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Commercial	
  Confidence	
  ©	
  Future	
  Pla3orms	
  Ltd	
  2012	
  
About	
  us	
  
We	
  are	
  an	
  independent	
  digital	
  agency;	
  a	
  group	
  of	
  
crea?ve	
  and	
  established	
  innovators	
  in	
  current	
  
and	
  emerging	
  digital	
  pla3orms.	
  	
  
	
  
We	
  have	
  been	
  'doing	
  digital'	
  for	
  over	
  a	
  decade:	
  
     •  Vexed	
  Digital	
  was	
  formed	
  in	
  2005	
  by	
  the	
  
        founders	
  of	
  Goodtechnology,	
  one	
  of	
  
        Europe’s	
  leading	
  agencies	
  (sold	
  to	
  WPP)	
  
     •  Future	
  Pla3orms	
  have	
  over	
  10	
  years	
  of	
  
        experience	
  in	
  delivering	
  mobile	
  sites	
  and	
  
        apps	
  
     •  We	
  have	
  now	
  merged	
  the	
  two	
  teams	
  
        under	
  the	
  Future	
  Pla3orms	
  name	
  
	
  
The	
  evolu-on	
  of	
  mobile	
  content	
  
Early	
  apps	
  –	
  li9le	
  content	
  
Early	
  apps	
  –	
  one	
  excep-on	
  
Skip	
  to	
  2005	
  	
  
Puzzler’s	
  opportunity	
  
Content	
  packaging	
  
Design	
  &	
  prototyping	
  (Crossword	
  &	
  Sudoku)	
  
	
  
User-­‐tes?ng	
  
	
  
Hints,	
  scores	
  and	
  leagues	
  
	
  
Familiarity	
  of	
  single	
  game	
  
	
  
Puzzler’s	
  evolu-on	
  
From	
  D2C	
  to	
  mobile	
  operators	
  
	
  
From	
  single	
  play	
  to	
  subscrip?ons	
  
	
  
                                                         60% liked all
                                                         application
                                                         features
                                                         
                                                         97.5% found ease
                                                         of play just right 
                                                         
                                                         70% said no
                                                         improvements
                                                         needed



Well	
  over	
  100,000	
  paid	
  download	
  pcm	
  
	
  
New	
  formats	
  &	
  new	
  pla3orms	
  
	
  
Technology	
  &	
  packaging	
  
Technology	
  =	
  hurdle	
  
Manual	
  work	
  to	
  adapt	
  content	
  to	
  mobile	
  
Technology	
  gets	
  easier	
  
Less	
  legacy	
  content,	
  beYer	
  tools	
  &	
  smarter	
  apps	
  
Technology	
  in	
  control	
  
Content	
  management	
  systems	
  
Technology	
  opening	
  up	
  
Open	
  APIs	
  for	
  mobile	
  developers	
  
It’s	
  what	
  you	
  do	
  with	
  it	
  
Dennis	
  Publishing	
  
Dennis	
  Publishing	
  
Straight	
  publishing	
  of	
  content	
  to	
  Newsstand	
  
and	
  other	
  e-­‐formats.	
  
Dennis	
  Publishing	
  
Roger’s	
  Profanisaurus	
  –	
  random,	
  search,	
  share,	
  
favourites…	
  	
  
What	
  now?	
  
Domino’s	
  mul--­‐channel	
  
Domino’s	
  cross-­‐channel?	
  
Domino’s	
  cross-­‐channel	
  
Thanks	
  

Read	
  more	
  at:	
  
www.futurepla3orms.com	
  
	
  
Follow	
  @futurepla3orms	
  @sergiofallea	
  

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Multichannel content - a mobile perspective