce Social Analysis
Powered by Salesforce Marketing Cloud
Thursday, October 16

Dreamforce 2014 Analysis, Oct 16
Powered by Social Studio
Most Mentioned #’s
Most Retweeted
Most Talked about Speakers
Top Buzz Words by Mentions
Demographics/Heat Map
Top Tweets

Most Mentioned Hashtags
16000
14000
12000
10000
8000
6000
4000
2000
0
#DF14 #Dreamforce #Salesforce #SalesforceLive #DevZone #DFGives #ditchthebooth #Yoshiki #IOT #cloud Other

Most Retweeted
1) @Salesforce
2) @AriannaHuff
3) @YoshikiOfficial
4) @Benioff
5) @Dreamforce
6) @Valaafshar
7) @Capgemini
8) @CharlieIsaacs
9) @MarketingCloud
10)@SalesforceDevs
500
450
400
350
300
250
200
150
100
50
0
@Salesforce @AriannaHuff @YoshikiOfficial @Benioff @Dreamforce @ValaAfshar @Capgemini @CharlieIsaacs @MarketingCloud @SalesforceDevs

Most Talked About Speakers
Al Gore
Arianna Huffington
Marc Benioff
will.i.am
Neil Young
Eckhart Tolle
Tony Robbins
Hillary Clinton
Marc Andreessen
Klaus Schwab
Other

Demographics: Countries Talking About #DF14
14000
12000
10000
8000
6000
4000
2000
0
United States India United Kingdom Japan Canada Netherlands Australia France Spain Germany Other (74 more)

Demographics: Age
35-44 25-34
45-54 55-64
65+ 21-24
18-20
Top Age Ranges
1. 35-44
2. 25-34
3. 45-54
4. 55-64
5. 65+
6. 21-24

Demographics: Male vs. Female Conversation
43% 57%
Male
Female

Data Sources
• Social Studio from the
Salesforce Marketing Cloud
analyzes more than 650 million
data sources from Twitter,
Facebook, YouTube, blogs,
news sites, and more.

Final Social Media Trends Report for #DF14

Analyze - Shareable Dashboards - Customer Service Workflow Metrics - Additional Data Filters In Workbenches - Journey Screen in Command Center Publishing - Web Analytics Date Variables - Shared Content Labels Engage - Reply & DM with Rich Media on Twitter - View Twitter DM History - Sentiment and Influence Score in Engage - Facebook Multi-Photo Display Automation - Build Threshold Alerts - Create Post Labels to Identify @Mentions - Drafts & Shared Content for Mobile

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