Carlos G. Mercado founded CM2 Labs to provide app development services and a low-cost Web2IVR platform. The Web2IVR platform allows customers to reach their customer base via phone or SMS for just 30 cents per call, saving over 94% compared to traditional call centers. CM2 Labs also develops custom social, mobile, and geo-targeted apps to leverage the "long tail effect" and make apps more relevant based on user location and connections. Their offerings aim to make apps social and mobile to meet current consumer demands.

1. Apps ideas, delivered!

2. Who we are?
• Carlos G. Mercado, founder is an experienced Internet/Mobile Architect
and Entrepreneur who has more than 15 years running internet/technologies
business at the P.R./USA market. On his career he has achieved:
– Management:
• Centennial of PR Operation Direct – Oversees PR, USVI and Miami Operations
• NeXellence CTO – Oversees PR and DR operations and Development.
• GFR Media/El Nuevo Dia/ APEX VP Product Development – Overseas ElNuevoDia.com &
PrimeraHora.com Product Development with a staff over 30 developers including PR, Mexico,
Uruguay, Dominican Republic, Los Angeles Teams.
– Market Place:
• Create the Puerto Rico’s first ecommerce and mobile online ticketing app (Casatron).
• Create the Puerto Rico’s first Online Music Store TusExitos.com
• Create the Puerto Rico’s Bigest MarketPlace portfolio: Clasificados.pr, Yes Store, Shop.pr
and Ofertadeldia.com
– News and Media
• Architect & Overseas the island's principal news and information portal
– Teleonce (1999),
– Vocero.com (2000),
– Wapa.tv (2007)
– ElNuevoDia.com & PrimeraHora.com (2009-2012)
– Mobile and SMS
• Co-Founder of NeXellence (2006), mobile sms aggregator and mobile app development company
with various SMS/mobile project such: Jangueo.TV, Wapa movil mobile video platform,
• Oversseas Ellow Operation and Development including USA Televisa trivia SMS apps.
• Architect of the Web2Ivr platform. A low cost IVR solution to deliver automated call
center functionalities.

3. Our Customers

4. Products and Services
• Low cost Web2IVR
• Custom Social Geo Web and Mobile Apps
• Custom Programming Services
• Low cost Software Operation Services

5. Web2IVR Platform
• Low Cost Outbound/Inbound Call
Platform to reach customer base via
phone or SMS.
Custom camping
reporting
Optional Transfer to
Custom Text message call Center
in Spanish or English
Web2IVR
Custom recorded
message
The recorded message or text will be played
500K Residential and the user can interact with IVR options and
also be transferred to a call center.
Phone Database

6. Benefit of using the Platform
Low cost warranty!
• Actual call center call cost is $5.24 on Average.
You will save over 94% with our platform. Our
price is 6% of that cost, just 30¢ per call.
• Our Puerto Rico Residential database of over
500,000 records is Geographically segmented
so you can target by zone and town.
• The database query fee per record is as low as
3¢

7. Geo-social Apps = Mobile + Social Apps
• Geo-social is the type of social network that
uses your geo-position services and
capabilities such geocoding and geo-tagging,
to enable additional social dynamics. Example:
• “Check-in” with…

8. Who is Using Geo-Social Apps in USA
• 83% of American adults 18 and older own a cell
phone. 58% of smartphone owners use a geo-social
app to get directions or recommendations.
Gender
57%
59%
Age
56% 57% 58% 59% household income
45% 65%
58% 59%
60% 54%
0% 20% 40% 60%
0% 10% 20% 30% 40% 50% 60% 70%

9. Geo-social Apps, delivered
• SaL and your friends recommend:
• You check in on
restaurants.
• You make reviews.
• You share in Facebook.
• The system push a list of
places/event relevant to
you base on your actions,
friends reviews and
location.

10. Social Apps: The Long-Tail effect
• Long tail effect is the
driver that enable the
relevance of must
social transactions.
The social streaming
of content and the
relationship or bind
between relevance
and connections is the
base to distribution
channels. How?
Enable your
Application a Social
Connection…
Souce:http://blog.hubspot.com/blog/t
abid/6307/bid/4723/6-Ways-to-
Leverage-the-Long-Tail-in-Your-
Marketing.aspx

11. Social Apps: The Long-Tail effect

12. Our Offering is simple:
1. The most advance low cost platform on IVR.
2. To make your Apps, Social, Mobile and Geo-
based so your app can join the new marketplace
that of consumers are demanding… NOW!
carlosgmercado@cm2labs.com
@cm2labs