The Community Manager Basics Guide is a good starter guide for anyone new to community management. Some of the topics covered include: On-boarding new members, dealing with trolls, choosing moderators and keeping users engaged.
The document provides guidelines for using social media effectively. It discusses choosing social media channels carefully and refining choices over time. While large companies use pre-existing channels, smaller companies may need to create internal networks. Content should be tailored to each channel to engage appropriate audiences. Companies should integrate social media with other marketing but focus efforts online for speed and cost. Employees should maintain separate personal and professional accounts to share company news without oversharing personal content.
The document discusses how social media and networking can benefit Toastmasters clubs. It begins with two explanatory videos about social networks and media. Various social media platforms are then introduced, including Facebook, Twitter, Flickr, YouTube, and Meetup. The presentation emphasizes creating awareness of the club's brand, engaging people using media, and encouraging members to advocate for the club on their own networks. It provides tips for setting goals and experimenting with different tools to engage members and measure the club's success through social media metrics.
This document provides 30 ideas for developing a social media plan organized into chapters on strategy, listening, engaging, and measuring. Some of the key ideas discussed include:
- Developing an integrated social strategy that engages customers across channels and departments, not just isolated tactics.
- Cultivating long-term customer relationships through social media rather than just short-term sales.
- Requiring social media certification for all employees engaging online to ensure brand compliance and effective engagement.
- Developing a content strategy with a clear big idea and target audience in mind, and using varied media like video, photos and podcasts beyond just text.
The document provides guidance for social media use and engagement for a church called Real Life. It discusses how social media is changing interactions and how words last forever online, so content must be well-thought out. It emphasizes inviting people to attend church events and services through engaging posts. The document outlines strategies for different platforms like Facebook, Twitter, Instagram and YouTube. It provides best practices for personal accounts, such as being engaged with followers, watching what you share, and lifting up the church vision. Throughout, it stresses maintaining a consistent brand and voice to remain recognizable online.
This document provides guidance on getting started with social media for business purposes. It recommends beginning by observing how others in your industry use social media to get ideas. Then it outlines preparing content like photos and bios for profiles on Facebook, LinkedIn and Twitter. Regular participation is key to building connections on these platforms and engaging with others in your industry or location. The document stresses representing your business professionally and avoiding overly political or religious discussions.
Special Olympics Missiouri Social Media TrainingRyan Eades
The document provides an overview of using social media for advocacy and communication, outlining best practices and strategies for platforms like Facebook, Twitter, YouTube, and discussing how to measure success and engage supporters through online communities. Key recommendations include developing clear guidelines, dedicating staff time, listening to supporters, and focusing on authentic engagement over just promotion.
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
The document provides guidelines for using social media effectively. It discusses choosing social media channels carefully and refining choices over time. While large companies use pre-existing channels, smaller companies may need to create internal networks. Content should be tailored to each channel to engage appropriate audiences. Companies should integrate social media with other marketing but focus efforts online for speed and cost. Employees should maintain separate personal and professional accounts to share company news without oversharing personal content.
The document discusses how social media and networking can benefit Toastmasters clubs. It begins with two explanatory videos about social networks and media. Various social media platforms are then introduced, including Facebook, Twitter, Flickr, YouTube, and Meetup. The presentation emphasizes creating awareness of the club's brand, engaging people using media, and encouraging members to advocate for the club on their own networks. It provides tips for setting goals and experimenting with different tools to engage members and measure the club's success through social media metrics.
This document provides 30 ideas for developing a social media plan organized into chapters on strategy, listening, engaging, and measuring. Some of the key ideas discussed include:
- Developing an integrated social strategy that engages customers across channels and departments, not just isolated tactics.
- Cultivating long-term customer relationships through social media rather than just short-term sales.
- Requiring social media certification for all employees engaging online to ensure brand compliance and effective engagement.
- Developing a content strategy with a clear big idea and target audience in mind, and using varied media like video, photos and podcasts beyond just text.
The document provides guidance for social media use and engagement for a church called Real Life. It discusses how social media is changing interactions and how words last forever online, so content must be well-thought out. It emphasizes inviting people to attend church events and services through engaging posts. The document outlines strategies for different platforms like Facebook, Twitter, Instagram and YouTube. It provides best practices for personal accounts, such as being engaged with followers, watching what you share, and lifting up the church vision. Throughout, it stresses maintaining a consistent brand and voice to remain recognizable online.
This document provides guidance on getting started with social media for business purposes. It recommends beginning by observing how others in your industry use social media to get ideas. Then it outlines preparing content like photos and bios for profiles on Facebook, LinkedIn and Twitter. Regular participation is key to building connections on these platforms and engaging with others in your industry or location. The document stresses representing your business professionally and avoiding overly political or religious discussions.
Special Olympics Missiouri Social Media TrainingRyan Eades
The document provides an overview of using social media for advocacy and communication, outlining best practices and strategies for platforms like Facebook, Twitter, YouTube, and discussing how to measure success and engage supporters through online communities. Key recommendations include developing clear guidelines, dedicating staff time, listening to supporters, and focusing on authentic engagement over just promotion.
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
Many senior executives remain hesitant about using social media. This article provides guidance on how executives can build an effective online presence through social media. It discusses choosing the right social media platforms based on goals and understanding each platform. Executives must also be aware of their company's social media policies and guidelines. The article encourages executives to learn from other experienced users, dip their toes in social media, and find the right balance of professionalism and authenticity in their online persona. With minimal effort, social media can enhance executives' effectiveness as leaders in today's digital world.
This document provides guidance for Hobsons employees on using social media effectively. It recommends that employees focus their social media posts on sharing valuable information (50-60% of posts), high-value content like white papers (10-15%), and relationship building (5-15%). Only 5% of posts should directly promote Hobsons. Employees are encouraged to follow Hobsons social media accounts, like and share Hobsons posts, and engage with corporate communications. The document provides tips for participating appropriately and acting as a Hobsons social media ambassador.
Yammer is described as the company's internal social network for secure communication and collaboration. It allows employees to find answers to questions faster by tapping into coworkers' knowledge, brainstorm ideas, and stay informed on company direction. The document provides instructions on setting up a Yammer account, including completing a profile, managing notifications, and customizing the experience by joining groups, following topics and coworkers of interest. Various ways to use Yammer features like sharing updates, files, praise for coworkers, and asking questions are outlined.
Finding a job with linkedin - bruno bensaid - public.pdfBruno Bensaid
This document summarizes a presentation about leveraging social media, specifically LinkedIn, to find a job. It discusses building a strong LinkedIn profile with complete information and recommendations, connecting with a large network of professionals, becoming an active contributor in relevant industry groups on LinkedIn, and searching and applying for jobs posted on LinkedIn. The presentation provides tips for each stage of using LinkedIn to enhance job search efforts.
Social Media Business Council Disclosure Best Practices ToolkitElizabeth Lupfer
The Disclosure Best Practices Toolkit is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them.
The document provides guidance on tools and strategies for getting started with social media. It recommends a smartphone, Twitter desktop client, blog platform like WordPress, and participation in conversations as key elements. Twitter is framed as a communication tool where building relationships is important through participating in discussions, using hashtags, and direct messaging privately.
Establishing Social Learning Communities - a guide v1Julian Stodd
This is a brief guide to establishing Social Learning communities, based around my CEDA model: it explores how we decide what type of 'curation' we want, and how the technology impacts that, how we measure 'engagement', and the function of trust, whether we see 'debate', and the role of permission in getting that, and finally whether there is 'application' of learning and appropriate stories coming out of it.
This document provides an overview of how businesses can use Pinterest to grow. It describes Pinterest as a visual social networking site where users create boards and pin images. The document then outlines a 7 step process for businesses to get started on Pinterest, which includes signing up, creating boards and pins, integrating with other social networks, adding a button to websites, socializing on Pinterest, and getting creative with boards. Tips are also provided for maximizing interactions and engagement on Pinterest.
This document discusses social media marketing. It defines social media as online activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. Social media marketing uses social media sites like Facebook, Twitter, YouTube to achieve branding and marketing goals. The document then lists the fastest growing social media activities from 2008 to 2009 and provides reasons why businesses should use social media. It also outlines a hierarchy of social media activities from blogging to microblogging and tips for using different social media platforms like blogs, RSS, social search, social bookmarking, social networks, and microblogging effectively for business purposes.
Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.
This document provides tips for non-profit organizations to effectively use social media. It recommends developing a social media plan by identifying key platforms and goals based on the target audience. It stresses the importance of consistently sharing engaging content like photos and videos to start conversations and drive people to action. Regular analysis of analytics is also advised to evaluate effectiveness and make adjustments. While social media requires resources, the document provides free tools and emphasizes engaging the whole organization to reduce the workload.
Last year (2012) after Google released the new penguin updates in July, Morgan Drexen needed to re-evaluate how we engaged with our online community. This presentation developed by our SEO was the basis of our new social media paradigm. Since we have introduced these new ideas about social networking we have doubled our followers, and increased social engagements by 300%.
The document provides guidance on using social media platforms like Twitter, Facebook, and YouTube for business purposes. It recommends aiming for 40% original content, 30% replies, 20% retweets, and 10% links on Twitter. For Facebook, it suggests customizing privacy and notification settings. And for YouTube, it describes how to create a business channel, upload videos, and embed videos on a website.
Job Search Survival Kit -- The Linked”In” Crowd. Ways To Get Your Profile Not...Anthony Hines
This presentation gives some tips as to how to quickly improve your LinkedIn profile so that it will be noticed by professionals and job placement industry contacts.
Who Am I….I am a hardworking guy who, like many others, found himself out of work during the economic downturn in 2010. After a long battle of wrong turns, job search strategies that led to no where, and dead end leads, I decided to take a more strategic approach to my job search. Like anything else in life, I needed to treat my search like a full-time job and create a plan that would allow me to stand out above the competition. This came in especially handy as I was in transition again in 2017. Basically, I just used the tips that I have shared with others and was out of work a total of ZERO days. Yes, I got a job offer the day after my last day at my previous job. Let me show you how I did it so you too can have a quicker landing than you would have had without my tips.
Why Am I Sharing What Helped Me…because I quickly realized that to handle an event like that is to focus on what you can control and share the experience to help others. I believe that an experience not shared is a lost opportunity in life, and that smart people learn from their mistakes and smarter people learn from other people’s experiences. Plus, I told myself that once I figured this out I would share it with others so that they too could navigate the world of unemployment. In these chapters, I show you how I did it so that you will have the confidence to make it through the process. I hope that this presentation helps you to get your next great job.
#career #job_search #job_opportunity_tips #unemployment #motivation #attitude #depression #Job_search_survival #confidence #interviewing #networking #resume #recruiting #hiring_manager #work #transition
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
The document provides an overview of a story being told to demonstrate how and why financial professionals can benefit from using social media. The story is presented as a slideshow and interactive guide to introduce key concepts. It discusses how the main character, Lloyd Rockefeller, realized he needed to use social media to better connect with existing and potential clients, as more people in different age groups were using social media. It also highlights some of the strategic research Lloyd did to focus his social media use on establishing credibility within industry regulations. Feedback is sought on understandability and what social media is and its potential benefits for financial professionals.
Révolutionnaires, les revêtements tendus subliment vos murs !
Pour le neuf ou la rénovation, nous vous proposons une gamme complète de revêtements innovants permettant de réaliser murs imprimés. A la fois décoratifs et fonctionnels, les revêtements muraux se déclinent en version classique, design, acoustique, translucide, antibactérienne, antitache et déperlante. Une solution pour chacun de vos besoins, les toiles murales se plient à toutes les attentes!
Many senior executives remain hesitant about using social media. This article provides guidance on how executives can build an effective online presence through social media. It discusses choosing the right social media platforms based on goals and understanding each platform. Executives must also be aware of their company's social media policies and guidelines. The article encourages executives to learn from other experienced users, dip their toes in social media, and find the right balance of professionalism and authenticity in their online persona. With minimal effort, social media can enhance executives' effectiveness as leaders in today's digital world.
This document provides guidance for Hobsons employees on using social media effectively. It recommends that employees focus their social media posts on sharing valuable information (50-60% of posts), high-value content like white papers (10-15%), and relationship building (5-15%). Only 5% of posts should directly promote Hobsons. Employees are encouraged to follow Hobsons social media accounts, like and share Hobsons posts, and engage with corporate communications. The document provides tips for participating appropriately and acting as a Hobsons social media ambassador.
Yammer is described as the company's internal social network for secure communication and collaboration. It allows employees to find answers to questions faster by tapping into coworkers' knowledge, brainstorm ideas, and stay informed on company direction. The document provides instructions on setting up a Yammer account, including completing a profile, managing notifications, and customizing the experience by joining groups, following topics and coworkers of interest. Various ways to use Yammer features like sharing updates, files, praise for coworkers, and asking questions are outlined.
Finding a job with linkedin - bruno bensaid - public.pdfBruno Bensaid
This document summarizes a presentation about leveraging social media, specifically LinkedIn, to find a job. It discusses building a strong LinkedIn profile with complete information and recommendations, connecting with a large network of professionals, becoming an active contributor in relevant industry groups on LinkedIn, and searching and applying for jobs posted on LinkedIn. The presentation provides tips for each stage of using LinkedIn to enhance job search efforts.
Social Media Business Council Disclosure Best Practices ToolkitElizabeth Lupfer
The Disclosure Best Practices Toolkit is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them.
The document provides guidance on tools and strategies for getting started with social media. It recommends a smartphone, Twitter desktop client, blog platform like WordPress, and participation in conversations as key elements. Twitter is framed as a communication tool where building relationships is important through participating in discussions, using hashtags, and direct messaging privately.
Establishing Social Learning Communities - a guide v1Julian Stodd
This is a brief guide to establishing Social Learning communities, based around my CEDA model: it explores how we decide what type of 'curation' we want, and how the technology impacts that, how we measure 'engagement', and the function of trust, whether we see 'debate', and the role of permission in getting that, and finally whether there is 'application' of learning and appropriate stories coming out of it.
This document provides an overview of how businesses can use Pinterest to grow. It describes Pinterest as a visual social networking site where users create boards and pin images. The document then outlines a 7 step process for businesses to get started on Pinterest, which includes signing up, creating boards and pins, integrating with other social networks, adding a button to websites, socializing on Pinterest, and getting creative with boards. Tips are also provided for maximizing interactions and engagement on Pinterest.
This document discusses social media marketing. It defines social media as online activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. Social media marketing uses social media sites like Facebook, Twitter, YouTube to achieve branding and marketing goals. The document then lists the fastest growing social media activities from 2008 to 2009 and provides reasons why businesses should use social media. It also outlines a hierarchy of social media activities from blogging to microblogging and tips for using different social media platforms like blogs, RSS, social search, social bookmarking, social networks, and microblogging effectively for business purposes.
Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.
This document provides tips for non-profit organizations to effectively use social media. It recommends developing a social media plan by identifying key platforms and goals based on the target audience. It stresses the importance of consistently sharing engaging content like photos and videos to start conversations and drive people to action. Regular analysis of analytics is also advised to evaluate effectiveness and make adjustments. While social media requires resources, the document provides free tools and emphasizes engaging the whole organization to reduce the workload.
Last year (2012) after Google released the new penguin updates in July, Morgan Drexen needed to re-evaluate how we engaged with our online community. This presentation developed by our SEO was the basis of our new social media paradigm. Since we have introduced these new ideas about social networking we have doubled our followers, and increased social engagements by 300%.
The document provides guidance on using social media platforms like Twitter, Facebook, and YouTube for business purposes. It recommends aiming for 40% original content, 30% replies, 20% retweets, and 10% links on Twitter. For Facebook, it suggests customizing privacy and notification settings. And for YouTube, it describes how to create a business channel, upload videos, and embed videos on a website.
Job Search Survival Kit -- The Linked”In” Crowd. Ways To Get Your Profile Not...Anthony Hines
This presentation gives some tips as to how to quickly improve your LinkedIn profile so that it will be noticed by professionals and job placement industry contacts.
Who Am I….I am a hardworking guy who, like many others, found himself out of work during the economic downturn in 2010. After a long battle of wrong turns, job search strategies that led to no where, and dead end leads, I decided to take a more strategic approach to my job search. Like anything else in life, I needed to treat my search like a full-time job and create a plan that would allow me to stand out above the competition. This came in especially handy as I was in transition again in 2017. Basically, I just used the tips that I have shared with others and was out of work a total of ZERO days. Yes, I got a job offer the day after my last day at my previous job. Let me show you how I did it so you too can have a quicker landing than you would have had without my tips.
Why Am I Sharing What Helped Me…because I quickly realized that to handle an event like that is to focus on what you can control and share the experience to help others. I believe that an experience not shared is a lost opportunity in life, and that smart people learn from their mistakes and smarter people learn from other people’s experiences. Plus, I told myself that once I figured this out I would share it with others so that they too could navigate the world of unemployment. In these chapters, I show you how I did it so that you will have the confidence to make it through the process. I hope that this presentation helps you to get your next great job.
#career #job_search #job_opportunity_tips #unemployment #motivation #attitude #depression #Job_search_survival #confidence #interviewing #networking #resume #recruiting #hiring_manager #work #transition
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
The document provides an overview of a story being told to demonstrate how and why financial professionals can benefit from using social media. The story is presented as a slideshow and interactive guide to introduce key concepts. It discusses how the main character, Lloyd Rockefeller, realized he needed to use social media to better connect with existing and potential clients, as more people in different age groups were using social media. It also highlights some of the strategic research Lloyd did to focus his social media use on establishing credibility within industry regulations. Feedback is sought on understandability and what social media is and its potential benefits for financial professionals.
Révolutionnaires, les revêtements tendus subliment vos murs !
Pour le neuf ou la rénovation, nous vous proposons une gamme complète de revêtements innovants permettant de réaliser murs imprimés. A la fois décoratifs et fonctionnels, les revêtements muraux se déclinent en version classique, design, acoustique, translucide, antibactérienne, antitache et déperlante. Une solution pour chacun de vos besoins, les toiles murales se plient à toutes les attentes!
This document discusses crowdfunding trends for indie games, primarily on Kickstarter. It provides data on the total amount of money raised for games on Kickstarter each year from 2009-2012, showing significant growth. It also analyzes the number and amounts of successful projects in different funding tiers over this time period. Additional factors for success discussed include having an achievable funding goal, an existing fan community, effective PR, proper positioning for your game type/genre, and being reactive during the campaign.
Europe 2014-2020: smart grid (réseaux intelligents)UNITEC
présentations de la Délégation générale Société de l’Information à la délégation d’Aquitains conduite par AEC, 30 janvier 2012:
les réseaux intelligents (smart grid)
This document presents an overview of control systems. It defines a control system as a collection of interconnected components designed to achieve a desired outcome. Control systems are used in various applications like vehicles, appliances, and industrial processes. The document outlines the basic types of control systems as open-loop and closed-loop. Examples of closed-loop control systems include air conditioners, refrigerators, and water level regulators. Key aspects of control system design, analysis, and uses in modern applications are also discussed.
How 3D Printing will revolutionize the world & the retail industryHUB INSTITUTE
How 3D Printing will revolutionize the world and retail : delivery, food, fashion, jewerly, decoration, transport,... By Emmanuel Vivier, CoFounder of the HUBInstitute
Download these slides on http://hubinstitute.com/reports
1) La RCP básica incluye comprobación de consciencia, apertura de vías aéreas, llamada al 112, y realización alternada de 30 compresiones torácicas y 2 ventilaciones.
2) En niños se realizan series de 30 compresiones y 2 ventilaciones, usando 2 dedos en lactantes y compresiones más superficiales.
3) Ante atragantamiento en adultos conscientes se aplican palmadas en la espalda y si no funcionan compresiones abdominales, mientras que en niños sólo se usan gol
Globalization can be defined as the integration of economies, finances, trade, and communications on a global scale. It has led to the rise of a global marketplace and increased economic interdependence between countries through the free flow of goods, services, technology, and capital across borders. While globalization opens new markets and transfers technologies, it also faces risks like job losses in developed countries and cultural homogenization. Both businesses and national economies must adapt to globalization's opportunities and challenges by pursuing new growth areas, improving skills, and addressing issues like terrorism, cyber threats, political instability, and differing labor laws among countries. Overall, globalization presents a mix of benefits but also requires careful management of its complicating issues.
This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day. With a mix of strategies, tactics and tools, the following pages will give you a head-start towards filling your sales pipeline with more qualified prospects and conversion opportunities.
Social media is a great way to reach your market, position your message and network with like minded entrepreneurs
To get the most out of your efforts with social media there are do's and don'ts on getting the most out of your efforts. .
Howard Greenstein, president of the Harbrooke Group, gives a presentation on implementing social networks. He outlines several main points, including defining goals for social media use, recruiting and retaining members, enabling networks to share stories, and making personal connections. Greenstein discusses tools like Facebook, blogs, and forums and stresses the importance of listening, participating, creating content, and measuring results.
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
The document discusses networking and provides tips for introverts on how to network effectively. It defines networking as developing relationships to benefit one's business or career. While networking can help further one's success, it makes many introverts anxious. However, the document suggests that introverts can network successfully by attending structured events that reduce pressure, and by looking for daily opportunities to connect with others through casual social interactions. The best networking involves focusing on learning about others and finding ways to help them, in order to build strong relationships over time.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
This document outlines rules for using social media effectively for business purposes. It discusses the importance of understanding your target audience and where they spend time online in order to focus your social media efforts. It also provides tips for engaging with influencers, monitoring your online reputation, having fun while maintaining a professional image, measuring the success of social media campaigns, and keeping social media focused on business goals like sales. The document emphasizes that success requires ongoing hard work and participation in online communities to provide value to customers.
Community Management Tips: How To Set Up Public and Private CommunitiesHootsuite
Discover how to build a successful community by creating a space where passionate, like-minded individuals can gather to connect and discuss relevant topics.
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
This document discusses the rise of social media and its impact on organizations. It provides an overview of popular social media platforms like blogs, Twitter, Facebook, and photos/videos and explains how organizations can utilize these tools to better engage with supporters and facilitate conversations. The key lessons are that organizations must let go of full control, allow two-way communication, and blend online and offline activities in order to successfully adopt social media.
The Cisco Channels Guide to Social MediaCisco Canada
Social Media can help you create new channels for communicating with existing customer while engaging new ones. This presentation will show you best practices on how to use social media in your business.
Guía de Canales de Cisco para los medios de comunicación socialRicardo Llera
The document provides an introduction to social media and outlines Cisco Channel's guide to help Cisco partners develop a social media strategy and launch a presence. It recommends beginning by identifying goals, determining who will manage the social media presence, listening first before engaging in conversations, and starting with one social media tool rather than attempting to use multiple platforms simultaneously. The guide then outlines chapters covering establishing a social media plan, blogging, Twitter, video, Facebook, and connecting with Cisco Channels.
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
How We Manage It: A Q&A Interview With a Wildly Successful Community ManagerGet Satisfaction
A conversation with Yola's Community Support Manager, Monique Viljoen-Platts. Learn about her secret sauce for creating and growing a vibrant and successful customer support community on Get Satisfaction.
POP Your Profile!: How to Activate Your LinkedIn PotentialAlvaro J. Muñiz
We've adapted LinkedIn's Profile Optimization Protocol (POP) into a tutorial that transforms your LinkedIn profile into a canvas where your changemaker story and our new mission of framework change can shine. Where we can go beyond bullet points towards genuine narratives and compelling teasers -- in other words, an invitation for deeper engagement.
We've adapted LinkedIn's Profile Optimization Protocol (POP) into a tutorial that transforms your LinkedIn profile into a canvas where your changemaker story and our new mission of framework change can shine. Where we can go beyond bullet points towards genuine narratives and compelling teasers -- in other words, an invitation for deeper engagement.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
The document provides guidance on conducting community relations work and using social media for public relations. It discusses researching the client and community, identifying target audiences and objectives, developing programming and content, and creating a social media presence and fan base. The key advice is that social media is a long-term investment that requires consistent, quality content and being transparent and responsive to build trust over time.
E-Invoicing Implementation: A Step-by-Step Guide for Saudi Arabian CompaniesQuickdice ERP
Explore the seamless transition to e-invoicing with this comprehensive guide tailored for Saudi Arabian businesses. Navigate the process effortlessly with step-by-step instructions designed to streamline implementation and enhance efficiency.
Takashi Kobayashi and Hironori Washizaki, "SWEBOK Guide and Future of SE Education," First International Symposium on the Future of Software Engineering (FUSE), June 3-6, 2024, Okinawa, Japan
Hand Rolled Applicative User ValidationCode KataPhilip Schwarz
Could you use a simple piece of Scala validation code (granted, a very simplistic one too!) that you can rewrite, now and again, to refresh your basic understanding of Applicative operators <*>, <*, *>?
The goal is not to write perfect code showcasing validation, but rather, to provide a small, rough-and ready exercise to reinforce your muscle-memory.
Despite its grandiose-sounding title, this deck consists of just three slides showing the Scala 3 code to be rewritten whenever the details of the operators begin to fade away.
The code is my rough and ready translation of a Haskell user-validation program found in a book called Finding Success (and Failure) in Haskell - Fall in love with applicative functors.
Graspan: A Big Data System for Big Code AnalysisAftab Hussain
We built a disk-based parallel graph system, Graspan, that uses a novel edge-pair centric computation model to compute dynamic transitive closures on very large program graphs.
We implement context-sensitive pointer/alias and dataflow analyses on Graspan. An evaluation of these analyses on large codebases such as Linux shows that their Graspan implementations scale to millions of lines of code and are much simpler than their original implementations.
These analyses were used to augment the existing checkers; these augmented checkers found 132 new NULL pointer bugs and 1308 unnecessary NULL tests in Linux 4.4.0-rc5, PostgreSQL 8.3.9, and Apache httpd 2.2.18.
- Accepted in ASPLOS ‘17, Xi’an, China.
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2. Community Manager Basics | Version 1.0
Table of Contents
Introduction
Being Authentic
Onboarding New Members
Dealing with Trolls
Choosing and Managing Moderators
Keeping Users Engaged
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Introduction
The following guide covers five key aspects of community management. It has been written for
those new to community management, but there may be some concepts or strategies the
seasoned Community Managers may wish to try.
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Being Authentic
The most important part of community management is you, the community manager. How will
you interact with your community? The community manager position is relatively new but
should be taken very seriously. A community manager is on the front lines and has to wear
many hats ( PR, support, moderation, crisis management, etc.) and also be savvy about
different online tools. Then there is the whole aspect of community interaction. How should
you, as a community manager, interact with your community? How will you present yourself?
The best philosophy, or way to approach the role of community management is to be yourself.
People can read through the phoniness or creepiness of a corporate voice.
The importance of ‘authenticity’ cannot be overstated. Even though your end goal might be to
increase sales or customer satisfaction, it will be an uphill battle getting people to join you in
building an active community if your persona is that of cold corporate drone. People are smart
and will not want to spend time on a community run by robots. Find a voice that lets you be
yourself while still representing your employer’s brand. A good community manager can
interact with people in a way that is empathetic and personable while always being consistent
with the brand’s objectives, culture, and policies.
One of the first things you will want to do as a community manager is to spend time on your
profile. While it might seem like a small thing, your profile sends an important message to the
community. Choose a username that is either your real name, a nickname or something
playful. It’s weird to talk to Acme Inc or make a close connection with Admin #4. In
conjunction with a real name, choose an avatar that shows your personality. No one wants to
interact with a company logo. Make it a clear photo, or something that showcases your
personality. Obviously, in a business community, a headshot might be more appropriate than
a shot of Mickey Mouse. The choice of avatar is the visual representation behind your words,
so choose wisely, and in keeping with the kind of community you hope to have or build.
When it comes to noncommunity
forum profiles (like on social media), if you decide (or are
required) to use a corporate logo as an avatar, make sure people can tell who the person is
behind that logo. You need to make it obvious that it’s people interacting with people. So while
you avatar pic might be a logo, sign your posts with a name and link to a page that has
community manager profiles or bios.
Once you have an authentic profile, you will want to ensure your “community voice” is real.
Keep the marketing speak or corporate words out of your posts. You want to ask questions,
be curious and listen. Most importantly, you want to ensure that the content you share
provides value. Sure sometimes you need to share information for your company, but you can
also post a funny photo or maybe even an insight or two (that you are allowed to share). Who
doesn’t want to feel like they are getting the inside scoop or being asked for ideas about how
to make something better?
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Finally, engage with others in a real way. Try to reply to people when they mention you.
Introduce members to others who may have common interests. Think of it like a big cocktail
party and you are the host. You will want to make sure everyone is having a good time with a
cold drink and something good to eat. You cannot just sit in the corner and listen to your MP3
player. Your job is to keep things moving but you will eventually want it to get it
selfsustaining,
so helping people make connections will increase stickiness. Remember, a
community is full of members who are real people, with other places to be. You want to be
real and make it enjoyable. So be honest, be yourself and build a twoway
dialogue that is
real with your community.
So in conclusion, begin by being authentic, so you are starting on the right foot.
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Onboarding New Members
Onboarding
new members is one of the most critical responsibilities for a community
manager. The more activity in your community, the more valuable it becomes. Getting people
to participate and come back depends greatly on those initial experiences. The following are
some tips to help you with the onboarding of new members.
#1 – Make sure new members get a welcome email with a call to action. When new
members join your community, consider sending a personalized welcome email and ensure
that it includes a clear calltoaction.
For example, encourage them to update their profile with
a photo, or update other details, such as their hobbies. The time to get people engaged is
right from the start, as they are only new members once.
#2 – Follow up with new members after a few weeks. If they don’t update their profile, or
are not engaged in the community after one or two weeks, it might be worthwhile to reach out
again. For example, you can ask if there is something you can do to help them get started.
#3 – Setup a thread for new members for introductions. Encourage new users to
introduce themselves to the community and suggest some things that they can share about
themselves. Consider creating a new thread or category entitled “New to the community?
Introduce yourself”.
#4 Setup a thread or category for new member (newbie) questions and forum rules. A
“Get Started” category can be great place to to include your code of conduct and FAQs.
#5 – Share the inside scoop on how the community works. There is how the community
literally works – the things you can do with the software, and there’s things like rituals, how
moderation works or seasonal events that are a big deal.
#6 – Recruit your super users or volunteer moderators to help out with onboarding.
There’s nothing worse than a first time poster’s question going unanswered or first time
comment going unnoticed. Posting somewhere for the first time is a big deal, encourage your
regulars to pay attention to first timers and give them a pat on the back or +1 a question if it
goes unanswered.
#7 Get feedback on community improvements and suggestions for the onboarding
process from your new members. After the second or third month of membership, you
might consider an email survey or a poll in your forum. Ask them what they like or dislike
about the community, or invite them to share suggestions on how you can make the
onboarding
process better. Asking for feedback to make things better is a great way to
ensure you are doing the right things in keeping your community healthy and growing.
#8 Measure to identify future volunteers from your new members. Keep an eye on the
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community stats of members and identify new members who are still highly engaged after 4 to
6 months. Consider approaching them about getting involved further, for example, writing blog
content or volunteering to join the welcoming committee to engage right away with your
newest members.
These are only some tips to assist you in increasing and growing your community, but there
are certainly more that can be done.
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Dealing with Trolls
Your community is humming along, and all of a sudden, an individual joins who takes
personal pleasure in disrupting your community. It may be inflammatory remarks, attacking
others for no reason, or simply taking an extreme contrarian view on every topic to drive
everyone nuts. Unfortunately, it also means your community may have a troll problem. Civility
and logic pretty much go out the window with trolls. They are not in your community to build
relationships, to add to the discussion, or be friends. They have come solely to cause
mayhem. So what can a community manager do? Below are three tips we have seen to be
effective when dealing with trolls.
#1 Identify properly, but never name someone a troll
If you realize you have a troll problem, or an individual is being a troll, don’t call them out as a
troll. Not only will you give them the attention they seek, you could be wrong and make
someone who wasn’t really a troll, feel like they need to live up to that label. Keep in mind that
trolls are different than someone who makes a oneoff
controversial comment. A troll is
someone who comes to your community to cause disruption across your community and revel
in joy as others fall into their trap. If you do identify an individual as a troll, advise your
moderators and keep an eye on them in case you need to take further action.
#2 Do not engage with the troll in direct confrontation
You often hear “don’t feed the trolls” and if your community has a websavvy
audience, they
should already be familiar with this advice. The thought behind this advice is responding to
the antics of trolls encourages them to continue to be disruptive. Trolls will purposefully not
listen to logic and they don’t care to abide by your forum rules. If you see people in your
community engaging in verbal wars with trolls, remind them that ignoring an inflammatory
comment is the best course of action and explain how they can flag future offensive posts.
Finally, don’t be shy to delete or close discussions that cause your community harm.
#3 Use the moderation tools at your disposal.
If a troll starts to become a major disruption and won’t respond to friendly warnings, it might
be time to use some of the forum software moderation functionality. While some may think
banning the account or blocking an IP address is a good enough remedy, it’s not the effective
solution it once was. It’s easy for a banned user to reregister
under a new name. Usually all it
takes is a new email address. Even an IP address ban is not perfect. Many modern ISP’s
(Internet Service Providers) use dynamic (ever changing) IP address and it’s easy for a troll to
use a proxy to get around any ban you have in place.
So what is the best plugin or addon?
Most forum software has a feature that lets you mark a
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member as a ‘Troll’. This makes them invisible to everyone but themselves. The point of these
plugins is to make the troll waste their time, posting away, while your community continues
on, completely unaware. Once a Troll gets bored, because no one is interacting with them,
the hope is that they will move on to another target and leave your community alone. By
socalled
“freezing them out”, you can avoid situations from escalating out of control and the
community can become almost selfsufficient
at combating trolls.
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Choosing and Managing Moderators
One day your forum may grow to the point that you may want to consider adding moderators
to help manage your community. A moderator (or Mod) is a member of the community that
can be given privileges beyond normal users and can be a Godsend if you are swamped with
community management tasks. Some of the powers a moderator can be given include:
pinning topics, locking discussions, deleting or moving posts, issuing warnings or even
banning members. In short, a moderator becomes your representative in the forum, enforcing
your community rules and being your eyes and ears in the forum. For this reason, you really
need to make sure you choose the right moderator and manage them correctly. But how can
you select the right person in your community? Below we have come up with some tips for
choosing (and afterwards managing) moderators. We hope that they come in handy.
Choosing A Moderator
Since choosing a representative for you and your brand is crucial to the community, make
sure you take the proper time for your decision. Regardless of how long you take, discussions
about who should become a moderator should be done in private, either via email or personal
message. Talking publicly in your community about moderator selection will only add drama
to your life that you don’t need. Besides keeping the discussions private between you and the
selective candidates, here are some traits and questions to think about when selecting a
moderator:
● Have they been campaigning to be a moderator? The best moderators tend to be ones
who are reluctant (but willing). Be wary of anyone asking or contacting you for a
position as moderator.
● Do they understand your goal or mission of the community?
● Are they passionate about the topic?
● Do they actively participate in the community on a regular basis? Over an acceptable
timespan (more than 6 months)? It’s not so much post count, but do they visit on a
regular basis without being prompted.
● Are they someone who reports violators of rules of the community to your team? (i.e.
do they flag posts, or do they walk by and ignore issues).
● Do they tend be eventempered
in their behaviour and their responses, including
rational with the irrational and patient with the new?
● Do they follow the rules themselves? Might be a bad idea to select a moderator if they
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don’t follow your rules.
● When they add comments to a discussion are they detailed and full of insight, or are
most of their comments monosyllabic?
● Are they well respected by others in the community ?
● If you have an existing Mod team, will their personality fit in with the rest of the mod
team?
When selecting a moderator, you may want to ask other moderators for their opinion (if this is
not your first pick), or from others within your company that may propose an interesting
selection you might have missed.
Managing Moderators
Once you find the right moderator, you cannot put your community on autopilot
and hope
your new moderator “gets it”. The moderators are your representative in the community, so
it’s important to train them, but also share your expectations with them. The end goal is to
ensure consistency with how they moderate the community. Here are some things to consider
when it comes to managing your new moderator:
● Create a space for moderators to chat in your community among themselves and you.
● Encourage them to ask questions, seek guidance where they want clarification.
● Monitor their actions and correct where necessary by providing polite constructive
feedback.
● Make sure they share with you major decisions like when they delete content, close a
discussion or ban a user.
● You still have the duty to moderate, but in your role as a community manager, you will
want to ensure consistent application of the rules.
● You may also wish to create some moderator guidelines, not only because it will help
them, but it will help you if your community continues to grow and you need more
moderators.
● Some communities use a probation period to make sure new moderators capture the
right tone.
● Take proper time to review how they are doing and provide feedback.
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Rewarding Moderators
Being a moderator is usually a volunteer (unpaid) role, but that does not mean you cannot
reward them in other ways. Make sure to say thank you and encourage them in private and
public. Involve them in discussions about the future of the community and listen to their
suggestions.You might consider sending them some swag or the occasional gift. Sometimes
even a small thank you card in the mail can go a long way in making people feel valued for
their contributions.
Final Thoughts
Nobody is perfect. Sometimes in spite of your best intentions you might choose the wrong
person to be a moderator. Do not be afraid to remove a moderator if you made a mistake.
Leaving a bad moderator in your community can cause damage to your community and even
worse, member morale. Act quick and fairly. If you’ve tried to correct their behaviour and
things have not improved, sometimes it’s just time to move on. Do not discuss the issue in
public as much as you may be tempted and don’t be shy to try again. With the experience
under your belt you will get better at not making the same mistake twice.
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Keeping Users Engaged
Community engagement is more than just increasing pageviews or the number of registered
users. You need to look at member actions. Does your most active user list fluctuate or is it only
one or two members who dominate? Do users return after their first visit and engage with the
community? Do you have lots of lurkers but few posters? These are the kind of things you will
want to tackle to keep users engaged. Below are some tips to help make that happen.
1- Create an email newsletter to highlight content in the community.
A great way to keep users in the loop, and have them come back to your site, is by simply letting
them know “what's new”. Email software like MailChimp, is super easy to use even for people
who are not design experts. It’s also a great way to highlight discussions, topics or events
occurring in your community. Over the month, you can bookmark discussions, or keep a draft
handy to remember what content to include. With the newsletter you can also reward engaged
members. For example, a community for small business owners could award a member with the
highest number of karma points a free banner or ad slot in that month’s newsletter. Regardless
of how you approach what content to include, the goal is to pique user interest, so they come
back to the community and participate.
2- Choose a Forum Software that has email notifications that bring users back to the
community.
Choose a forum software that allows users to get email notifications. In Vanilla, for example,
when a user is mentioned in a forum post, they will get an email telling them that they were
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mentioned. This is on by default. In the email, the actual comment is not included. This is to drive
the mentioned user back to the community and engage with the poster.
3- Enable social media sharing, but use social media content to direct people back to your
community.
Social media networks are a great way to engage users and bring their attention to community
content that may be interesting. There are two ways to use social media for community
engagement.
For inbound purposes, I have found Twitter to be most effective. It’s a great way to share a
discussion with your followers and invite them to comment. To be effective, you want to make
sure to invite new (and existing) users sign up and follow you on Twitter. Include your Twitter
handle on the initial email to members, when they join your forum, and include it in your
monthly newsletter. If you use your community as a support tool, you can also gently remind
users to engage in the community.
Some brands use Facebook. This can be tough, as discussions might happen on Facebook, and
not on your community. If you do use Facebook, encourage them in the message to discuss
things in the community. Also, if you decide to employ this strategy, enable social logins on your
community platform so new users can easily create an account to engage.
As an outbound strategy, make it easy for users to share content from your community. Enable
simple Twitter or Facebook share buttons, or use a service like ShareThis.
4- Use gamification features, but tie it to something meaningful.
Use your community platform to reward positive behaviour. One way you can do this is by
creating unique and creative badges, but it can also be by tying positive engagement to special
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privileges earned with karma points. Some of the perks you could give include, access to a
special insider category, or ability to add a signature in their posts.
5- Have a content schedule and plan to create content worth talking about.
Especially when you start out, ensure you or your team have a plan to post content that creates
discussion. Focus on interactions by always thinking about why members should care to engage.
Maybe take a contrarian point of view or include a poll.
The goal is to get people talking. Ask opinions, solicit ideas, collect suggestions. In short, ask for
users to engage with you. Always think about how you can get interaction and avoid just
publishing great reading material.
Summary
Keeping users engaged takes work, but using a combination of email marketing, gamification,
social media and great content, you can encourage your members to keep engaging with you.
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