CM220 Unit 9 Assignment Rubric Unit 9 Assignment Rubric (100 points) Points Possible Points Earned Content: · Presentation has a clear message related to an argument for change in the student’s community or workplace. · Presentation is designed with a specific audience in mind and motivates that audience to take action or change how viewers think about the topic. · Presentation contains 8-10 slides (slide presentation) or lasts approximately 45 seconds to one minute (video) · Presentation shows original thought. Deductions: · Presentation does not have a clear message/purpose. · Presentation does not target or motivate a specific audience. · Presentation is too brief · Presentation does not show original thought. 50 Design: · Assignment is a slide presentation or video (or permission was granted for another presentation format). · Presentation follows the “good design” rules covered in Power Point Basics. · Presentation includes at least two visuals (photo, table diagram, chart, etc.) · Selected images are appropriate for the message and intended audience. Deductions: · Assignment does not have an audio or visual component. · Presentation does not follow the “good design” rules covered in Power Point Basics. · Presentation does not include at least two visuals. · Selected images may not be appropriate for the message and intended audience. 30 Sources: · Presentation includes research from at least four reliable sources to support the main message. · Sources, including graphics, are cited in-text and on a references slide. If student submits a video presentation, a separate Word document with the title and reference pages is acceptable. · Sources are appropriate for an academic audience. Deductions: · Does not cite at least four sources. · Sources may not be cited both in-text and on the references page. · Sources may not be appropriate for an academic audience. 10 APA, Style and mechanics: · Follows APA 6th edition style for citations. · The style is appropriate for the presentation. · Presentation is free of serious errors, including sentence structure errors; grammar, punctuation, and spelling help to clarify the meaning by following accepted conventions of Standard American English. Deductions: · Does not follow APA 6th edition guidelines for in-text and reference page citations. Style may not be appropriate for the presentation. · Contains sentence structure, spelling, grammar, or punctuation errors. · May not follow conventions of Standard American English. 10 Plagiarism is a violation of Kaplan’s Academic Integrity Policy. Assignments that are plagiarized will receive a “0.” Comments: Tablets for SAISD High School Students Steve Smith Kaplan University By PresenterMedia.com YearRating2006Academically Acceptable2007Academically Acceptable 2008Academically Acceptable 2009Academically Unacceptable 2010Academically Unacceptable 2011Academically Acceptable2012No ratings assigned in 2011 (TEA, 2012).

1. CM220 Unit 9 Assignment Rubric
Unit 9 Assignment Rubric (100 points)
Points Possible
Points Earned
Content:
· Presentation has a clear message related to an argument for
change in the student’s community or workplace.
· Presentation is designed with a specific audience in mind and
motivates that audience to take action or change how viewers
think about the topic.
· Presentation contains 8-10 slides (slide presentation) or lasts
approximately 45 seconds to one minute (video)
· Presentation shows original thought.
Deductions:
· Presentation does not have a clear message/purpose.
· Presentation does not target or motivate a specific audience.
· Presentation is too brief
· Presentation does not show original thought.
50
Design:
· Assignment is a slide presentation or video (or permission was
granted for another presentation format).
· Presentation follows the “good design” rules covered in Power
Point Basics.
· Presentation includes at least two visuals (photo, table
diagram, chart, etc.)
· Selected images are appropriate for the message and intended
audience.
Deductions:
· Assignment does not have an audio or visual component.
· Presentation does not follow the “good design” rules covered

2. in Power Point Basics.
· Presentation does not include at least two visuals.
· Selected images may not be appropriate for the message and
intended audience.
30
Sources:
· Presentation includes research from at least four reliable
sources to support the main message.
· Sources, including graphics, are cited in-text and on a
references slide. If student submits a video presentation, a
separate Word document with the title and reference pages is
acceptable.
· Sources are appropriate for an academic audience.
Deductions:
· Does not cite at least four sources.
· Sources may not be cited both in-text and on the references
page.
· Sources may not be appropriate for an academic audience.
10
APA, Style and mechanics:
· Follows APA 6th edition style for citations.
· The style is appropriate for the presentation.
· Presentation is free of serious errors, including sentence
structure errors; grammar, punctuation, and spelling help to
clarify the meaning by following accepted conventions of
Standard American English.
Deductions:
· Does not follow APA 6th edition guidelines for in-text and
reference page citations. Style may not be appropriate for the
presentation.
· Contains sentence structure, spelling, grammar, or punctuation
errors.

3. · May not follow conventions of Standard American English.
10
Plagiarism is a violation of Kaplan’s Academic Integrity Policy.
Assignments that are plagiarized will receive a “0.”
Comments:
Tablets for SAISD High School Students
Steve Smith
Kaplan University
By PresenterMedia.com
YearRating2006Academically Acceptable2007Academically
Acceptable
2008Academically Acceptable
2009Academically Unacceptable 2010Academically
Unacceptable 2011Academically Acceptable2012No ratings
assigned in 2011
(TEA, 2012)
What is the problem?
San Antonio Independent School District scores ratings
improving, but. . .

4. Texas Education Agency. (2012). Testing & accountability.
Retrieved from
http://www.tea.state.tx.us/index.aspx?id=2147495410&menu_id
=660&menu_id2=795&cid=2147483660
2
. . . what more could be done? (TEA Division of Performance
Reporting, 2013)
2013 Performance Index Report
TEA Division of Performance Reporting. (2013, August). 2013
Accountability summary. Retrieved from
http://ritter.tea.state.tx.us/perfreport/account/2013/static/summa
ry/district/d015907.pdf
3
Is the district doing enough to address high drop out and low
graduation rates? (LocalSchoolDirectory.com, 2014)
SAISD Overview
LocalSchoolDirectory.com. (2014). San Antonio Independent
School District. Retrieved from
http://www.localschooldirectory.com/district-
schools/015907/San-Antonio-Independent-School-District-
(ISD)/TX
4

5. Combine technology and innovative education (Apple, 2014)
An idea. . .
Apple.com. (2014). iPads [Image]. Retrieved from
http://www.apple.com/ipad/
5
Increasing literacy through access to tablets (ABC News, 2013)
San Antonio’s BiblioTech
ABC News. (2013, January 14). Conceptual renderings of Bexar
County’s digital-only BiblioTech Library. Retrieved from
http://abcnews.go.com/Technology/bookless-public-library-
texas-home-bibliotech/story?id=18213091#.UZKyHIKjTQN
6
Thousands of video lectures
Topics include
Math
Science
Economics/finance
World history
Partner with Museum of Modern Art (Khan Academy Library,
2014)
Khan Academy: The Next Generation
Giving students access to lectures, anytime, anywhere

6. Khan Academy screenshot [Image]. (2014). Salman Khan:
Education to anyone, anywhere. Gilimag. Retrieved from
http://gilimag.com/index.php?option=com_content&view=articl
e&id=177:khan&catid=36:technology&Itemid=57
Khan Academy Library. (2014). Retrieved from
https://www.khanacademy.org/library
7
Flipped
Definition: Students review recorded lectures at home, do
homework in class
Benefits:
Students can work at own pace and review material that
confuses them.
Students take responsibility for their knowledge.
Students communicate with peers and teachers in online
discussions as well as in class. (Knewton, 2014)
Definition: Classes are lecture-based, students do homework at
home.
Concerns:
Little one-on-one interaction between students and teachers.
Students who get behind have difficulty catching up because
they do not understand concepts needed to move forward.
Is the traditional classroom working for SAISD students?
Traditional
What is a Flipped Classroom?
And what are the benefits?
Knewton.org. (2014). The flipped classroom. Retrieved from

7. http://www.knewton.com/flipped-classroom/
8
Abandoned textbooks and created own math curriculum
Used free Moodle platform
Created video tutorials to replace lectures
Used “flipped” classroom approach in many classes
Found students in flipped classes scored higher on chapter tests
than those in traditional classrooms after 2.5 years (Fulton,
2013)
Minnesota Experiments with Math
Byron ISD flips the math classroom
Late 1990s study commissioned by President Clinton could not
conclude that technology improves outcomes; recommended
integrating technology anyway (Reich, 2012)
Los Angeles tablet program had students hacking tablets to
access non-approved sites (Catalano, 2013)
Guilford County, NC middle school tablet experiment cost $30
million, but many tablets had hardware malfunctions and broken
screens (Catalano, 2013)
What can we learn from others’ mistakes?
Concerns
Combine technology with a pedagogical approach like the
“flipped classroom”
Choose technology carefully (iPad, Android, Chromebook)
Partner with technology providers and local businesses to
reduce costs and receive guidance

8. A plan of action:
Addressing cost and pedagogical concerns
ABC News. (2013, January 14). Conceptual renderings of Bexar
County’s digital-only BiblioTech Library. Retrieved from
http://abcnews.go.com/Technology/bookless-public-library-
texas-home-bibliotech/story?id=18213091#.UZKyHIKjTQN.
Apple.com. (2014). iPads [Image]. Retrieved from
http://www.apple.com/ipad/.
Catalano, F. (2013, October 9). Tech happens: When tablets and
schools don’t mix. GeekWire. Retrieved from
http://www.geekwire.com/2013/tech-tablets-schools-mix/.
References
12
Fulton, K. (2013). Byron’s flipped classrooms. Education
Digest, 79(1), 22–26.
Khan Academy Library. (2014). Retrieved from
https://www.khanacademy.org/library.

9. Khan Academy screenshot [Image]. (2014). Salman Khan:
Education to anyone, anywhere. Gilimag. Retrieved from
http://gilimag.com/index.php?option=com_content&view=articl
e&id=177:khan&catid=36:technology&Itemid=57.
References
Fulton, K. (2013). Byron’s flipped classrooms. Education
Digest, 79(1), 22–26.
Khan Academy screenshot [Image]. (2014). Salman Khan:
Education to anyone, anywhere. Gilimag. Retrieved from
http://gilimag.com/index.php?option=com_content&view=articl
e&id=177:khan&catid=36:technology&Itemid=57.
Khan Academy Library. (2014). Retrieved from
https://www.khanacademy.org/library.
References
Knewton.org. (2014). The flipped classroom. Retrieved from
http://www.knewton.com/flipped-classroom/.
LocalSchoolDirectory.com. (2014). San Antonio Independent
School District. Retrieved from
http://www.localschooldirectory.com/district-
schools/015907/San-Antonio-Independent-School-District-
(ISD)/TX.

10. Reich, J. (2012, July 5). Technology is not a silver bullet [Blog
post]. Education Week. Retrieved from
http://blogs.edweek.org/edweek/edtechresearcher/2012/07/techn
ology_is_not_a_silver_bullet.html.
References
TEA Division of Performance Reporting. (2013, August). 2013
Accountability summary. Retrieved from
http://ritter.tea.state.tx.us/perfreport/account/2013/static/summa
ry/district/d015907.pdf.
Texas Education Agency. (2012). Testing & accountability.
Retrieved from
http://www.tea.state.tx.us/index.aspx?id=2147495410&menu_id
=660&menu_id2=795&cid=2147483660.
References
Part 1 Discussion
In this Discussion, you will start thinking about how you can
best convey your message through digital media such as a
video, slide presentation, or podcast which rely on both text and
visuals to highlight a main message. If you are not readily
familiar with digital media tools, KUWC has resources that you
can review, and one of them is “PowerPoint Basics.” If you
want to try different tools beyond the basic slide presentation,
the Internet has several free tools to consider, such as
Animoto®, Prezi®, PowToon®, WeVideo®, or Fotobabble®.

11. When considering both the tools and visuals to include, keep in
mind the following requirements of this unit’s digital media
Assignment:
· Contains research from at least four reliable sources, including
graphics, to support the main message of the digital media
presentation
· Contains at least two visuals (e.g., photo, table, diagram,
chart, etc.)
· Cites research and visuals in APA citation format, both in-text
and on a References slide or separate Word document. You need
to quote material taken directly from a source. The same
standards apply to both a presentation and an essay.
· Has a clear message related to an argument for change in your
community or workplace
· Is designed to reflect the needs and interests of a specific
audience to help motivate your viewers to take action
· Backs up assertions with evidence from credible sources in the
text and cites those sources in the text and on a References slide
to allow the intended audience to research the topic further, if
desired
· Contains at least 8–10 slides (slide presentation) or lasts
approximately 45 seconds to 1 minute (video or audio)
As noted in the Learning Activities, a great deal of thought
should be put into the selection and use of visuals and text in
digital media presentations. Therefore, you will write a detailed
plan for the digital media presentation. You will also create a
draft of your digital media presentation and share it on the
Discussion Board to receive feedback from your classmates and
the instructor. You will receive peer feedback on your draft of
your digital media presentation, much like you may well receive
comments and feedback from your community members or
coworkers if they are provided access to the digital media
presentation.
When you engage in a team presentation, whether for work or
school, you want to provide support for your teammates,
acknowledge their contributions by pointing out strengths in

12. their work, and offer original, thoughtful feedback that will
benefit the entire team. The ability to collaborate effectively is
a crucial professional skill, and this week's discussion will help
you to build those skills.
Respond to all of the prompts below in the context of your
potential digital media presentation on an argument for change
in your community or workplace:
· Describe the argument for change you will convey in your
digital media presentation. Identify your primary audience,
strategies for supporting your argument, and your selected
media tool.
· Create a draft of your digital media presentation and share it
on the Discussion Board. Attach the PowerPoint file or include
a URL.
For this unit's Discussion, participation will be worth 20 points.
To earn full participation credit, you will need to respond
substantively to at least two peers' presentations. These
responses should offer substantive, constructive feedback and
offer specific suggestions for improvement. The responses
should address the following questions:
· What is the main message that you took away from the digital
media presentation?
· How well do the written text and visuals work together to
create an argument?
· How might the identified audience respond to the
presentation’s text and visuals?
· What were the strengths of the presentation?
· What are at least two areas that need improvement?
SAMPLE DISCUSSION EXAMPLE:
DISCUSSION POST:
My plan for the digital media Assignment is to develop a
PowerPoint presentation that I would show to the San Antonio
Independent School District (SAISD) school board; I want to
convince them of the benefits of providing students with tablets

13. so that students can learn anytime, anywhere. I will support this
argument through statistics showing the lower graduation rate
and test scores in this school district and examples of districts
that have used tablets and the flipped classroom model to
improve student learning.
Since my audience will be made up of educators and elected
officials, my presentation will need to be professional looking
(no cartoony clip-art, for example). I found a chalkboard-style
PowerPoint template online that I felt would go well with the
educational theme, and I also used Jing to capture screen shots
of several charts and then cropped those images using Windows
photo viewer. I also tried to follow the design tips covered in
the “Power Point Basics” workshop (Hood, 2012), which
addressed things like font size and color to make the text
visible.
The draft of my PowerPoint presentation is attached for your
review.
References
Hood, R. M. (2012, July 10). Power Point basics [PowerPoint
slides]. Retrieved from
https://kucampus.kaplan.edu/DocumentStore/Docs11/pdf/WC/K
UWC_PowerPoint_B asics_RMHrevisedMPNotes3.pdf.
PART 2 ASSIGNMENT
For this Assignment, you will use technology and the writing
skills you have learned thus far to create a digital media
presentation appropriate for sharing outside of the classroom
environment.
You will use your digital media presentation plan and a draft of
your media presentation to develop a slide presentation or video

14. that is designed to have a strong impact on the audience. Your
digital media presentation is not necessarily testing your design
skills, though you should certainly try to practice the design
suggestions provided in the KUWC resources. More
importantly, you are practicing your composition skills by
combining text and images to compel your audience to
recognize the importance of your argument. The digital media
presentation should have the following characteristics:
· Slide presentation or video format (contact your instructor for
prior approval if you have a different idea for your digital
media presentation)
· Contains at least 8–10 slides (slide presentation) or lasts
approximately 45 seconds to 1 minute (video)
· Research from at least four reliable sources to support the
main message, including graphics
· Minimally, two visuals (e.g., photo, table, diagram, chart, etc.)
· Research and visuals are cited in APA citation format, both in-
text and on a References slide or separate Word document. You
need to quote material taken directly from a source. The same
standards apply to a presentation that apply to an essay.
· A clear message related to an argument for change in your
community or workplace
· Designed with a specific audience in mind in order to motivate
your viewers to take action or change how they think about the
topic
Noted below are the specific requirements for this unit’s
Assignment:
· Title page/slide with the presentation title, your name, and
course information
· If you are submitting a video, Vimeo® , PowToon, Prezi, etc.,
please submit a separate Word document with the title page,
references page, a link to the presentation, and the text for your
presentation
· References to sources, including graphics, are cited in APA
6th Edition style both in-text and on a separate References slide