Appia is a performance-based mobile marketing platform that delivers high-quality users through a single campaign at a flat price across multiple ad units. Key benefits include lower costs per user than CPM or CPC models, non-incentivized users, guaranteed ROI by only paying for confirmed installs, and the ability to reach multiple traffic sources simultaneously. Appia's global reach includes over 17 billion monthly impressions across over 200 countries.
This document discusses agile development and describes the process of a perfect production. It begins with gathering data and defining a good idea. The team is engaged and a backlog is created. Sprints are planned with daily standups, design evolves with code, and user testing is conducted. Each sprint is closed off with a demo, retrospective, and measurement. The process emphasizes collaboration, being data-driven, and focusing on delivery and quality.
The document discusses SeventyNine, a company that aims to act as the next essential organ in the digital media ecosystem. It provides media distribution, monetization and audience engagement services. It has capabilities in mobile app development, video and rich media, and mobile advertising. The company offers targeting of audiences by location, device, context and demographics. It has a video network, pay-for-performance network and reaches engaged traffic across various verticals. Analytics tools provide both metrics and business insights about app and campaign performance.
1) Mobile phone adoption is nearly universal, with no substantial gender differences. Smartphones are growing faster than other mobile phones, dominated by 4 platforms.
2) Accessibility issues for mobile include cost, availability, complexity and lack of awareness. Physical access, internet access and access to content are additional problems.
3) The top 4 smartphone platforms all provide some accessibility features but support differs between platforms. Accessible web standards are emerging but not for basic phones. Moving forward, accessibility must be expanded to all phones through platform access, tools and assistive technologies.
Pete Amundson, One North Architect, and Jessica DeJong, Art Director, discuss how mobile has impacted users and their behavior across digital marketing platforms.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ygXR4w.
Presentation to help developers think about the UX aspects of developing software. Credit to Josh Clark for providing the base for this presentation and inspiring me to think about UX when I build apps.
Mobile First Approach - The key to cross platform interface designVivek Parihar
Mobile first design has been taking centrestage in the consumer internet media stage. This makes it extremely important for the Design/development community to understand the intricacies, pitfalls and the right practices about it.
From my own experiments, I have elicited few interesting protcols and practices for the same. The presentation aims to share the results of the successful experiments and open up discussion on what the best way forward can be.
Outline of the talk:
1. Understanding the need for mobile sites
2. Going through the basics of a fluid interface; differences between responsive sites and mobile sites
3. Bottom up approach - first build minimum features for the smaller screens. It helps keep the lean approach alive.
4. Optimized content structuring - limited size on small screens calls for relevant and optimized content layouts
5. Ensuring the right experience on small screen devices via optimized front end
Appia is a performance-based mobile marketing platform that delivers high-quality users through a single campaign at a flat price across multiple ad units. Key benefits include lower costs per user than CPM or CPC models, non-incentivized users, guaranteed ROI by only paying for confirmed installs, and the ability to reach multiple traffic sources simultaneously. Appia's global reach includes over 17 billion monthly impressions across over 200 countries.
This document discusses agile development and describes the process of a perfect production. It begins with gathering data and defining a good idea. The team is engaged and a backlog is created. Sprints are planned with daily standups, design evolves with code, and user testing is conducted. Each sprint is closed off with a demo, retrospective, and measurement. The process emphasizes collaboration, being data-driven, and focusing on delivery and quality.
The document discusses SeventyNine, a company that aims to act as the next essential organ in the digital media ecosystem. It provides media distribution, monetization and audience engagement services. It has capabilities in mobile app development, video and rich media, and mobile advertising. The company offers targeting of audiences by location, device, context and demographics. It has a video network, pay-for-performance network and reaches engaged traffic across various verticals. Analytics tools provide both metrics and business insights about app and campaign performance.
1) Mobile phone adoption is nearly universal, with no substantial gender differences. Smartphones are growing faster than other mobile phones, dominated by 4 platforms.
2) Accessibility issues for mobile include cost, availability, complexity and lack of awareness. Physical access, internet access and access to content are additional problems.
3) The top 4 smartphone platforms all provide some accessibility features but support differs between platforms. Accessible web standards are emerging but not for basic phones. Moving forward, accessibility must be expanded to all phones through platform access, tools and assistive technologies.
Pete Amundson, One North Architect, and Jessica DeJong, Art Director, discuss how mobile has impacted users and their behavior across digital marketing platforms.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ygXR4w.
Presentation to help developers think about the UX aspects of developing software. Credit to Josh Clark for providing the base for this presentation and inspiring me to think about UX when I build apps.
Mobile First Approach - The key to cross platform interface designVivek Parihar
Mobile first design has been taking centrestage in the consumer internet media stage. This makes it extremely important for the Design/development community to understand the intricacies, pitfalls and the right practices about it.
From my own experiments, I have elicited few interesting protcols and practices for the same. The presentation aims to share the results of the successful experiments and open up discussion on what the best way forward can be.
Outline of the talk:
1. Understanding the need for mobile sites
2. Going through the basics of a fluid interface; differences between responsive sites and mobile sites
3. Bottom up approach - first build minimum features for the smaller screens. It helps keep the lean approach alive.
4. Optimized content structuring - limited size on small screens calls for relevant and optimized content layouts
5. Ensuring the right experience on small screen devices via optimized front end
The document discusses user experience (UX) design and how it relates to the software development process. It describes UX tools that can be used during each development phase, including mind maps, site maps, personas, user flows, wireframes, heatmaps and analytics. The goal is to involve UX design principles at every step to develop software that meets users' needs and provides a positive experience.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
This document discusses the growing dominance of mobile devices and adoption of mobile-first design approaches. It notes that in 2015, more Google searches took place on mobile devices than computers in 10 countries. It also reviews market share statistics showing Android and Apple's dominance in the smartphone market. The document then examines how consumers are using mobile devices more, spending over 3 hours per day on them compared to 5 hours watching TV. It also explores how larger smartphones are reducing tablet usage. The document advocates for mobile-first design, noting users want fast, appropriate, and engaging mobile experiences. It provides examples of how MTV improved mobile metrics using responsive design. Finally, it compares mobile apps to responsive design, outlining 10 questions to determine the best approach
Does your website have these elements of responsive web design? Experience Dynamics
Experience Dynamics web seminar.
With 50% of Americans now owning smartphones, and much of our Web browsing occurring on mobile devices, websites are running into a common issues affecting the underlying user experience: how does our design look across devices? How compatible or pleasant is it to view, read and browse? To solve this problem, many organizations including the largest companies in the world, are turning to Responsive Web Design.
MSNBC- Mobile Marketing Harnessing the Power of the Small ScreenAMA Tampa Bay
The document discusses how nearly three-quarters of Americans multitask while watching TV, with many using their mobile devices, and it provides statistics on growing mobile internet and smartphone usage in the US, demonstrating increased opportunities for mobile advertising.
Smart Skills for Mobile Developers - MobileMonday IIMA KeynoteAvinash Birnale
I was invited to deliver a keynote at Mobile Monday Ahmadabad held in association with IIM-A. This presentation covers the most important skills a mobile developer should have. Often budding developer think programming languages such as Java and .Net C# or platforms such as Andorid, iOS and so on. But they forget the most important skills that make the mobile developer stand out and excel. The session uncovers exactly that!
Mr. Avinash Birnale VP - Technology, Quality @ Endeavour Software Technologies delivered a session on Smart Skills that every developer must have at Mobile Monday Ahmendabd on 22nd March 2014.
Running head SOFTWARE ANALYSIS CONTROL1SOFTWARE ANALYSIS CON.docxtoltonkendal
Running head: SOFTWARE ANALYSIS CONTROL 1
SOFTWARE ANALYSIS CONTROL 12
Tourist Experience At Piazza del Campo KIOSK
James Larkin
Institution Affiliation
Elam, Debora
12-5-17
Contents
Project Outline 3
User Interface Technical Requirements 4
User Interface Human Interaction 5
Deliverables 6
User Interface Design Prototypes 6
User Interface Design Mockups 6
Kiosk Main Menu 6
Smart Main Menu 7
Usability Test Questionnaire……………………………………………………………………………………………………………………8
References 12
Project Outline
The project aims at designing a software system in an attractive tourist city. The system will help the visitors to access various kind of information as well as support from the authority of the attraction site. For example, an English-speaking person visiting a tourist attraction site in another country that doesn’t speak English. He or she will use the system to access various services such as a request for a tour guide.
The city that I will concentrate on is Piazza del Campo, which is the Center of History in Siena, Italy. It holds a large public space which dominating the Siena’s historic center. It presents the beautiful and unique medieval squares with a red paving of brick, clam design of shells, and a wide area. The piazza has nine divisions of pie-shaped wedges, all radiating out from the square’s lowest point that is at the face of the Town Hall, referred to as Palazzo Pubblico. It is surrounded by precious public buildings, residences, and cafes’ that are attractive to many visiting tourists and the locals in the area.
Various major categories for the interface of the user will be supported. They will include firstly, graphical user interface accepting the input via a computer mouse and a keyboard. Secondly, touchscreen interface displays accepting inputs through a touch of the stylus or a finger. Thirdly, conversational interfaces enabling the user to direct the computer using plain text and voice commands rather than graphical elements. Fourthly, gesture interface accepting input in the form of mouse or hand gestures.
The system is intended even to support people with disabilities. The gesture interface will take care of those with hearing impairment. Conversational support means will help people with visual impairment. Others with disabilities, for example, missing fingers can use the graphical user or the touchscreen interfaces.User Interface Technical Requirements
There are many technical requirements for the kiosk. Input devises to support the interaction capabilities will include a computer mouse, a keyboard, a voice receptive control device, a stylus for touching purposes, and a touchscreen. For easy application by the users, a standard keyboard will be used. The voice control should be able to capture sounds appropriately to reduce the probability of error. The touchscreen should be having a display length of twenty-four inches for more comfortable use by all the visitors.
The technical requirements ...
This document provides an overview of best practices for tablet app design. It discusses trends in tablet use, with tablets most commonly used for games, social media, music/videos and online banking. The document outlines key considerations for app design, including ensuring the app content is enjoyable and incentivizes return use. It recommends the app have clear goals or calls to action for users. Usability best practices discussed include making the app learnable, memorable and simple to use with familiar design conventions. Specific tips provided include making buttons large enough to tap easily and allowing for intuitive navigation and screen rotation.
A Digital Conversation: Building the next generation of the WebReading Room
The first of three Reading Room presentations at June's Digital Conversation Meetup.
Simon Nash introduces the evening;
Change is afoot! Every digital discipline from technical architecture and programming to interface design and customer experience is experiencing a rapid evolution. Tools and techniques we've grown accustomed to are being challenged by new ideas and approaches that are better suited to new contexts brought about by emerging advances like the Internet of Things, cloud based services and big data.
The digital industry took several years to fully get to grips with mobile and even now many organisations have yet to successfully adapt their strategies to the multi-channel web. This next evolution of the web promises to be even more profound but are we prepared to be more agile this time around? We think it's time to have a digital conversation about the next generation of the web, what it looks like, what are the emergent trends and how should we, as developers, designers, strategists, marketers and digital managers respond?
Mobile app marketing nyu school of continuing educationRachel Pasqua
This document summarizes a presentation about mobile app marketing. It discusses the mobile app lifecycle from ideation to launch, including validation, design, development, beta testing, and launch planning. It emphasizes the importance of using paid, owned, and earned media strategies to drive downloads and build engagement. Specifically, it notes that paid media is important for generating the high volume of downloads needed to achieve visibility in app stores, while owned and earned media support natural search and awareness. Engagement is the ultimate goal, and content strategy is key to retaining and connecting with loyal users.
Mobile changes how you engage customers and employeesZhou Wenhan
How mobile is changing engagement with your customers and employees thereby providing opportunities to increase your business capability and make staff more productive
In a fragmented mobile landscape, developing mobile applications can be challenging, especially when creating enterprise mobile applications. Targeting the wrong audience, lack of security and a good integration can introduce surprises and pitfalls along your enterprise mobile journey. During this session, we will cover those enterprise mobility challenges by explaining and exploring MADP with its benefits, such as delivering fully native apps with 60-90% re-use of code across device platforms, decreasing test time by 90% and app project costs by 40% and the possibility of building fully reusable components in JavaScript.
The document discusses mobile strategies for publishers and provides insights into smartphone user behaviors. It notes that over half of the US population now owns a smartphone, with smartphone ownership increasing 36.5% year-over-year. It also discusses the rise of tablets and how digital consumers now use multiple connected devices. Non-PC devices now account for over 10% of web traffic as people conduct more of their online activities on smartphones and tablets. The top two categories for smartphone users are communications and news, with over half of users accessing each of these categories monthly.
The document discusses AIDS.gov's transition to responsive design between 2006-2012. It summarizes key steps including launching a mobile site in 2010, adding responsive features to campaigns in 2011, and completing a fully responsive redesign in 2012. The reasons for responsive design included the rise of mobile access and need to serve diverse audiences. It provides tips on standards, testing devices, and making content work across screens. Drupal modules are mentioned as tools for building responsive sites in Drupal.
This presentation talks about how to make a mobile application successful. How to turn it into mass favorite. The UX design approach part, importance of content, planning and branding of apps, Technology to depend on and Usability testing all gets covered thoroughly.
The document discusses the importance of mobile-first design. Some key points:
- Over 75% of mobile users now respond to mobile-optimized sites for purchases.
- By 2014, mobile internet usage will surpass desktop usage.
- 80% of mobile time is spent in apps.
- Over 1.3 million Android and iOS devices are sold daily.
- Mobile phones allow the use of new capabilities like touch gestures, geolocation, cameras, and sensors.
- Content needs to be optimized for small screens through techniques like menus, navigation, scrolling, and progressive disclosure of content.
No one likes you - Building social strategies beyond Facebook - iStrategy Con...LBiAustralia
The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
World Usability Day 2014 - UX Toolbelt for DevelopersSarah Dutkiewicz
The document discusses user experience (UX) tools and methods that are useful for software developers. It covers techniques for analyzing user needs like mind maps and personas, designing interfaces with wireframes and user flows, implementing features tracked in code via behavior-driven development, testing with analytics and heat maps, and iterating based on user research. The goal is to incorporate UX best practices into each phase of development to build intuitive, user-centered products.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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The document discusses user experience (UX) design and how it relates to the software development process. It describes UX tools that can be used during each development phase, including mind maps, site maps, personas, user flows, wireframes, heatmaps and analytics. The goal is to involve UX design principles at every step to develop software that meets users' needs and provides a positive experience.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
This document discusses the growing dominance of mobile devices and adoption of mobile-first design approaches. It notes that in 2015, more Google searches took place on mobile devices than computers in 10 countries. It also reviews market share statistics showing Android and Apple's dominance in the smartphone market. The document then examines how consumers are using mobile devices more, spending over 3 hours per day on them compared to 5 hours watching TV. It also explores how larger smartphones are reducing tablet usage. The document advocates for mobile-first design, noting users want fast, appropriate, and engaging mobile experiences. It provides examples of how MTV improved mobile metrics using responsive design. Finally, it compares mobile apps to responsive design, outlining 10 questions to determine the best approach
Does your website have these elements of responsive web design? Experience Dynamics
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With 50% of Americans now owning smartphones, and much of our Web browsing occurring on mobile devices, websites are running into a common issues affecting the underlying user experience: how does our design look across devices? How compatible or pleasant is it to view, read and browse? To solve this problem, many organizations including the largest companies in the world, are turning to Responsive Web Design.
MSNBC- Mobile Marketing Harnessing the Power of the Small ScreenAMA Tampa Bay
The document discusses how nearly three-quarters of Americans multitask while watching TV, with many using their mobile devices, and it provides statistics on growing mobile internet and smartphone usage in the US, demonstrating increased opportunities for mobile advertising.
Smart Skills for Mobile Developers - MobileMonday IIMA KeynoteAvinash Birnale
I was invited to deliver a keynote at Mobile Monday Ahmadabad held in association with IIM-A. This presentation covers the most important skills a mobile developer should have. Often budding developer think programming languages such as Java and .Net C# or platforms such as Andorid, iOS and so on. But they forget the most important skills that make the mobile developer stand out and excel. The session uncovers exactly that!
Mr. Avinash Birnale VP - Technology, Quality @ Endeavour Software Technologies delivered a session on Smart Skills that every developer must have at Mobile Monday Ahmendabd on 22nd March 2014.
Running head SOFTWARE ANALYSIS CONTROL1SOFTWARE ANALYSIS CON.docxtoltonkendal
Running head: SOFTWARE ANALYSIS CONTROL 1
SOFTWARE ANALYSIS CONTROL 12
Tourist Experience At Piazza del Campo KIOSK
James Larkin
Institution Affiliation
Elam, Debora
12-5-17
Contents
Project Outline 3
User Interface Technical Requirements 4
User Interface Human Interaction 5
Deliverables 6
User Interface Design Prototypes 6
User Interface Design Mockups 6
Kiosk Main Menu 6
Smart Main Menu 7
Usability Test Questionnaire……………………………………………………………………………………………………………………8
References 12
Project Outline
The project aims at designing a software system in an attractive tourist city. The system will help the visitors to access various kind of information as well as support from the authority of the attraction site. For example, an English-speaking person visiting a tourist attraction site in another country that doesn’t speak English. He or she will use the system to access various services such as a request for a tour guide.
The city that I will concentrate on is Piazza del Campo, which is the Center of History in Siena, Italy. It holds a large public space which dominating the Siena’s historic center. It presents the beautiful and unique medieval squares with a red paving of brick, clam design of shells, and a wide area. The piazza has nine divisions of pie-shaped wedges, all radiating out from the square’s lowest point that is at the face of the Town Hall, referred to as Palazzo Pubblico. It is surrounded by precious public buildings, residences, and cafes’ that are attractive to many visiting tourists and the locals in the area.
Various major categories for the interface of the user will be supported. They will include firstly, graphical user interface accepting the input via a computer mouse and a keyboard. Secondly, touchscreen interface displays accepting inputs through a touch of the stylus or a finger. Thirdly, conversational interfaces enabling the user to direct the computer using plain text and voice commands rather than graphical elements. Fourthly, gesture interface accepting input in the form of mouse or hand gestures.
The system is intended even to support people with disabilities. The gesture interface will take care of those with hearing impairment. Conversational support means will help people with visual impairment. Others with disabilities, for example, missing fingers can use the graphical user or the touchscreen interfaces.User Interface Technical Requirements
There are many technical requirements for the kiosk. Input devises to support the interaction capabilities will include a computer mouse, a keyboard, a voice receptive control device, a stylus for touching purposes, and a touchscreen. For easy application by the users, a standard keyboard will be used. The voice control should be able to capture sounds appropriately to reduce the probability of error. The touchscreen should be having a display length of twenty-four inches for more comfortable use by all the visitors.
The technical requirements ...
This document provides an overview of best practices for tablet app design. It discusses trends in tablet use, with tablets most commonly used for games, social media, music/videos and online banking. The document outlines key considerations for app design, including ensuring the app content is enjoyable and incentivizes return use. It recommends the app have clear goals or calls to action for users. Usability best practices discussed include making the app learnable, memorable and simple to use with familiar design conventions. Specific tips provided include making buttons large enough to tap easily and allowing for intuitive navigation and screen rotation.
A Digital Conversation: Building the next generation of the WebReading Room
The first of three Reading Room presentations at June's Digital Conversation Meetup.
Simon Nash introduces the evening;
Change is afoot! Every digital discipline from technical architecture and programming to interface design and customer experience is experiencing a rapid evolution. Tools and techniques we've grown accustomed to are being challenged by new ideas and approaches that are better suited to new contexts brought about by emerging advances like the Internet of Things, cloud based services and big data.
The digital industry took several years to fully get to grips with mobile and even now many organisations have yet to successfully adapt their strategies to the multi-channel web. This next evolution of the web promises to be even more profound but are we prepared to be more agile this time around? We think it's time to have a digital conversation about the next generation of the web, what it looks like, what are the emergent trends and how should we, as developers, designers, strategists, marketers and digital managers respond?
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This document summarizes a presentation about mobile app marketing. It discusses the mobile app lifecycle from ideation to launch, including validation, design, development, beta testing, and launch planning. It emphasizes the importance of using paid, owned, and earned media strategies to drive downloads and build engagement. Specifically, it notes that paid media is important for generating the high volume of downloads needed to achieve visibility in app stores, while owned and earned media support natural search and awareness. Engagement is the ultimate goal, and content strategy is key to retaining and connecting with loyal users.
Mobile changes how you engage customers and employeesZhou Wenhan
How mobile is changing engagement with your customers and employees thereby providing opportunities to increase your business capability and make staff more productive
In a fragmented mobile landscape, developing mobile applications can be challenging, especially when creating enterprise mobile applications. Targeting the wrong audience, lack of security and a good integration can introduce surprises and pitfalls along your enterprise mobile journey. During this session, we will cover those enterprise mobility challenges by explaining and exploring MADP with its benefits, such as delivering fully native apps with 60-90% re-use of code across device platforms, decreasing test time by 90% and app project costs by 40% and the possibility of building fully reusable components in JavaScript.
The document discusses mobile strategies for publishers and provides insights into smartphone user behaviors. It notes that over half of the US population now owns a smartphone, with smartphone ownership increasing 36.5% year-over-year. It also discusses the rise of tablets and how digital consumers now use multiple connected devices. Non-PC devices now account for over 10% of web traffic as people conduct more of their online activities on smartphones and tablets. The top two categories for smartphone users are communications and news, with over half of users accessing each of these categories monthly.
The document discusses AIDS.gov's transition to responsive design between 2006-2012. It summarizes key steps including launching a mobile site in 2010, adding responsive features to campaigns in 2011, and completing a fully responsive redesign in 2012. The reasons for responsive design included the rise of mobile access and need to serve diverse audiences. It provides tips on standards, testing devices, and making content work across screens. Drupal modules are mentioned as tools for building responsive sites in Drupal.
This presentation talks about how to make a mobile application successful. How to turn it into mass favorite. The UX design approach part, importance of content, planning and branding of apps, Technology to depend on and Usability testing all gets covered thoroughly.
The document discusses the importance of mobile-first design. Some key points:
- Over 75% of mobile users now respond to mobile-optimized sites for purchases.
- By 2014, mobile internet usage will surpass desktop usage.
- 80% of mobile time is spent in apps.
- Over 1.3 million Android and iOS devices are sold daily.
- Mobile phones allow the use of new capabilities like touch gestures, geolocation, cameras, and sensors.
- Content needs to be optimized for small screens through techniques like menus, navigation, scrolling, and progressive disclosure of content.
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The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
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